Think Secret Predicts Sub-$500 Headless Mac
eadint writes "I have just read an article posted on Think Secret that discusses a
confirmed $499
Apple box sans monitor. According to the article, this has been
under development for almost one year and may be available towards the
end of 2005Q1. The system is rumored to be based on a G4 with 256MB
of RAM , 40-80GB HD with a combo drive (sorry, no SuperDrive). Although Apple has stated in the past that they have no motivation to
compete in the sub-$600 PC market, this system was based on polls showing that more people would buy it after initial exposure
to the iPod." "Confirmed" seems a strong word, but I hope this is more than wishful thinking.
I've never bought an Apple computer because the prices are too high to be an impulse purchase. At $500, though, I would pick one up along with a $50 keyboard/monitor switch and start playing around with it.
Plus, at $500, geeks can afford to buy it and find out if it's easy to get their work done on it. The easier it is to switch my day-to-day work over gradually to an Apple, the more likely I'd be to do it. I'm sure I'll have a couple/few apps that I have to run on Windows, but if you put them both on my desk and let me toy with both, I bet I'd be more likely to run my MS-only stuff on a virtual machine.
Could I get a $500 used Mac with a CRT monitor? Sure, but who wants that big bulky thing around? Instead, give me something I can use with a USB KVM switch, and then I can explore it on my own pace.
What's your damage, Heather?
I have asked for such a Mac for years... since they discontinued the cube...
I think it'd be a great decision... lets see how much it canablizes on Power Macs though.
Face it, geeks know the power of OSX but Apple hasn't done a great job of selling why a Mac today is differnet from the Macs of yesteryear. People either have ancidotal stories of how Macs don't play nice with Windows (which was never really true) or they have experiences with Mac-snobs or anti-Mac-snobs that have put them off even giving it a chance.
I recommended we look at replacing some of our desktop machines with eMacs or iMacs as a trial last year and senior management looked at me like I was nuts. "But...But...it's not a Dell! And it Doesn't-Run-Windows(tm)! How will anyone get any work done?"
It's harder to convince senior management to put out $20,000 for a ten box trial, but $5000 is much more palatable
So go Apple! Build your boxes; they'll sell like hotcakes (especially if you make a $700 headless mac / iPod bundle).
But if you want to use it for office work or internet surfing, it's hard to see why you'd want or need PCI anyway.
But at a sub-$500 price point, every dollar matters. If these things do sell like hotcakes, Apple needs to squeeze out the biggest margin they possibly can in order to make any money on it. This computer isn't going to be meant for the type of person who reads specs before they buy, it's for the people who just want to try out the new "Internet thingy" they've been hearing about these days. Apple wants people like you to shell out a bit more cash for your computer. I think that in this case, "underspeccing" is the way to go, since they know plenty of people will buy it regardless of specs because they just want to try Apple (if they're high end users) or own any computer at all (if they're low end users).
A great example, have you heard of the low end Palm Zire series? Absurdly underspecced--they even decreased the number of hardware buttons--but they became Palm's best selling unit for over a year. And it's simply because the type of people who bought it weren't power users and didn't demand competitive specs, they just wanted any Palm. For many, it was perfectly adequate, and for others, it whetted their apetite for a more powerful unit (more dollars for Palm)