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Creative Gunning For the iPod

yashchopra writes "CTZ is running an article where Creative's main goal in 2005 is to take away market shares from Apple's iPod music player, which they believe is very possible. The publication also have some information on the upcoming flash MP3 player standards that we will see this year. "While many companies are looking forward to their flash MP3 players, Creative has other plans. Creative was one of the most popular exhibitors on the show floor with their Zen Micro and Zen Touch players on display. Creative's sole goal this year is to take away some market shares from Apple's iPod. The company believes it to be a possible task, as iPod is limited to iTunes when it comes to purchasing music online and with Creative's products, you will be able to purchase music from major online vendors. The ability to download and listen music from any major online retailer and the price are what Creative is using as their marketing strategies to compete against Apple's iPod. But other than that, Creative's products look very much like the iPod with a few changes."

23 of 696 comments (clear)

  1. Creative is so wrong... by jmcmunn · · Score: 5, Informative

    Either Creative is wrong, or the dumbass that wrote the article is wrong...

    iPod is limited to iTunes when it comes to purchasing music online

    That's total BS, and I hope people don't think that this is true. You can purchase music anywhere online that has the Mp3 or AAC formats. Audible.com is a good example of where to get audio books. And allofmp3.com (although maybe not so much on the up-and-up) is another place to get music online. I'll leave the copy and paste of these sites as an exercise to the reader, since I'm not trying to pimp them or anything.

    But come on folks, you can put almost ANY mp3 on your iPod, and it certainly doesn't mean you have to use only iTunes for your online music. It's also possible to buy music from iTunes and load it on ANY music player. There are programs out there (Hymn) to remove the security from the iTunes music, and them convert to Mp3. Google has your answers.

    This is just a way for Creative to scare people away from the iPod, and it is crap.

    1. Re:Creative is so wrong... by TheRaven64 · · Score: 4, Informative
      But when is Creative finaly gonna play AAC files so I can buy tunes from the frigging' iTunes store!? :)

      I can't answer that question, but there are a few players that will play pure AAC files (Philips make some, I'm sure there are others). I almost bought one that used mini-CDs a few years ago. While they won't play m4p songs from iTMS directly, they will play them with with no loss of quality if you run them through Hymn first.

      --
      I am TheRaven on Soylent News
  2. this is crap and not true! by dummkopf · · Score: 4, Informative

    "as iPod is limited to iTunes when it comes to purchasing music online and with Creative's products, you will be able to purchase music from major online vendors. ". I purchase all my music from www.allofmp3.com and have no problem with iTunes. Just give up and stop writing crap about it....

  3. Re:Any major retailer? by Pseud0 · · Score: 2, Informative

    There is a flaw in that line of resoning.

    A, Creative assumes that it can steal market shares from Apple.
    B, Creative states that the reason why it can do this is that it is much more adverse when it comes to online purchases.

    While both A and B may be true, they haven't taken C into reason:

    C, Only a very small share of MP3 device owners purchase the majority of their music.

    Lets face it. Even though we all love iTunes and the Apple music store most of us still have 90% pirated MP3s, and that is hardly going to change in the long run. With this assumption, what Creative may actually steal is the 10% of the 60% (?) Apple market share that applies to people who actually buy a lot of their music online. I.e, 6% if they steal all of it (not very likely?).

    So in conclusion: Not likely, not for that reason.

    --

    /John Sjolander, project manager Contribio
  4. Stick with Apple by Anonymous Coward · · Score: 5, Informative

    Apple is superior to Creative in more than just usability and design - Creative has no qualms about rushing poorly tested products to market.

    I bought a spiffy new flash 128 Mb Creative Muvo that had clearly been rushed to market. When it locked up about three months later, I learned it had not one but TWO crippling bugs.

    1. Unplugging the Muvo's USB connection without doing the "Safely Remove Hardware" thing in Windows can make the Muvo permanently lock up (can't be turned on). I didn't do that (but lots of people do).

    2. Attempting to fill the Muvo's flash to capacity can make it permanently lock up. I did that, as does everybody.

    Creative's warranty is 90 days and I couldn't get my $220 + tax. I keep my worthless Muvo as a reminder - they won't fool me again.

    If you must buy a Creative product, do some research and beware of buying something that's only been on the market for a few months.

  5. Re:Newssflash by InadequateCamel · · Score: 5, Informative

    There are a hell of a lot of iPod users/fans here at /., and I doubt most of them have been influenced by the teeny bop stars and U2. (granted, some of it IS rabid Apple-fanboy behaviour, but I digress)

    The iPod is more popular because it was the first out of the gate, had far more storage than the Flash memory offerings, looked/looks better than any other product available today and is far more simple to use than Creative's or anyone else's device. (iTunes is easy, scroll wheel is a godsend) The last one is particularly important, considering that many/most people are barely computer-literate and are rather frightened of technology.

    Marketing and envious, keeping-up-with-the-Jones buying has certainly put the iPod where it is today. But the initial and ongoing popularity is because it is simply the best product available. The Creative product IS good, but the iPod is better.

  6. Re:Close isn't going to cut it by squiggleslash · · Score: 2, Informative
    I changed the battery on my (second generation - eg 10G, original form factor) iPod and it took several tries and finally took around 20 minutes to do with my hands feeling like they'd been put in a meat grinder afterwards. Removing the cover requires an understanding of what has to be done that's far from intuitive. Push on the middle and insert tool? WTF?

    I'm sorry, but once I did it myself I started to agree with the anti-Apple battery-trolls to a certain extent. It isn't something an average person can be reasonably expected to do. The design of the iPod, in this regard, is seriously fucked up.

    --
    You are not alone. This is not normal. None of this is normal.
  7. Re:Close isn't going to cut it by Nexum · · Score: 5, Informative

    Creative's software is not as good as iTunes.

    Does it offer unlimited bitrate ripping of music into AAC, MP3, AIFF, WAV and Apple Lossless?
    Does it offer unbridled speed burning of Audio CDs?
    Does it offer unbridled speed burning of MP3 CDs?
    Does it offer complete integration with the music store?
    Does it offer rendezvous library sharing?
    Does it offer smart playlists?
    Does it offer built in capability to back up your library to DVD or CDR with one click?
    Does it offer an interface as easy to use, and as elegant as iTunes?

    No.

    --

    This sig has been deprecated.
  8. Re:Go Creative by Anonymous Coward · · Score: 1, Informative

    AAC is an open format, one that was created by Dolby.

    You mean you want Apple to open the Fairplay DRM, and I think Apple is open to the idea as evidenced by their offer to Sony to jointly operate the iTunes Music Store. Sony though, decided to go their own way with yet another format and DRM.

  9. Re:Creative needs to improve reliability by Leo+McGarry · · Score: 5, Informative

    I did everything Creative recommended, the built in scan-disk, formatting the disk, upgrading the firmware

    In my opinion, that's a sign of a major difference between the way Creative thinks of their products and the way Apple thinks of theirs.

    When my old-school 5 GB iPod died last year, I decided, instead of spending $250 to repair it, that I'd spend $50 more and get a new 20 GB model. (Mine was long out of warranty, you see. Always buy AppleCare, y'all!)

    Mine came in the mail --I bought it from the online Apple Store -- and it worked great for a few days, but then it started acting funny. I called Apple, and without even really listening to my problem, the guy says, "I see from your mailing address that you're about 20 minutes from the Apple Store So-n-So. Can you take it in there? I can make you an appointment in half an hour, if that's good for you."

    I said sure, got in my car and drove to the Apple Store. When I got there I went to the "genius bar" and introduced myself, and one of the guys behind it said, "Oh, hi. Here." And he handed me a brand new 20 GB iPod, still in the box.

    I should have just sprinted for the door, of course, but I stood there looking stupid instead. He told me that Apple policy for people with misbehaving iPods that are still covered under warranty is for the customer, if possible, to just take it in to the nearest Apple store and exchange it for a brand new one of comparable size and features, no questions asked. They didn't even have any paperwork. Just "Sorry for the inconvenience. Here's your new one."

    How many computer or consumer-electronics companies do you know whose official, written company policy is "Sorry for the inconvenience, here's your new one?"

  10. Re:I've got a Creative Nomad by Leo+McGarry · · Score: 4, Informative

    Just for the record, the full year of AppleCare comes with the iPod. For a fee --I don't remember how much, but it's less than $100 --you can double that to two years.

    And the treatment you get with AppleCare is amazing. I just got through writing a long comment about my AppleCare experience. The key phrase: "Here's your new one."

  11. Re:Creative seems more portable. by rufo · · Score: 2, Informative

    You can do that. Set your iPod to manual syncing, and it will preserve everything that's currently on the iPod and will allow you to manually add songs from any computer and create and manage playlists. You will still not be able to copy songs off the iPod; for that you'll need separate software.

    The mandatory installation of QuickTime is because, well, iTunes REQUIRES QuickTime - QuickTime is more then just a media player, it's actually also a large chunk of Apple's Carbon APIs ported to Windows. iTunes uses QuickTime as a porting layer of sorts, as does much Apple software that runs on Windows. So you literally cannot run iTunes without QuickTime.

    Your best bet with regard to the audiobook thing is to convert it to AAC instead, then rename the file to ".m4b" - there's no DRM encoding on it, but it will allow you to use the audiobook specific features by tricking iTunes into thinking it's a downloaded file.

    --
    My English teacher once told me that two positives don't make a negative. Two words for her: Yeah, right.
  12. Re:Creative needs to improve reliability by fermion · · Score: 2, Informative
    That pretty much sums it up. Consumer portable audio has never worked for me because there wre too many points of failure. Even the old Sony Walkman did not do a good job of securing the headphone hack. All of these had cheaply made subsytems that would render an otherwise working unit useless.

    My creative player was no different. A plastic switch broke and made the unit extremely difficult to use. When I was looking at a new player, I did not go to creative. I went to apple with thier mini. It had one switch, and a trackpad with button, something that has proved to be very reliable. Likewise, the ram allows the harddrive to be mostly powered down and safe under normal cicumstances.

    I paid good money for the creative palyer, almost as much as the mini. Creative just didn't care enough about the product to make it reliable. Althought the battery life was better than the iPod.

    --
    "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
  13. Re:iPod, Creative, you keep 'em by hanssprudel · · Score: 1, Informative

    I have an H320, and it certainly has all the features one might ask for, but compared to the iPod is certainly also full of usability annoyances. While the iPod uses a single, easy to navigate menu structure, the iRiver has a bunch of buttons and things have to be accessed by completely illogical button choices.

    For example: Want to change the shuffle and repeat mode? You have to learn to press the record button while playing (not kidding). And you have to learn that "Directory" means shuffle all the tracks in the directory, and "Directory All" means shuffle all the tracks and repeat (sound logical - there is another icon for repeat, only used when you aren't shuffling!). And with six shuffle modes, not a single one is shuffle BETWEEN directories, the natural choice for those of us who like to hear whole albums!

    Want to access the menu to change mode to radio, recording, photo, etc? You now have to know to hold down the same record button. Think you can view a photo file you find while navigating music? No, you have to go to photo navigator and find the file again. There is a button called A-B which is used for segment repeat (a rather obscure function to deserve it's own button): to change equalizer settings you need to know to hold this down while playing. Otherwise, it is used to access menus in the file browser, change the seek mode for FM radio, etc etc. The list goes on and on.

    My H320 is a great piece of hardware, but I had no idea when I bought it that the software could be so shoddy. The only thing to do is really to wait for the rockbox port to be finished...

  14. Re:To Ipod's brainless herd of cattle by the_2nd_coming · · Score: 2, Informative

    weenies suck....

    how about 30 bucks?

    that is what it costs for an iPod battery replacement you retard.

    --



    I am the Alpha and the Omega-3
  15. I don't think Creative will win........ by Ride-My-Rocket · · Score: 3, Informative
    I don't understand how Creative can be so critical, given the success Apple's had in dominating the hard-drive portable audio player market. Or has Creative forgotten that iPod now commands a 65% share of that market right now? The main reason they released the iPod Shuttle was to grow their share of the overall (hard drive + flash) portable music player market, of which they only have 33% right now. To summarize: they wanted to gain in the lower end of the market, so they had to come up with a winning lower-end product. Eliminate the display to cut costs? Seems like a pretty obvious choice to me.

    Even beyond that, Creative has exactly zero reasons to be critical of Apple's design and marketing, since that's what they excel at. For starters, check out a recent NY Times article on what the iPod Mini offers, versus other iPod-killer wannabees. Here's what the article says on how Creative's Zen Micro player, Creative's mid-range product, compares to Apple's iPod Mini:

    Pros (Mid-Range)
    * Voice recording capability.
    * FM radio / recorder.
    * Removable lithium-ion battery.
    * More space (5GB vs 4GB for Mini)
    * More colors (10 vs 5 for Mini)
    Cons (Mid-Range)
    * Crappy touch-sensitive vertical strip.
    * Crappy non-audio file mgmt capabilities.
    * Crappy recorded sound quality.
    * A bit heavier (3.8oz vs 3.6oz for Mini)

    The price is the same ($250), but even if the Zen Micro offers more in the way of features, the quality of those features is lacking. At the bottom end of the market, which is more price-sensitive in nature, you have Creative's Nomad MuVo line of products, the most inexpensive of which are:
    * MuVo TX 512MB @ $119.00
    * MuVo NX 256MB @ $89.99
    * MuVo 128MB @ $49.99
    So now along comes Apple's iPod Shuttle, which lacks some of the more salient features of the MuVo, but offers more space for less money per MB.

    Pros (Low-End)
    * Better price-per-MB ratio.
    * Smaller form factor
    * Lighter in weight
    * Supports AAC, Audible v2-4
    * Add'l hardware available (e.g. FM radio)
    * Compatible with iTunes
    * 12-mo limited warranty (vs 3-12 for MuVo's)
    * Extended warranty available ($60)
    Cons (Low-End)
    * No display
    * No way to lock controls
    * Does not support WMA
    * Not compatible with other online music
    stores

    The only place I can see Creative possibly beating out Apple is at the top-end of the market, with their Zen Touch (20/40GB) and Zen Xtra (30/40/60GB) players. Despite being a bit larger and heavier than Apple's iPod, they offer a superior price-per-GB ratio. Then again, if Creative's problems with their mid-range products appear in their high-end products, that may not stop consumers from seriously considering the iPod, even though it's far more expensive per GB.

    Personally, I'd rather buy a player that's well engineered (hardware + software), and built by a company that stands behind its products -- that company being Apple. Apple offers a fairly straightforward set of base models, with a growing lineup of 3rd-party accessories that serve to expand the appeal to their products. Creative, in many of these respects, doesn't meet these high standards.

    Oh, and before you call me an Apple weenie: I don't like Macs, I don't own an iPod, and I own an old-ass Creative Nomad II mp3 player (whose flaws have been evident from the very start). In all likeliness, I'll probably snag either an iPod Mini or Shuttle at some point in the near future; I haven't decided whether giving up the LCD display and capacity is worth the cost savings.
  16. My Experience by dmarx · · Score: 2, Informative

    My iPod's battery died. Luckily, it was still under warranty, but I was less than impressed with the prospect of having to mail the player back to Apple for a damn battery. So when I got the iPod back, I sold it and bought a Zen. So far, I've been happy with it. It can hold the same amount of music as my iPod for less money, the music sounds the same, I don't use the iTunes store, so that's a non-issue for me, and I don't really like the touch pad anyway. I think the Creative is the better product, and can definitely compete with the iPod.

    --
    "Do I dare disturb the universe?"
  17. Re:Close isn't going to cut it by squiggleslash · · Score: 2, Informative
    Dunno. I was looking at my journal and finally found when I had to. Essentially, the battery life had decayed to less than two hours of playing time after a little over a year of use. I used the device just about every working day, around four to six hours in general (I listen while I work.)

    This isn't a geek thing, so I suspect a large proportion of "average users" also use their's every day, in much the same way as I used mine.

    My guess is that a huge proportion of average users will need to replace their iPod battery within a year or two of buying it. My guess, too, is that most don't, they get a different player or try to get it repaired. A professional battery install is around $75-100 depending on who you go to. That's a little absurd.

    --
    You are not alone. This is not normal. None of this is normal.
  18. Re:Creative seems more portable. by JesterXXV · · Score: 4, Informative

    I have a Zen Xtra, and it's a piece of crap. I bought it because it was cheaper than an iPod for the storage (30 gigs for $270 about a year ago). Problems include:

    - The headphone jack is screwed up. Occasionally I'll only hear out of one ear (it's not the headphones, I've tried several pairs). The Zen Xtra is notorious for having headphone jack problems.
    - You need to install drivers and a Windows Explorer extension before you can move files to and from the thing. Why can't it just be a plain USB mass storage device? What about plug and play?
    - Controls: That stupid scroll wheel/button is a terribly stupid idea. I've gotten used to it, but it's really clumsy to use.
    - Interface: the lag between pushing a button and its effect is at least half a second, more if a song is playing. It's really irritating to be scrolling through a huge list of artists and stopping when I see the one I want, only to have it keep scrolling another 20 names because it didn't notice that I stopped holding the control down.
    - The battery cover does not attach snugly. There's about a millimeter gap between the cover and the unit that I can push closed, but it just snaps back out. It's been like that since day one.

    I've never used an iPod, so this isn't meant to be a comparison between the two. The Zen Xtra is just plain crap.

    --
    Yo mama so fake, she failed the Turing Test.
  19. Re:Creative needs to improve reliability by Ohreally_factor · · Score: 2, Informative

    I haven't yet had to replace my iPod battery, but I mostly hear that it is not difficult to do yourself if you are patient in cracking open the case.

    I think the going rate for a DIY battery replacement kit is around $25. Check out OWC. Make sure you get a kit that includes the tool(s) you need to open the case. The only horror stories I've heard are from people that I wouldn't trust to open a car door. =)

    --
    It's not offtopic, dumbass. It's orthogonal.
  20. Re:Close isn't going to cut it by squiggleslash · · Score: 2, Informative
    No, for the AppleCare warranty to be effective, it'd have had to be under a year, not a little over a year.
    Essentially, the battery life had decayed to less than two hours of playing time after a little over a year of use
    My understanding is that 18 months is considered a reasonable average iPod battery life, under normal usage.
    --
    You are not alone. This is not normal. None of this is normal.
  21. Re:They still don't get the market by daiakuma · · Score: 2, Informative
    If they think that people are buying iPods so that they can download music from the ITMS, they still don't get it. People don't buy a music player because of the options that are available to buy music online, they (usually) already have gigabytes of music on their hard disks & want to listen to it on the go.

    Of course they don't think people are buying iPods to download form ITMS. They've been in this market for longer than Apple. They know the score. That's why their machines don't lock you into an ITMS or to proprietary audio formats (which is how Sony messed up with their NW-HD1 -- an error recently corrected with the new HD3).
    Make it look great, make it easy to use, and people will buy it. Simple as that, Creative...

    You don't need to tell them that, either. In case you haven't noticed, their latest models look a lot more like iPods than their earlier models, and they've got this "touch" interface, which is clearly inspired by the iPod wheel, without being a direct imitation.
    --

    ~~~ Centigrade 233 ~~~ yaku, yaku, yaku!

  22. Re:Creative wins in sound quality by sessamoid · · Score: 2, Informative
    My friend was bitching about the quality of his ipod on his $1000 sound system so I hooked up the Creative Nomad Zen Xtra. The sound was louder, with less loss of quality. The difference was frankly, amazing. And the Zen cost $100 less.

    You'll pardon me if I lend absolutely zero relevance to this claim. Unless you're doing at least volume normalizing with a meter, with identical tracks, preferably not lossy-compressed, preferably blinded comparisons, sound quality comparisons are useless. Louder music almost ALWAYS sounds better, as proven by many blinded tests with listeners with far better ears than you or me.

    You'll also pardon me if I don't give much importance to somebody with a $1000 sound system. $1000 isn't really much in the realm of audio systems. My front speakers cost more than that alone, and mine isn't what I would consider audiophile quality.

    --
    "No, no, no. Don't tug on that. You never know what it might be attached to."