Firefox Users Bad For Advertisers

rocketjam writes "According to CNET, German advertising technology company Adtech reports that during the months of October and November, Internet Explorer users were more than four times as likely to click on ads than Firefox users were. During the period 0.5 percent of IE users clicked on ads compared to 0.11 percent of Firefox users. Speculation on reasons for the difference in click rates range from Firefox's integrated pop-up blocking to seeing the average Firefox user as more tech-savvy the average Internet Explorer user."

Comments

AdBlock

[ack154]

Having something like AdBlock probably doesn't help their click % for Firefox either.

Hooray for extensions!

They're very simple to create.

[Kjella]

It is simple CSS. Create a layer, give it a position:absolute, z-level higher than any other (ie. on top), and have a javascript link to hide it. The actual page would just have a
<div class=ad>
<img src=".../banner.jpg">
</div>
Even if you disable JS, the only thing you disable is the close button. I've seen pages with this, but not the ads. The ads are still caught by the image filter, but I have to close the empty css layer.