Slashdot Mirror
Climbing up the Search Ladder
j_heisenberg writes "Wired carries a story on SEOs or search engine optimizers. Among some bold claims: traffic is up 6 times and sales double, once you hit the first page of results on major engines. The catch: eventually everyone will use SEOs, and there is only one first page."
Why should I truest oneupweb when they don't have the #1 position for the keywords 'search engine optimization'? :-)
I store my recipes online (the way nature intended)
The problem now is that the internet is looking more like a catalog. Sometimes I want to learn about something beyond what those selling things want to tell me. I'd like to see google be google and froogle be froogle and that be that.
Why is it stupid? Well lets look at it:
1. What keeps people on your site? Optimization? Or quality content? What got/keeps people at slashdot? Content or optimization?
2. Search engines catch on, and adjust so nobody super inflates.
3. It's not a business strategy! You ultimately need to have something more.
4. SPAM. How do you think search engine optimization promises super high rankings? They use their bots to spam blogs, forums, guest books, etc. To inflate google based on page rank. Effective? Yea, even with the new rel="nofollow", but it's not good. And could get you blackisted as a spammer as many domains are finding.
no. because the system that you are optimizing for will continue to change as the optimizers continue to sabotage the quality of the ranking algorithms.
let's face it: people use google because the front page is full of links they find useful and relevant. as optimization services get better, and more and more companies looking to hock their wares pay to get on the front page, google will lose it's edge. the result will be an improved or different ranking algorithm and... the optimization cycle begins again.
hell, it's happening right now. google has announced that they will no longer be counting links with rel=nofollow in anchor tags when calculating pange rankings.
2 1337 4 u!
It makes you good at getting a higher score on the SATs, not actually improving your abilities.
Similarly, if your web site is aimed at getting a better page ranking, you'll get more attention even though you're not actually better.
It's a way to defeat - or at least get a leg up in the system. Unfortunately it means that everyone will have to do it in order to keep up, and eventually search engines will yeild the results of a popularity contest, not which web pages are most relevant. Especially when they're trying to sell something.
Come to think of it, this sounds just like politics as well...
"No fair, you changed the outcome by measuring it!" - Professor Hubert J. Farnsworth
I'm considering Google as a broken search engine.
SandBox, overating links - link farm impact, hilltop oligarchy, big sites oligarchy, 2x32 double index as not able to go on 64Bit therefore sites dumped in secondary index, 301 redirects not working, 302 page hijacking...
There are a lot of faults they have to be blamed for doing nothing to solve it out.
But the sandbox massacre is a real crime they are responsible for to the Web community:
They dump about a year now 90 % of the new opened domains into a secondary index (mainly its assumed tha G$$gle is be not able to go over the 32 Bit barrier for siteids as all money is pumped in opening new shops and not in the core bussines SE) and thus never pop up in top SERPs. But as well a lot of this sites would in Googles normal algo if not Google would filter them out.
They block 1 year of 10 Internet year - what a crime!
Try this to see unfiltered results:
keyword keyword -asdf -asdf -asdf -asdf -asdf -asdf -asdf -asdf -asdf -asdf -asdf -asdf -asdf
Or see all the great new domains filtered out for your keywords here.