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ESPN And Electronic Arts Sign 15-Year Deal
acxr is wasted writes "Electronic Arts has dealt another blow to rival Sega by signing a 15-year agreement with ESPN, giving the publisher exclusive video game rights to ESPN branded material. EA has recently faced pressure from popular ESPN-branded Sega titles released at discount prices, prompting their recent deal with the NFL, and failed bid for the NBA."
Release a smallpox infected Madden 2006 and call it manifest destiny?
Sounds like they are using Microsoft-esque tatics now. How long will it be before the DOJ gets on their case? Oh well, this doesn't change my stance on EA. They haven't produced a decent game in over 5 years.
I personally feel that this will only help consumers and the industry. Now we won't have to worry about which title will be the better, because there will only be one. Also, the programmers at EA won't have to work extra long hours any more, because they won't have to make any changes to the games other than adding new seasonal data. Everyone's a winner!
On one hand the evil alliance is getting more powerful by the day. On the other hand, ESPN pretty much only covers boring invented-for-tv/radio sports. I guess since I don't play sports games or EA games this doesn't really bother me, although the day they try to buy out the Nethack dev team I'll be outside corporate headquarters with my torch and pitchfork.
If you look ahead 15 years, this deal is going to expire. This deal is going to last 5475 days, and we all know that is a long time. This could be a very good deal for EA, but if it turns out to be a bad move, then it's not going to be good for EA.
sports fans usually have favorite players and teams, and love the fact that they are able to play as their own specific team/player. the espn games aren't simply branded as ESPN. they have the look and feel of ESPN telecasts as well as ESPN announcers and commentators. this just adds to the overall experience of the game which is supposed to be a recreation of the NBA or NHL or whatever. the fantasy league game would be utterly boring.
It matters. The reason why EA did this is because last year ESPN came out with a pretty damned good football game and priced it at $19.99. EA priced theirs at $49.99, figuring that their brand recognition would allow them to charge double. They were wrong. EA had to drop their price, and evidently didn't like it because they got pissed enough to shell out for an exclusive license.
Result is they have a monopoly on NFL-licensed games for a long time. For sports fans - clearly not you, but there is some gamer/sports overlap - this sucks because we only have one choice, and it's guaranteed to be overpriced.
More than likely, no other significant NFL games will be made. Even creative games like NFL blitz etc typically need licenses to survive.
RPGs are the most important thing on any console anyway.
You are kidding right? Console sales of RPGs are almost negligible.
-Looking for a job as a materials chemist or multivariat
The industry could radically change in fifteen years. EA could shoot itself in the foot in five years, becoming an also-ran. Fifteen years in the video game industry is like 45 years in the world of broadcasting.
It might be three years from now, or five, or 10 years from now, but ESPN will live to regret this deal.
Read the EFF's Fair Use FAQ
I don't think EA actually bought the ESPN license for the "X Games" this time. I think the real reason they bough the ESPN license is because they haven't secured exclusive deals the the NBA and NHL. So if you can't prevent your competition from making games, steal their license and name. Sega was releasing ESPN hockey, football, and basketball games that were easily 3 times better than EA game for half the price (at release.) EA knows their business model can't come up with a game to match their quality and matching the price would defeat the whole purpose of their business model (sacrifice quality and your employees welfare for highest possible profits.) Thus they steal Sega's license.