NBA Rejects EA Deal

PuppiesOnAcid writes "Although the NFL buckled under EA's mighty stronghold in the video game football market (Madden), the NBA has chosen to reject EA's exclusive rights deal. Jon Robinson explains, 'One of the reasons is that the NBA Live series simply doesn't have a stranglehold on the market the way Madden has for years, so by signing an exclusive deal with EA, the NBA would actually be losing money.'"

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Re:EA Denial - RTFA - Read the Follow-up Article

[Recoil_42]

EA also steadfastly denied making the Madden deal for months on end up until the press release actually came out.

Don't believe everything EA says.