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GEICO vs Google Ads: Google Wins

Posted by timothy on from the usaa-rules-anyhow dept.

abertoll writes "A federal judge decided that Google is able to sell ads under the GEICO trademark, claiming that this is fair use of the trademark. GEICO's contention was that competing insurance companies were using the name GEICO under which to buy Google Ads, so that when someone searches for GEICO, their ad would come up."

1 of 205 comments (clear)

  1. Already Someone Bandwagoning On This by shawnmchorse · · Score: 0, Troll

    The first sponsored link I saw with the Google search for "geico" was this:


    It's Only Me, Dave Pell

    I'm taking advantage of a popular

    case instead of earning my traffic.

    Cute. So cute I felt compelled to click on the ad once just because I knew he'd get billed for it by Google at the end of the month.