Apple and Pepsi Do it Again

memoryhole writes "It seems the old Apple/Pepsi team are at it again with an iTunes promotion, or will be very soon -- they'll even notify you by email when it starts. Odds: 1 in 3, this time across the whole line of Pepsi products, including Mountain Dew and Sierra Mist. Maybe this time they'll actually have some in my area."

Comments

iPod mini too!

[OmniVector]

they didn't mention it for some reaosn, but you can also expect one ipod mini per hour given away. (of course, the odds are probably pretty awful if you do the math). still, pretty cool.

i think they're nuts for not including the ipod shuffle as part of the giveaway with this, with a higher chance than a mini maybe?

Re:This really does work for both Pepsi and Apple

[sl3xd]

You're forgetting something: You can still burn a CD from iTunes, and then rip it into whatever format you like. Lock-in isn't even an issue to me. Which do I trust more: A lock-in to what is in the end, Microsoft and it's Windows Media format, or to Apple with its FairPlay-DRM'd AAC?

Napster, along with pretty much every other if iTunes' competitors all use Windows Media -- somehow using Windows Media is more 'open'? There is absolutely nothing about Windows Media that is published, other than how to access and use its libraries. Apple's format has only the DRM unpublished (officially, anyway); the rest is AAC -- a standardized, published format.

Frankly, both aren't the optimum, but I'm far less comfortable with Microsoft holding the leash, and every music purchase from the array of Windows Media hawkers being controlled by Microsoft. I've tried buying music from a Windows Media store, and due to the lousy way Microsoft did WMA's DRM, I lost over $50 in music that is completely unplayable, claiming that I don't have the proper liscence, even though I backed up my 'licence' files, etc. That music store was not at all interested in customer service...

I honestly get sick of people who try to say that choosing an even more proprietary solution is the 'open' way -- espescially when that proprietary solution is Microsoft. Windows Media stores don't offer choice; they are even more restricting than iTunes. I've tried both, and iTunes is easily and handily the best, most 'open' method available. The only difference between Apple and Microsoft's way is that Apple is much more selective in whom can sell products with the 'black box' that decodes iTunes music (Apple and HP). Microsoft was far less discriminating in that respect; but the end result is the same in both cases: The black box is still entirely closed...

They are both closed systems. But I'm willing to live with iTunes, as it's the best solution available at the present time.