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Apple, Google World's Top Brands
Anil Kandangath writes "BrandChannel readers have picked the top global brands for 2004. Apple is the leader, closely followed by Google. Arab-centric Al-Jazeera ranks fifth in global as well as Europe/Africa ratings. In regionwise ratings, Google tops North America, Ikea tops Europe/Africa, Sony tops Asia-pacific while Mexican cement brand Cemex tops Latin America An interesting fact is that Steve Jobs headed Apple is the top North American brand while his other venture Pixar comes fifth in the same zeitgeist."
Seeing Starbucks in there reminded me of a great ad I saw in Sunday's paper. Wales is now advertising itself as a tourist destination based on its historical heritage, and the fact it's still relatively unspoiled by the various global brands that homogenise most city centres in England. The advert is a double page photo of the inside of Cardiff Castle with the slogan
:
"Wales
641 Castles
5 Starbucks."
Athletic Scholarships to universities make as much sense as academic scholarships to sports teams.
because a tiny niche insignificant internet website says so !!
It's not false information just because a tiny niche insignificant internet website said so.
It's false because marketing people said so.
Zeitgeist means "Spirit of the time/age" (in German). Sadly, I don't know what "cockbarrel" means, and some how I think I don't want to know, either.
Athletic Scholarships to universities make as much sense as academic scholarships to sports teams.
You need to think a little more clearly on this. They have visibility but if I drop you in the middle of Africa with a 12-pack of Coke and Google T-shirt guess which brand the natives are going to recognize?
Brands are very difficult thing to build. Apple/Google are currently (rightly so) should be monitored but they haven't built their brands to be recognizable world-wide yet.
For the record, Coke still stands as the #1 most recognizable brand in the world. Best of luck toppling that monstrosity.