Man Auctions Forehead Advertising on eBay
Sammy at Palm Addict writes "According to the BBC, a 20-year-old US man is selling advertising space on his forehead to the highest bidder on website eBay. "Andrew Fisher, from Omaha, Nebraska, said he would have a non-permanent logo or brand name tattooed on his head for 30 days. "The way I see it I'm selling something I already own; after 30 days I get it back." Mr Fisher has received 39 bids so far, with the largest bid currently at more than $322 (£171).""
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Goldenpalace.com buys it.
From a marketing perspective. The peripheral publicity and news coverage will be quite large, even if no one ever sees the guy's forehead. And they'll get the name recognition of being the "hip, edgy company" that tatooed (albeit temporarily) this guy's forehead.
I'm sure Golden Palace doesn't give half a damn whether anyone ever sees their grilled cheese - they bought their way in to an established Internet meme.
But wasn't stuff like this "out" in the mid 90's? ome on, are people still camwhoring and writing stuff on their hairy chests and pixelated boobs?
Far more interesting is a company that uses body paint to paint logos on hot-chicks on beachs around San Diego. Back when I had a .com, we hired the guy. The represented our brand very well.
It's above 15K now which apparently requires a credit card to show that the buyer is serious. Whatever people can say about the guy, he's made more money in the last week than I have
$15,000 to pay for college? At today's rates that will cover about a semester in community college. OK, I exaggerate just a bit, but only a bit.
:)
2 hours ago it was at $10K with 3 days left, it'll go higher too now that the media has grabbed on. Plus, he'll make money from TV and magazine interviews. Hell, he could write a book
It's human interest and it has national appeal. You always (for some reason) want to have some human interest in your news coverage to give it that "awwwwww" effect. Probably to distract people from wondering if what you're covering in other news is accurate and/or comprehensive. And if it's a slow day, weird stuff like this is always apropos. And the fact that everybody in the nation can load eBay over the Internet just makes it more attractive.
I actually think it's a perfectly acceptable thing to sell, and it's true that the concept of marketing one's forehead warrants special attention. Think of the social ramifications of such a sale. People might feel a bit more rejection with a company's ad on his forehead, because people that normally talk to him would feel advertising is interfering with a personal relationship. And more importantly, how many employers are going to be comfortable with someone advertising another company on his forehead?
I'm almost tempted to create an ebay alias like "the_antichrist" and outbid everyone else.
Just think of all the bible thumpers who will flip when this guy walks down the street with 666 tattooed on his forehead!