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ESPN And Electronic Arts Sign 15-Year Deal

Posted by timothy on from the long-term-thinking dept.

acxr is wasted writes "Electronic Arts has dealt another blow to rival Sega by signing a 15-year agreement with ESPN, giving the publisher exclusive video game rights to ESPN branded material. EA has recently faced pressure from popular ESPN-branded Sega titles released at discount prices, prompting their recent deal with the NFL, and failed bid for the NBA."

6 of 332 comments (clear)

  1. what's next? by Anonymous Coward · · Score: 5, Funny

    Release a smallpox infected Madden 2006 and call it manifest destiny?

  2. Great for the industry by Anonymous Coward · · Score: 5, Funny

    I personally feel that this will only help consumers and the industry. Now we won't have to worry about which title will be the better, because there will only be one. Also, the programmers at EA won't have to work extra long hours any more, because they won't have to make any changes to the games other than adding new seasonal data. Everyone's a winner!

  3. Mixed Feelings by pHatidic · · Score: 5, Funny

    On one hand the evil alliance is getting more powerful by the day. On the other hand, ESPN pretty much only covers boring invented-for-tv/radio sports. I guess since I don't play sports games or EA games this doesn't really bother me, although the day they try to buy out the Nethack dev team I'll be outside corporate headquarters with my torch and pitchfork.

  4. My thoughts by John Madden. by BitwiseX · · Score: 5, Funny

    If you look ahead 15 years, this deal is going to expire. This deal is going to last 5475 days, and we all know that is a long time. This could be a very good deal for EA, but if it turns out to be a bad move, then it's not going to be good for EA.

    1. Re:My thoughts by John Madden. by stratjakt · · Score: 5, Funny

      My favorite Madden quote (forget about who): "Here's a guy, who - when he runs - he goes faster!"

      --
      I don't need no instructions to know how to rock!!!!
    2. Re:My thoughts by John Madden. by tuxter · · Score: 5, Funny

      Here ya go, apologies

      Here are the top nine comments made by NBC sports commentators so far during the Summer Olympics that they would like to take back:

      1. Weightlifting commentator: "This is Gregoriava from Bulgaria. I saw her snatch this morning during her warm up and it was amazing."
      2. Dressage commentator: "This is really a lovely horse and I speak from personal experience since I once mounted her mother."
      3. Paul Hamm, Gymnast: "I owe a lot to my parents, especially my mother and father."
      4. Boxing Analyst: "Sure there have been injuries, and even some deaths in boxing, but none of them really that serious.
      5. Softball announcer: "If history repeats itself, I should think we can expect the same thing again."
      6. Basketball analyst: "He dribbles a lot and the opposition doesn't like it. In fact you can see it all over their faces."
      7. At the rowing medal ceremony: "Ah, isn't that nice, the wife of the IOC president is hugging the cox of the British crew."
      8. Soccer commentator: "Julian Dicks is everywhere. It's like they've got eleven Dicks on the field."
      9. Tennis commentator: "One of the reasons Andy is playing so well is that, before the final round, his wife takes out his balls and kisses them...