Apple, Google World's Top Brands

Posted by CmdrTaco on Monday January 31, 2005 @03:36AM from the i-wish-i-had-a-q-rating dept.

Anil Kandangath writes "BrandChannel readers have picked the top global brands for 2004. Apple is the leader, closely followed by Google. Arab-centric Al-Jazeera ranks fifth in global as well as Europe/Africa ratings. In regionwise ratings, Google tops North America, Ikea tops Europe/Africa, Sony tops Asia-pacific while Mexican cement brand Cemex tops Latin America An interesting fact is that Steve Jobs headed Apple is the top North American brand while his other venture Pixar comes fifth in the same zeitgeist."

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Re:I call BS! by furball · 2005-01-31 04:12 · Score: 5, Insightful

You need to think a little more clearly on this. They have visibility but if I drop you in the middle of Africa with a 12-pack of Coke and Google T-shirt guess which brand the natives are going to recognize?

Brands are very difficult thing to build. Apple/Google are currently (rightly so) should be monitored but they haven't built their brands to be recognizable world-wide yet.

For the record, Coke still stands as the #1 most recognizable brand in the world. Best of luck toppling that monstrosity.