Google To Release AdWords API

An anonymous reader writes "Good Morning Silicon Valley reports that Google is planning to release an API for AdWords. Apparently, the company secretly brought 1,800 marketing and sales people to San Francisco last week to debrief them on the initiative."

Comments

Adword Optimizers

[Sambeau]

Expect a deluge of shitty Adword Optimizers.
Have you written yours yet?..

Mine will not only generate the clicks and clickthoughs itself but optimize for the target group of the self-generated clicks and clickthroughs while keeping extensive statistics on where those self-generated clicks and click-throughs are coming from wrt location, market sector and time of day. It will also optimize cost-per-clicks so you will have to pay less for those self-generated clicks and because those clicks will be distributed accross a network of self-installing spyware you will have no need to worry about generating huge bandwidth bills while self-generating those huge amounts of clicks and clickthroughs.

Simple.

API

[Bloke in a box]

There's an interesting discussion over at webmasterworld about this.

It's certainly going to make peoples lifes as publishers a damn sight easier.

Quote from eWhisper: The API is currently in beta release, and is being tested by a handful of companies.

Google is choosing who to use as beta testers as much by what they can learn (Google does need to check on security issues, wanted features, etc), as by company spend.

The fact that the API is suppose to be released this year is no secret, and has been talked about for quite some months.

Google realized they needed to reach out to the agencies a while ago, and have taken steps to do so. The professional program was just one aspect in a larger goal.

Missed opportunity

[jalefkowit]

Apparently, the company secretly brought 1,800 marketing and sales people to San Francisco last week to debrief them on the initiative.

Dammit. Why San Francisco? All the suicide bombers are in IRAQ!

Think, people! Think!