Slashdot Mirror


Firefox Users Bad For Advertisers

rocketjam writes "According to CNET, German advertising technology company Adtech reports that during the months of October and November, Internet Explorer users were more than four times as likely to click on ads than Firefox users were. During the period 0.5 percent of IE users clicked on ads compared to 0.11 percent of Firefox users. Speculation on reasons for the difference in click rates range from Firefox's integrated pop-up blocking to seeing the average Firefox user as more tech-savvy the average Internet Explorer user."

1 of 900 comments (clear)

  1. Re:AdBlock by Politburo · · Score: 0, Flamebait

    You didn't address my point at all. The technical details are neither here nor there.

    My point, again, is that it is simply not correct to view the content without the ads. I'm not saying it's illegal, I'm saying it's wrong. The fact that the RFC for http doesn't specify that the client will render content as expected doesn't change that fact. I also never said that text and other browsers had to be changed to allow ads. I'm not calling for any new standards or laws or anything. I'm saying that we should simply be reasonable people. If a content provider puts an ad inline with content, there is no reasonable justification for blocking it. If you don't like how they present their content, then stand up for something and don't view their content.

    How sad is it that this is the misguided view people have?

    It's sad that your view appears to be "Gimme gimme gimme!" It's this attitude that is killing our society.