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Firefox Users Bad For Advertisers

rocketjam writes "According to CNET, German advertising technology company Adtech reports that during the months of October and November, Internet Explorer users were more than four times as likely to click on ads than Firefox users were. During the period 0.5 percent of IE users clicked on ads compared to 0.11 percent of Firefox users. Speculation on reasons for the difference in click rates range from Firefox's integrated pop-up blocking to seeing the average Firefox user as more tech-savvy the average Internet Explorer user."

2 of 900 comments (clear)

  1. I have never clicked on an ad banner in my life by Captain_Chaos · · Score: 0, Redundant

    Not once. Ever. I hate advertising. If I find that I need something, I go out and research my options at that time, and I don't like to get all this spurious, unwanted crap shoved down my throat untill such time... Whoever thought up this business model should be hanged, drawn and quartered, IMHO. I hope it will go away soon (I think there's a chance that it will, since it is getting easier and easier for people to avoid having to see ads). I wouldn't mind paying a modest fee for services that are useful or fun as an alternative to having to suffer through advertisements, for example as with American cable TV channels.

  2. Just like TV by stry_cat · · Score: 0, Redundant

    Blocking web ads is just like blocking TV ads with VCRs and TiVo. Free TV is still around. The Internet is still going to be around.