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Google Cans Comment Spam

fthiess writes "Comment spam is in many ways even more annoying than regular email spam, since you generally have to do more than just hit the delete button to get rid of it. Its defining characteristic is that spammers abuse websites where the public can add content (blogs, wikis, forums, and even top referrer lists) to increase their own ranking in search engines. It seems, however, that the days of content spam are numbered: today Google announced that, in partnership with MSN Search and Yahoo!, that they have implemented a way to block content spam." (More below.)

"Briefly, you just change your blogging/wiki/forum/etc. software so that any hyperlinks in publicly-contributed text have a new rel=nofollow attribute added to any anchor tags. Google, MSN, and Yahoo! will now no longer index any such links, so the motive for content spamming disappears. Especially hopeful is the fact that a slew of makers of blogging software, including Six Apart, have announced they are supporting the new attribute."

8 of 434 comments (clear)

  1. It's one way... by freitasm · · Score: 4, Interesting

    It certainly will help filtering some of the spam sites out of Google rank and so on, but the links will still be there in blog comments, bulletin boards, etc. The Googlebot will not follow the links, but human readers won't see the NOFOLLOW tag - and they'll click. It means that moderators still have manual work to do.

  2. Re:A gift to Microsoft by ch3 · · Score: 4, Interesting

    Well, since MSN Search seems to apply the same policy as Google it would do them no good either.

  3. Is the result valid HTML/XHTML? by maxwell+demon · · Score: 5, Interesting

    Does HTML/XHTML allow "rel" attributes on links? And if so, is "nofollow" an allowed value for that tag?

    --
    The Tao of math: The numbers you can count are not the real numbers.
  4. Now if only... by deltwalrus · · Score: 4, Interesting

    Slashdot could implement something like this, it would make article comments meaningful again.

    --
    --- "When I think back on all the crap I learned in high school, it's a wonder I can think at all..."
    1. Re:Now if only... by PetiePooo · · Score: 5, Interesting

      Slashdot could implement something like this, it would make article comments meaningful again.

      They could even selectively add or omit it based on the comment's moderation. Include the nofollow tag by default, but if a comment with a link in it is moderated highly, remove the tag so search engines can use it. Sounds like the best of both worlds..

  5. Band aid by eddy · · Score: 4, Interesting

    I'm not really into blogging so I don't know how big of a problem this is. I get some spam in my guestbook, which I promptly remove. The spam iteself is what's really irritaing, not the potential "elevating" of the spamvertised site in search-engines, where I've never personally run across one that I can remember.

    Am I correct in assuming that these sites pops up and down relatively often? Maybe it'd be possible to use temporal component to the rating. Say if the link points to a site which was just registered two days ago, it's given a very very low weight, and then you ramp up as time goes by. As spam gets deleted from blogs and guestbooks, time would work against these spammers. Or? I dunno.

    --
    Belief is the currency of delusion.
  6. Opportunity for Firefox (plugin) by Schweg · · Score: 4, Interesting
    Why not modify Firefox (or provide a plugin) that allows such links to be grayed out or otherwise marked specially?

    Actually, are there any plugins already in existence that modify the appearance of a link based on a regexp match?

    1. Re:Opportunity for Firefox (plugin) by Catiline · · Score: 3, Interesting
      Actually, you probably want to use
      a[rel~="nofollow"]
      instead of just an equals. There are other defined values for the rel attribute and you don't want to have your CSS miss this just because it contains more than just the "nofollow" tag.