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Blogging and Sponsorship and Openness

Jane_the_Great writes "In an article in the Wall Street Journal it is "revealed" that during the 2004 primaries, the Howard Dean campaign hired bloggers hoping that positive things would be said of Dean in the blogs. The news is from the horse's mouth." It's hard to believe that the WSJ is equating prominently disclosed campaign consulting with secret payments from the U.S. Government treasury to TV personalities in order to promote Republican policies, but they are. (Obeying media rule #1, "Both sides are equally bad", even if they aren't.) Nevertheless, there's an interesting, deeper issue: how transparent should blogging (and all media) be? How could transparency possibly be enforced?

6 of 293 comments (clear)

  1. Very transparent. by Solder+Fumes · · Score: 5, Insightful

    No clouding the motives there, michael, that's for sure. I guess the man just itches for a good 'ol flamewar once in a while, so why not start one right in the article post?

  2. Blogging doesn't need to be transparent. by Icarus1919 · · Score: 4, Insightful

    When people stop going to a blog for information because they don't think the person tells the truth, or is otherwise misinforming them (purposeful or otherwise) then the blog will die. The process is self correcting. There are plenty of blogs out there that no one reads because it's a pack of lies or it provides no information. Blogs that are discovered to be propoganda machines will suffer the same fate.

  3. They don't equate them by moebius_4d · · Score: 4, Insightful

    In fact, the WSJ article explictly makes the same point - that in one case, governement funds were used (although there is a mention that the funds may have been used for media buys and not as direct compensation.)

    So that's a big difference in the conduct of the payers: one used tax money and the other used political contributions. But it makes little or no difference in the ethical lapse of the payees - people who represent themselves as presenting their honest opinion and who are taking money from one of the parties about whom they opine.

    We wouldn't think a stock analyst could be unbiased if he was on the payroll of one of the companies he reviewed, even if he'd been favorable before he got on the payroll and continued to be so afterwards. Why is Markos any different? A political opinion writer secretly on the payroll of a campaign is an ethical problem, slice it however you want.

  4. Biased Bias by Concern · · Score: 5, Insightful

    We have to learn a new vocabluary in this country, or we will never be able to talk about fairness and accuracy properly.

    What appears to be evolving in the crucible of American politics is a startling robust form of doublethink. Conservatives have unquestionably mastered it; it's not clear if other political groups are for the moment less able or less willing.

    Fox News is a propaganda organization; it is so biased as to basically redefine the concept of bias in the U.S. media. But how does it defend itself? By exclaiming that it is the most fair, and the most balanced. In fact, by going even further accusing everyone else of bias.

    This kind of audacity is more associated with religious figureheads and communist states. But regardless of who is using it most effectively this week (and believe me, I am cynical about all American professional politicians, regardless of professed ideology), the problem is that the approach is sound, and based on good cognitive psych. It exploits a weakness in the way people think and reason. In layman's terms, it short-circuits the brain. Sadly, vehemence and a threatening posture do figure deeply into the calculus of our decision-making.

    When you see through it, you realize it's an extraordinarily cynical trick. The problem is that many, many people are confused by it. In fact, much as Orwell observed, the lie is embraced especially well by people who know it is a lie. These are the people who, for instance, engage in revert wars in Wikipedia over the Fox News entry.

    It is the human's great strenght and weakness: we are fully capable of lively psychological engagement with paradoxes and contradictions.

    In order to prevent societal free-fall, it will be necessary for each of us to learn to see through this kind of technique, call a spade a spade. To not be confused or intimidated by hypocrisy, in other words.

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  5. Ok, here it goes. by CashCarSTAR · · Score: 4, Insightful

    Here's the story. Not in an exactly, but roughtly chronological order.

    Kos and Jerome run MyDD. Endorses and is are VERY avid supporters of Dean.

    Dean's campaign hires MyDD to do various technical consulting of various types.

    Jerome, who starts to blog for Dean stops his own site. Everybody pretty much goes over to Kos' site, and Kos lets it well known that he does consulting for Dean. Nobody in the community (and DailyKos is a political version of Slashdot. It's a community site) cares.

    Skip ahead a year and a half.

    Zephyr Teachout (lead blogger for the old Dean campaign) is upset that the ethical people are taking all the money and bribe taking out of political blogging and writes a slash piece in the WSJ accusing Kos and Jerome of not being corrupt ENOUGH.

    What Kos and Jerome did is basically equivilent to what Gabe and Tycho do over at PA, getting paid for various side projects, a lot of whom they endorse/give good reviews/whatever. Is there any problem with that?

    Of course not.

  6. Important distinction. by Guano_Jim · · Score: 5, Insightful

    The Dean campaign used their money to pay bloggers. The bloggers fully disclosed the payment.

    The Bush administration used your money (assuming you're a USian) to pay off Armstrong Williams. Williams didn't disclose a thing.

    This whole tempest in a teapot is an attempt by the right to blur the issue by creating some kind of he-said/she-said equivalency.

    Don't fall for it.