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Google To Release AdWords API

Posted by Hemos on from the what-will-become-of-this dept.

An anonymous reader writes "Good Morning Silicon Valley reports that Google is planning to release an API for AdWords. Apparently, the company secretly brought 1,800 marketing and sales people to San Francisco last week to debrief them on the initiative."

3 of 92 comments (clear)

  1. For advertisers only by lachlan76 · · Score: 3, Insightful

    Although it may seem like it is about a clent-side API for displaying ads outside of web pages, from what the article says, it appears that it is so that advertisers can modify their ad campaign when necessary.

    I'm just glad I won't have Google ads in every app I download.

  2. What about the publishers? by frostman · · Score: 4, Insightful
    Google seems once again to be catering to the advertisers and ignoring the publishers.


    The API will allow advertisers to self-administer the delivery, the timing and the price they will pay for their text ads.


    Having used AdSense on the content publishing side, I've seen its glaring weaknesses as well as its strengths.

    If you look in the webmaster and SEO forums you'll find lots of great suggestions for how to make the system work better from the publisher's point of view.

    I just hope Google pays some attention to that and includes the other half of their revenue model in either this API or a forthcoming one.

    I particularly want some level of keyword override when AdSense gets the context wrong, and the ability to get standards-compliant, valid XHTML out of the ad machine.
    --

    This Like That - fun with words!

  3. Rather an API for webmasters by digitalgimpus · · Score: 3, Insightful

    AdSense has a flaw that it can't serve ads behind a password, since the spider can't scan password protected sites.

    I'd like to see an API webmasters can implement that would be able to feed the spider safe data (as deemed by the webApp developer) so it can serve ads behind passwords.

    Create a PHP, Perl, Java class that can easily be used to feed keywords, and text to google so it can generate relevent ads, in a secure way.

    There's millions of pageviews behind online services that could use adsense.

    Adsense is pretty profitable for a webmaster, so this ability could help defray costs of some online services.