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Flash Makes Splash in Gadgets
An anonymous reader writes "Flash is winding its way into a growing number of gadgets and devices, according to an article at DeviceForge. Although Macromedia normally requires licensees to sign up for massive quantities of licenses before they can build its 'Embedded Macromedia Flash Player' into devices, the company as authorized NEC subsidiary Vibren to supply embedded Flash licenses in lower volumes to makers of POS (point-of-sales/service) terminals, personal organizers, PC replacements, small-screen airline entertainment devices, real-time securities trading terminals, digital signs, and more. Brace yourself for some juiced-up electronic billboards!"
Flash, as a website based format, is EVIL! I can't even count the number of times I've dismissed a site because it was flash based. Some are just really poorly done, and it shows, while some are just too computer intensive, and some just look silly.
Just my $0.02...
in girum imus nocte et consumimur igni
As much as I like Java, the more and more I see Flash-based applications for vertical markets, the more I see that as Java's missed opportunity. This was Java's golden path, and it floundered with poor download times, incompatible security policies, and prejudice as "nothing more than animated icons."
Meanwhile, Flash became more than just scaled vector text, taking on greater amounts of application capability. Even my daughter's Leapster, the so-called "learning game pad" that displays Dora and SpongeBob in a variety of educational situations, is based on Flash, not Java.
So much for a language originally intended for embedded applications. Java is strongest now in the server room, tier 2 (Oracle & Sybase hold tier 1). Flash is strongest in tier 3: the user interface.
I think I'm right in saying that .SWF *is* an open file format. Lots of developers have created .SWF files that play in Flash Player and authoring packages for creating SWF files. I've even seen a web app that takes plaintext descriptive files as input and spits out valid SWF
.FLA which Macromedia keeps under lock and key. But then that is their 'source document' format for their own Flash authoring application. Other developers have their own formats for 'project' files.
I think it's only
Are there currently any open-source attempts at implementing a Flash engine?
Some people hate those cheesy Flash animations on badly designed web sites, but Flash is soooooo much more than that. And it's a good thing that they've got so much inertia going for Flash, because Macromedia will be a lot more platform-agnostic than, say, Microsoft or Sun.
This is a big deal, people.
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I attended the Macromedia MAX Conference in New Orleans in early November. Please note that I do not work for Macromedia, I abhor Flash on Web sites except for very limited uses, and will have nothing to do with Cold Fusion, so to say I felt out of place at a Macromedia conference comes as sort of an understatement. :) My observations regarding Flash on mobile devices:
Flash for mobile devices has the moniker Flash Lite. Two versions exist: 1.0 and 1.1. As I understand it, Flash Lite came about when DoCoMo in japan approached Macromedia with an interest in coming up with an animation engine to spruce up the user interfaces of DoCoMo's phones. Macromedia cobbled something together by stripping down Flash 5 to a footprint suitable for small devices. Note that, as a result, Flash Lite uses ActionScript 1.0 instead of the current 2.0 in the latest PC Flash implementations, which ruffled the feathers of some of the Flash developers at the conference.
As of the conference, Macromedia had essentially zero penetration in the U.S. They recently got a little bit of penetration in Europe with T-Mobile, but Flash Lite at this stage exists almost solely in Japan with DoCoMo, though they mentioned they might have something going with KDDI, the, as I understand it, second largest carrier in Japan behind DoCoMo. Some of the DoCoMo phones in Japan actually use Flash Lite to render the user interface replete with 'cute' animations and such, some models using Flash Lite 1.0 and others 1.1.
The latest version of Flash MX Studio 2004 (right name?) has a profile for Flash Lite 1.1, so you can develop Flash Lite applications with it. However, Flash Lite Flash applications have extreme limitations - no bigger than 100K distributable and small runtime memory allowances. Ironically, they advised developers to use bitmaps rather than high-complexity vectors because the player on these limited phones cannot handle vectors very well.
The examples of applications and code I saw demonstrated a high level of 'hack' factor to get around these limitations and Flash Lite development in Flash MX Studio 2004 looks absolutely agonizing, though that may stem from my lack of experience with Flash development in general. Let me just say when you have to draw 'off stage' *visual* elements and click on them to input your 'script', which differs from frame to frame in a 'movie track', I want none of it. When you get layered inappropriate paradigms, you have trouble.
Macromedia did a good job of providing information about Flash Lite, but they face an uphill battle because they appeared to have an almost singular focus on pleasing carriers, not developers. This does not surprise me in the mobile world, which presents a generally toxic environment for independent developers, but suffice to say that they really want to make money off licensing the player to carriers in large volume. They need developers to create some compelling apps to encourage such licensing, but with no penetration in the U.S. and very rudimentary support for developers, this does not seem likely or wise for anyone except those targeting the Japanese market.
One important point that demonstrates this: Even if you came up with a fantastic app such that you could actually convince mobile users to download Flash Lite, there currently exists no way for them to do so or for you to bundle the Flash Lite player with your app because Macromedia wants license fees from carriers for the installation of the player on the mobile device and therefore does not provide free and ubiquitous downloads as it does with the Flash browser plugin.
If you want to start development and test on the phone, you need an advanced phone for which they have a beta client, such as a Sony P900 or recent Nokia Series 60. You also need to email them at a special email address to get added to their 'Flash Lite beta program' and may have to sign an NDA to get a version of the Flash Lite player to run on your phone, which I declined. I think, to test
So how do you make google index flash, and have it link to the relevant part in the flash file?
It's a documented format, but it's not open in the sense of being standardized or controlled by an industry group. On the other hand the same can be said of PDF, and nobody seems to mind about that.