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ESPN And Electronic Arts Sign 15-Year Deal

Posted by timothy on from the long-term-thinking dept.

acxr is wasted writes "Electronic Arts has dealt another blow to rival Sega by signing a 15-year agreement with ESPN, giving the publisher exclusive video game rights to ESPN branded material. EA has recently faced pressure from popular ESPN-branded Sega titles released at discount prices, prompting their recent deal with the NFL, and failed bid for the NBA."

1 of 332 comments (clear)

  1. Ehh by damicatz · · Score: 5, Interesting

    Sounds like they are using Microsoft-esque tatics now. How long will it be before the DOJ gets on their case? Oh well, this doesn't change my stance on EA. They haven't produced a decent game in over 5 years.