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Google To Release AdWords API

Posted by Hemos on from the what-will-become-of-this dept.

An anonymous reader writes "Good Morning Silicon Valley reports that Google is planning to release an API for AdWords. Apparently, the company secretly brought 1,800 marketing and sales people to San Francisco last week to debrief them on the initiative."

10 of 92 comments (clear)

  1. About Time? by hsmith · · Score: 3, Interesting

    Adwords has always seemed a bit rudimentary in the way it has worked in looked. The jscript page include to the way it is displayed. Even nicely layed out sites that rely on it, it has always felt out of place. Why not sooner?

  2. Scoop - real links. by RobertTaylor · · Score: 4, Informative

    The links to the full article are here and here .

    The link in the story is to an overview paragraph.

  3. Secret? by bramez · · Score: 5, Funny

    the company secretly brought 1,800 marketing and sales people to San Francisco
    Sure, if you want to keep a secret, invite 1,800 marketing and sales people!

  4. Key part of the article by SuperJason · · Score: 5, Informative

    Be sure you notice this line: The Google API is only available to advertisers and not to online publishers carrying Google ads.

  5. DE-brief? by tjic · · Score: 4, Informative
    to "brief" means to tell someone something.

    to "debrief" means to ask THEM for details.

    I sincerely doubt that Google brought 1,500 marketroids out to harvest intelligence from them.

  6. For advertisers only by lachlan76 · · Score: 3, Insightful

    Although it may seem like it is about a clent-side API for displaying ads outside of web pages, from what the article says, it appears that it is so that advertisers can modify their ad campaign when necessary.

    I'm just glad I won't have Google ads in every app I download.

  7. adword abuse by jrschulz · · Score: 3, Informative

    In other news, The Register shows how stupid google's adword system is abused.

  8. What about the publishers? by frostman · · Score: 4, Insightful
    Google seems once again to be catering to the advertisers and ignoring the publishers.


    The API will allow advertisers to self-administer the delivery, the timing and the price they will pay for their text ads.


    Having used AdSense on the content publishing side, I've seen its glaring weaknesses as well as its strengths.

    If you look in the webmaster and SEO forums you'll find lots of great suggestions for how to make the system work better from the publisher's point of view.

    I just hope Google pays some attention to that and includes the other half of their revenue model in either this API or a forthcoming one.

    I particularly want some level of keyword override when AdSense gets the context wrong, and the ability to get standards-compliant, valid XHTML out of the ad machine.
    --

    This Like That - fun with words!

  9. If you ask me by value_added · · Score: 3, Interesting

    I think Google and the folks that showed up stand to do well.

    Only one in six users of internet search engines can tell the difference between unbiased search results and paid advertisements, a new survey finds.

    Article here.

  10. Rather an API for webmasters by digitalgimpus · · Score: 3, Insightful

    AdSense has a flaw that it can't serve ads behind a password, since the spider can't scan password protected sites.

    I'd like to see an API webmasters can implement that would be able to feed the spider safe data (as deemed by the webApp developer) so it can serve ads behind passwords.

    Create a PHP, Perl, Java class that can easily be used to feed keywords, and text to google so it can generate relevent ads, in a secure way.

    There's millions of pageviews behind online services that could use adsense.

    Adsense is pretty profitable for a webmaster, so this ability could help defray costs of some online services.