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Microsoft Licenses Analog Anti-rip Technology
photojournaliste writes "CD copy-protection specialist Macrovision is to work with Microsoft to ensure their respective DRM and anti-rip technologies are interoperable, the two companies said this week. Sounds straightforward enough, but the deal runs deeper. Microsoft agreed to license a number of Macrovision's patents, in particular those relating to analogue copy protection technology and more recent extensions to that system that cover video-on-demand, pay-per-view content and support for the US 'broadcast flag', which determines whether consumers will be able to record digital TV broadcasts."
People hack their Tivo's to go "Broadcast flag - very nice - I'll ignore that and record it anyway"..
Same for Myth TV etc
TheLogster
I like the broadcast flag. If we couldn't record stuff off the television, perhaps the nation would find better things to do with their time that watching endless television programs. Like extra exercise, or socialising. We'd all be a whole lot better for it...
Athletic Scholarships to universities make as much sense as academic scholarships to sports teams.
Since when was interoperability a goal for access protection systems? Surely they mean inoperable!
Imagine Provider A sells music and other media content without restrictive technology. Provider B has strong restrictions. Artists who publish with B will not benefit from "bootleg cassettes" to gain popularity (think of Metallica...)... Artists who publish with A become popular, Provider A ends up selling the most popular artists....who makes the money?
-if at first you don't succeed, stay the heck away from paragliding.
So, how will this work outside US? Or will they just assume the laws are the same in every country? And if it only applies to US, how do one determine properly if the computer in question IS in the US? I guess they simply implement it for everyone and won't care about laws in different countries.
I find it amusing to see these companies invest millions in technology and licensing to fight a battle they know they are not going to be able to win.
All it takes is one person to circumvent the protection (we all know how good macrovision has been in the past...) or to have access to source material to distribute it to millions using P2P.
They need to change their business model, give us what we want (DRM free mp3 or similar) for a reasonable price or eventually suffer the inevitable... (which could be a good thing too, the music industry reborn)
Regular users don't really contribute that much to piracy. Lets ignore the people downloading things for a moment and concentrate on the uploaders (the real problem). The people distributing most of the content are "hard core" pirates. They are the one's who will be paying lots of money for ways to get around copyprotection (or manually doing it themselves). I should imagine that as soon as a method of getting around the broadcast flag is published every single one of the main rippers nd distributers will be using it widely and carrying like they are right now. Sure, home users wont be able to record off of the TV/Radio until startups start offering the hacks for a small fee, which wouldn't take too long.
"DRM never has been about absolute control. It has, from its inception, been about making piracy enough of an inconvenience that regular user don't bother to do it."
And they usually don't. They just get the material they want off of somebody else who does bother.
DRM schemes ONLY stop regular users (and even then, only until someone writes up an easy to use program/utility that the public can use) while they are a mild inconvenience to the professionals.
It only takes one unscrupulous person to make one DRM-less copy of something (be it actual material or a box that ignores DRM) and distribute it and then everybody can have a copy.
I'm tired of the industry trying to use technology to solve a social problem.
Silly rabbit
They're focusing on how to prevent consumers from accessing material when they should be focusing on making it easier for consumers to pay for material. In the days of Napster's popularity, if the record companies decided to integrate a payment subscription system with high-speed downloading servers, then they wouldn't have to worry about piracy. People would pay to be able to download MP3s with no proper tags and no errors at the maximum speed their connections could handle rather than unreliable and unstable P2P sources. They could have worked on producing software for ISPs to use for automating the billing process. They could have bought into Napster during it's popularity and turned it into a subscription service, and even if other P2P applications were around, Napster had brand-name recognition that people would go for. But instead on focusing on how to use the technology's potential, they sent in the lawyers to block it. Brand name has more pull for consumers than cost-effectiveness. Just look at sneakers- people don't try to buy the cheapest ones around but go with expensive brand names instead.
I think you miss the point as well.
The point of the broadcast flag is that the user says, "Hey I'll record the Pay per view X on the DVR so I can watch it later or so I can watch it with my wife" The DRM prevents him from doing this.
He instead just goes out and rents the DVD.
The DRM and the ways to circumvent it are not convenient enough to get him to commit the act of piracy. (and playing movies from a computer to a TV is not really that common in the mainstream)
Thus it add a layer of inconvenience to committing the act thus dissuading people from doing it.
There will always be pirates. That is a given. The inherit law of DRM is that it will be broken, eventually. That is why what I said above is insightful DRM has never been about complete control because even the movie studios know that is impossible. DRM has and will continue to be about making the piracy enough of an inconvenience that the mainstream will not do it.
As an aside,
By the way it is the convenience of P2P and bittorrent that bugs them, not the fact they exist. If P2P and BT were tiny do you really think they would be so up in arms. It is the fact that anyone can click next on a windows box to get through a default install and then have access to huge amounts of pirated data.