Slashdot Mirror
Creative Gunning For the iPod
yashchopra writes "CTZ is running an article where Creative's main goal in 2005 is to take away market shares from Apple's iPod music player, which they believe is very possible. The publication also have some information on the upcoming flash MP3 player standards that we will see this year. "While many companies are looking forward to their flash MP3 players, Creative has other plans. Creative was one of the most popular exhibitors on the show floor with their Zen Micro and Zen Touch players on display. Creative's sole goal this year is to take away some market shares from Apple's iPod. The company believes it to be a possible task, as iPod is limited to iTunes when it comes to purchasing music online and with Creative's products, you will be able to purchase music from major online vendors. The ability to download and listen music from any major online retailer and the price are what Creative is using as their marketing strategies to compete against Apple's iPod. But other than that, Creative's products look very much like the iPod with a few changes."
The ability to download and listen music from any major online retailer
Well, all of them except for *the* major online retailer that is.
I wish them luck. Competition is good.
Whenever anybody says their product is really similar to iPod or Tivo except for a few tiny differences, I can guarantee you what the differences are.
Usability, physical beauty, and simplicity.
News flash: those little things are the reason people are buying a an iPod, buying a Tivo, etc, and not your product, Creative. My girlfriend didn't want to carry around something that looked like an angry PDA, so I got her an iPod and she's happy, and her friends are buying them now. My parents didn't want a home media center computer in their living room because they can barely handle their current computer, so I got them a Tivo and they're happy, and their friends are buying them now.
Are there cheaper products out that do the same dang thing? Sure. But they're not as usable, not as attractive, and not as simple. And sorry, Creative, but putting a "Mesmerizing Blue LED Back Light" isn't going to cut it. Those were "Mesmerizing" back in 2002. You're not going to get money out of my pocket by looking like a rice-boy's Civic dashboard.
And as long as the Zen Micro has a blatant pair of nipples on the touchpad, my girlfriend's not going to use it either.
What's your damage, Heather?
Given that Apple has about 70% of the market for online music sales, aren't the others all "minor" if numerous?
But back on point, Apple needs to stop these lock-in practices, they tried to do it in the early days of the desktop computer, and now they are again trying to do it now. And like the late 80's and early 90's Apple started out real strong, because they had an amazing product, but soon people realized that there is nothing out there for them when choosing Apple. I beleive you will see that in the next couple years with iPod.
If I have to decide between listening to you, and listening to the company that owns three quarters of the online music market and three quarters of the portable music player market, I think I'll listen to the company.
Your history is kind of wacky. Apple's heydey in the computer market was the early 80s with the Apple II line. The Apple II was always a very open platform. The Mac, on the other hand, never owned a huge part of the market. The late 80s and early 90s were decent for Apple, but they never had anything like the kind of position that the iPod has. They never started out strong with a closed platform and got stomped, so I don't see how the iPod would mirror anything else they've done.
Maybe you're right and people want "open" hardware. Two things come to mind, though. The first is, how are any of the competitors any more "open" than the iPod? They all let you play raw MP3s that you can get from anywhere. The iPod lets you buy from iTMS and nowhere else that has DRM, the others let you buy from other places but not iTMS. Is being locked in to a handful of minor players less grievous than being locked in to a single major player? They all have DRM, they all restrict what you can do, and none of them will work with an arbitrary music player.
The second thing that comes to mind is this: 400,000 people a week would seem to disagree with your assertion. Maybe you're right and they'll change their minds, but so far I don't see any evidence.
Mod down posts with a "Free Mac Mini/iPod" sig, they're spam!
"All Creative need to do is add Bluetooth"
And hundreds can watch the thermometer bar crawl across while transferring data at really low speed.
This got modded insightful by people who've heard of Bluetooth but never used it.
Oddly Draconis
Too cynical to live, too stubborn to die.
The ipod works with lots of download sites. I have an ipod, I don't buy from itunes. I download a lot of legal tunes. I have used emusic, disclogic, mindawn, magnatune, digitalsoundboard.net, studiodownloads.net, livephish.com, primuslive, live metallica.com, and some others I am probably forgetting. If none of these places have the music I want, I just order the cd for usually less than $12 new or $8 used. (which usually winds up being cheaper than most of the download sites especially when you include buring and labelling cds) The "doesn't work with any major retailer" complaint seems to mean "doesn't work with windows media drm".
On the other hand market research seems to indicate that people do not want to own music, they simply want to rent it, by paying a subscription service and using the new windows media drm to allow subsription services to be used on portable players. If this is so, it will give M$ another monopoly and Apple will be screwed. I want to own all my music, the rest is radio. Rental is probably the music industry's dream scheme, they can sell you the same music over and over in perpetuity without having to come up with anything new.
Another take on this issue is that MP3 players have had the slowest and least market penetration (15% of households - Forbes) of any major consumer electronics product. So maybe this is not the wave of the future... maybe we don't know what's coming at all.
The ideal situation would be hundreds of these little sites popping up so that no one site has a huge selection, but you can get what you want somewhere with no drm. Lots of competition, good for everybody. Certainly successful bands could all make there own sites (Metallica, Phish, Primus) and screw the record companies now. Even some smaller bands are making a living with their own sites. This would also be the best situation for the ipod. Buy lossless music and then pick your own format, don't let someone pick it for you.