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Interview with Jeff Bezos of Amazon

slakdrgn writes "Wired has an interview with Jeff Bezos (CEO of Amazon.com) with some interesting information on how he approaches the market, why they stopped doing TV advertising three years ago and hints at what might be coming in the future."

12 of 116 comments (clear)

  1. Is it just me.. by sjwt · · Score: 4, Interesting

    Or dose that interview seem to be rather empty?

    but its nice to see the adversisting budget went to free shiping, I think there right, if companys focused more on the product and less on the hype, we'd all be happyer.

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    1. Re:Is it just me.. by jmcmunn · · Score: 4, Interesting

      Yeah, it did seem a little short on content. Although it does show an important side of Bezos, in that he know what the customer wants and what will drive his (amazon's) sales. The free shipping on Amazon is one reason I keep coming back there to buy stuff. When I need to order a DVD or book, or even electronics occasionally I will check Amazon first. Sometimes they just don't have the best price, so I go somewhere else, but often times the free shipping makes the difference in where I order from.

      What they need to do is get more competitive on certain products, such as video games or whatever. Right now, it seems to me that all of the video games are actually sold through third party stores. Like Toys R Us for example. And they don't offer free shipping on games because of that. So when I need a game, I go somewhere else. That's a huge loss in business if there are a few thousand people like me who do the same, and all because they aren't following the sales model that gets me in the door for everything else I buy there at Amazon.

    2. Re:Is it just me.. by bulkmailforyou · · Score: 4, Informative
      It does seem to be an empty interview, but it is from Wired, so it seems to be part of the slashdot-wired subscription service. Amazon was great when they first started, you could get textbooks and other hard to find in regular bookstore books. From the interview, that appears to still be their strategy.

      I do find it difficult to find out if an item is really in stock or may be in stock though. More than a few times I have ordered books that were "usually shipped in 24 hours" that were not going to be available for weeks. Technically it does not say in stock, but I assumed that it would be. Where I first used to order from amazon a hard to find book, since I may not get it for weeks now, I first try the local bookstores that may have it (SoftPro for software books). Stores like that also have great people working there who know a lot about the subjects in the store.

  2. Amazon and othe stores by northcat · · Score: 4, Informative

    He just tells about the advantages of online bookstores over conventional bookstores. He doesn't say much about what advantages Amazon can offer over other online bookstores. I guess there aren't many.

  3. My experience by LewsTherinKinslayer · · Score: 5, Informative

    I've used a few different online retailers for various products. The best two I have ever dealt with is amazon and newegg.

    Not once has either screwed up my order: always on time, with the correct contents, and well packaged. Which is why I keep coming back. They both have ease of use, with reliability. Perhaps they don't offer any unique in and of themselves. Perhaps their prices are the same as elsewhere. But the fact is, if I know I can trust them to not send me the wrong damn fan, or that my dvd will arrive and they case won't be cracked, then I'll always go with them.

  4. It shows by holiggan · · Score: 5, Interesting
    I've been an Amazon (both .com and .co.uk) for a couple of years now and it shows that they really care about customer service, as Jeff mentions.

    Just an example, I ordered an old PC game some time ago, and when I got it, I noticed that it was lacking a CD (it was one of those 4 CD games of old age). I write to Amazon, not knowing what to expect from them. But, to my surprise, they wrote back, saying that they would ship another package, no charge, and that I could keep the first one and do with it whatever I chose to! (they sugested giving it to charity)

    It was really a surprise to me, I'm not used to this kind of service, not even on "live" stores, let alone on online ones!

    Anyway, I'm prety happy with my relationship with Amazon and I'll continue to buy from them whenever I can.

    Keep up the good work, guys!

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  5. Test does not support your claim by bstadil · · Score: 5, Interesting
    I just tried 3 titles from my wish list at Amazon comparing prices found at Bookfinder.

    Two were 50% more expensive for Used version and one about the same.

    So why should I care about Amazon's share of the sales if it provides me a better overall price in addition to dealing with a known entity?

    By the way having a long Wish List at Amazon and checking Usd Prices from time to time is an excellent way of getting good deals. New books drops to 1/3 or so often less than two mothn after release.

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  6. That's easy... by Weaselmancer · · Score: 4, Interesting

    ...hints at what might be coming in the future.

    I can tell you that right now. More stupid strangle patents, like the infamous one click patent.

    Bezos is a tool.

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  7. Re:20 million products by ikea5 · · Score: 4, Insightful
    Amazon's becoming too difficult for people like my grandma to buy things.

    Want to buy this coffee maker? You can get it from Amazon directly for X amount plus free shipping if your total purchase is over Z amount with other qulified items(look for yellow truck symbol!!), otherwise the standard shipping is X for this one item plus X for each item from our kitchenware store. Or if you prefer, you can also purchase it from one of our associsated stores, the shipping is X if you buy it from A store(ships free for $100+ order!!), X from B store(different set of shipping price base on weight and some magical fomulas), or you can choose in-store pick up from C and D store(price may be higher or lower). Not confused enough? You can also buy it from one of our 100s Amazon sellers(New or Almost New or Used or Collectible!!), and no, the price does not count towards the free shipping, yes you can use a gift code, but only if it's not a promo code(count the digits!), oh and be sure to check out the seller's reputation, see all those stars? more is better!! and it's coverd under Amazon's A-Z warranty(link leds to a two page fine print)...

  8. Netflix by Stephen · · Score: 4, Informative

    On the Netflix question, what he didn't say was that amazon.co.uk is already offering that service. I didn't realise that the US branch wasn't, actually. I'm sure they will do it in the US soon.

    He's probably right that Amazon wouldn't need to market it, and in the UK, it's much cheaper than the competing services (£7.99 per month for up to four rentals, two at a time; or £9.99/six/three).

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  9. Amazon's growth... by Lord_Scrumptious · · Score: 5, Interesting

    Do physical bookstores have anything to offer that Amazon doesn't?

    Actually, one thing I find easier (and more enjoyable) in a physical bookstore is actually browsing for different titles along a shelf (or shelves). You might be looking for a particular title, but it's always interesting to see what other titles are stacked up next to it. Yes, you can "browse" online, but it feels more cumbersome to me and doesn't match the pleasure of browsing in a real bookstore (or library). What's more, Amazon's website has quite a cluttered feel to it. There are so many bits of information on a single page (including adverts from other vendors), it sometimes feels as if you're being bombarded with the hard sell.

    I've ordered many times from Amazon and have no complaints about their customer service. However, they've grown so large (and continue to grow), I do worry about their influence and how they might exert it over other vendors, publishers, writers etc.

    And speaking of the hard sell, is the recent "Amazon Theater" a foretaste of things to come? Product-placement taken to a new level i.e. films designed primarily to sell products. Not something to look forward to. How long before we see weblinks on a DVD that take you direct to an Amazon page where you can buy product X as featured in the movie you just watched?

    What about videos? Netflix says it believes you're going to enter their rental-by-mail business.

    Amazon UK have already started a DVD rental service. Perhaps it's a way for Amazon to test the waters before launching the service in the US?

  10. RIAA, are you listening? by Dachannien · · Score: 5, Interesting

    We wondered about things like cookbooks and reference titles - would people just take the snippet they need and not buy the book? In fact, by letting people search inside, sales of these types of books have gone up more than average.