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GEICO vs Google Ads: Google Wins

Posted by timothy on from the usaa-rules-anyhow dept.

abertoll writes "A federal judge decided that Google is able to sell ads under the GEICO trademark, claiming that this is fair use of the trademark. GEICO's contention was that competing insurance companies were using the name GEICO under which to buy Google Ads, so that when someone searches for GEICO, their ad would come up."

11 of 205 comments (clear)

  1. One thing to keep in mind.... by wcitechnologies · · Score: 5, Funny
    ...is that google always wins. ALWAYS.


    Google for president.

    --
    Electrons are free; it is moving them that becomes expensive.
  2. Wow! by odano · · Score: 2, Funny

    That was quick. Slashdot posting the story and the decision within a day.

    Could this be the start of a trend in which news moves at the pace of slashdot?

    1. Re:Wow! by bonch · · Score: 0, Funny

      Could this be the start of a trend in which news moves at the pace of slashdot?

      For that to happen, time itself would have to glitch and repeat, like a repost. Also, there would be mysterious changes in reality as time posted an update to itself to let people know the story was actually false or misreported or was a hoax.

  3. save 15% or more by Nitroshock · · Score: 4, Funny

    Google Adwords, because 15 minutes could steal you 15% or more potential Geico customers. -Nitro

  4. The bad news is by Anonymous Coward · · Score: 2, Funny

    that Geico Lost.

    The good news is I made hundreads using google stocks.

  5. Already Someone Bandwagoning On This by shawnmchorse · · Score: 5, Funny

    The first sponsored link I saw with the Google search for "geico" was this:

    It's Only Me, Dave Pell
    I'm taking advantage of a popular
    case instead of earning my traffic.

    Cute. So cute I felt compelled to click on the ad once just because I knew he'd get billed for it by Google at the end of the month.

  6. Coincidence? by mikeswi · · Score: 4, Funny

    I wonder if it is a coincidence the six of the first eight google results for a search for Geico comes up with links to information about Geico's lawsuits?

    --
    Only on /.
  7. Good news for GEICO by GillBates0 · · Score: 2, Funny

    I saved a bunch on my car insurance!

    --
    An Indian-American Hindu committed to non-violent thought/speech/action alarmed by the global explosion of radical Islam
  8. And the Lord broke the sixth seal... by Weaselmancer · · Score: 2, Funny

    ...and a federal judge made a ruling with computers involved that made sense.

    --
    Weaselmancer
    rediculous.
  9. Re:In other news... by TCQuad · · Score: 3, Funny

    Ben Affleck, star of such films as Gigli, recently sued AFLAC insurance, claiming that their ads implied that he was a duck.

    The AFLAC duck then sued for defamation, claiming that being associated with Affleck diminished any chances of being taken seriously as an actor. He was awarded $10 million.

  10. New GEICO Ad Transcript by rock_climbing_guy · · Score: 2, Funny
    Exec: How is that lawsuit going? I heard that we were expecting a ruling from the judge today.

    Lawyer: I just got back from the court where the judge issued the ruling today, and I have great news!

    Exec: We've been awarded damages from Google?

    Lawyer: I just saved a load of money on car insurance by switching to GEICO!

    --
    Wh47 d1d j00 541, 31337 15n't t3h r0xor5 ne m0r3???