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FreeBSD Announces Contest To Replace Daemon Logo

An anonymous reader submits "The FreeBSD core team has announced a public competition to design a new logo to replace the current BSD daemon logo. The new logo will be used on the FreeBSD website, software media labels, printed media, hardware equipment, and more. The winner of the contest will receive $500." It's too early for an April Fool's Joke; according to the contest page, "this daemon character seems cute from somebody's point of view, but somebody may think which does not suit for the professional products to indicate that are using the FreeBSD inside."

28 of 716 comments (clear)

  1. A True Shame by Nimrangul · · Score: 5, Insightful
    It's a shame, NetBSD I can understand, there may be some confusion when both BSDs use the same "daemony" logo style, but the other BSDs have all moved away from beastie.

    The religious issue I cannot believe actually warrents changing the logo and I see nothing particularly unprofessional about the daemon.

    --
    I'm sick of following my dreams - I'm just going to ask them where they're going and hook up with them later.
    1. Re:A True Shame by Tet · · Score: 5, Insightful
      I see nothing particularly unprofessional about the daemon.

      Indeed. As if proof were needed, having a fat penguin as a logo doesn't seem to have done Linux any harm. I fail to see how that could be more professional than a daemon...

      --
      "The invisible and the non-existent look very much alike." -- Delos B. McKown
    2. Re:A True Shame by Anonymous Coward · · Score: 4, Insightful

      * The logo must not exploit or offend a person's sex, race,
      religion, morality, culture , nor be salacious or
      pornographic.

      In other words: the logo may not actually represent anything, because it would offend someone. In fact, it cannot even contain the name "FreeBSD," because that is demeaning to the other versions of BSD which are no less free.
  2. If the winner... by Jane_Dozey · · Score: 2, Insightful

    ...is anything like the netbsd logo I'm going to scream! What's wrong with the demon?

    --
    Silly rabbit
  3. So let me get this straight by Stanistani · · Score: 5, Insightful

    It's OK for football teams, canned ham spread, and vacuum cleaners, but not for an operating system?

    1. Re:So let me get this straight by Dutchmaan · · Score: 4, Insightful

      football teams (watched in the home)
      canned ham spread (eaten in the home)
      vacuum cleaners (used in the home)

      While I have no real problem with the BSD daemon, to me it doesn't *feel* like a professional branding, and lets face it..no matter what the underlying technology there is something to the image of a product when decisions are made.. just look at Apple for proof of that.

  4. Slippery Slope... by 4of12 · · Score: 5, Insightful

    Practically, I can see where the horned devil might make certain religious people uncomfortable.

    But if you're going down that road, then you might as well steer clear of offending other religions world-wide. That's right, no pigs, camels, or graven image idols, etc.

    Consider how many Jews and Muslims have avoided learning Perl because of the offensive beast on the cover of the O'Reilly book!

    --
    "Provided by the management for your protection."
    1. Re:Slippery Slope... by EulerX07 · · Score: 3, Insightful

      Practically, I can see where the horned devil might make certain religious people uncomfortable.

      You know, this makes me think. Iran vs USA, which country is the most fanatical, paranoid, religious country?

  5. MOD parent up! by Anonymous Coward · · Score: 2, Insightful

    BSD is known by the BSDaemon. Why would you erase such powerful branding? This is absurd.

    Plus, the Daemon is way cuter than the Penguin or that stupid butterfly.

  6. Yeah, what's wrong with Beastie? by Omega · · Score: 5, Insightful
    ...according to the contest page, "this daemon character seems cute from somebody's point of view, but somebody may think which does not suit for the professional products to indicate that are using the FreeBSD inside."
    And this somebody would be a dumbass. Seriously, Beastie has been around for almost 2 decades and has represented the "professional" side of BSD for all that time.

    This is truly sad. I can just imagine the new logo being along the same lines as the crap parodied by eNormicom.

    1. Re:Yeah, what's wrong with Beastie? by arivanov · · Score: 1, Insightful

      One question that is asked every month on BSD stable is "how to remove the devil at bootup because it is bothering me (or more often - my boss)". No wonder GWB won the last election...

      --
      Baker's Law: Misery no longer loves company. Nowadays it insists on it
      http://www.sigsegv.cx/
    2. Re:Yeah, what's wrong with Beastie? by thogard · · Score: 2, Insightful

      I use Freebsd. I've been using BSD in one form or another for a about 2 decades. I don't want a OS that is developed by people that would make the kind of statement on the contest page.

      You see, I don't care if the OS has a better market share. It does what I need it to do and it does it well. As it increases its market share and becomes more mainstream, the amount of useless crud that gets added increases and I don't want that because it decreases the security. If I wanted bloat and cute, I would have linux on my servers. If I wanted strong corporate image, I would have solaris on my servers. As it is, I'm a real unix hacker and freebsd is the best out there for my needs and the daemon logo fits in just fine.

      Their current page is claiming they aren't ready for new logos yet. Too bad... I was going to submit their old one.

    3. Re:Yeah, what's wrong with Beastie? by Brandybuck · · Score: 2, Insightful

      Got any handy links to a recent one of those questions? Specifically, one that is asking to remove it for religious reasons. Because I keep hearing this story that Christians are offended by it, but as a Christian myself, neither I nor my Christian friends and relatives are offended in any way by beastie.

      p.s. GWB won the last election because 51% of the voters voted for him. It's that simple.

      --
      Don't blame me, I didn't vote for either of them!
  7. Fark thread by Symb · · Score: 2, Insightful

    Somebody get a high qual img of the Daemon over to Fark. Let's get a photoshop trail going.

  8. Political corectness rears its head. by Vellmont · · Score: 5, Insightful

    We don't hear much about the PC of the right, but this is it. PC has long been associated with idiotic bending-over-backwards to not offend causes that the left likes (minorities, disabled, etc). This seems a prime example of an organization bending to the whims of the right.

    It seems just like Fox changing the name "Best damn superbowl roadshow" to "Best darn superbowl roadshow"

    --
    AccountKiller
  9. For fuck's sake! by Lord+Kano · · Score: 3, Insightful

    "this daemon character seems cute from somebody's point of view, but somebody may think which does not suit for the professional products to indicate that are using the FreeBSD inside."

    I'm sick and tired of everything in the tech world needing to be made palatable to suits and PHBs.

    I realize that complaining about it will be about as effective as trying to hold back the tides with a sheet of plywood, but that doesn't mean that we have to like it or accept it quietly.

    LK

    --
    "Hi. This is my friend, Jack Shit, and you don't know him." - Lord Kano
  10. Why BSD is Better.... by namalc · · Score: 3, Insightful
  11. Political correctness turning into idiocy by ugen · · Score: 2, Insightful

    What is this with software development groups? I wonder if vacuum cleaners loose any sales because they have "Dirt Devil" brand name (Beware the power of a dirt devil). What about the New Jersey Devils, the hockey team? Or Tasmanian Devil from WB cartoons? They dont' seem to be losing money, customers or auditory because of "unholy connotations".

    If anything, this pondering to non-existant "offended" customers is a sign that a project is diverting its attention from real to imaginary problems. Logical step in a sequence of events that took FreeBSD from the true original to the project it is today.

  12. Re:Religious Issue by Anonymous Coward · · Score: 1, Insightful

    Who cares? Anyone narrow-minded enough to avoid an OS distro because it has a d(a)emon on the cover can please go fuck themselves.

  13. Re:Logo != Mascot by Anonymous Coward · · Score: 1, Insightful

    Yes, I think that this is what they are doing. I don't think the religious nut factor had anything to do with it. My understanding for wanting a new logo was that there really wasn't a logo for freebsd only a mascot and the name freebsd and some slogan attached to it. This isn't real reconizable in a lot of settings such as a black and white flyer. I do hope that freebsd doesn't do what netbsd did and banish beastie from the front page of their website.

  14. Sadly Dissapointed... by devphaeton · · Score: 2, Insightful

    ...on a lot of levels.

    First off towards the religious zealots that have no problem shoving their theology into your face, but will simultaneously raise a stink over your "imagined" alignment.

    Second off, towards the Mac dorks with their kneejerk references of "THEY ALREADY HAVE, HAR HAR HAR" and posting links to pics that reference OSX. OSX is NOT FREEBSD. If you really believe that, then you just don't understand the UNIX philosophy. Go back to your art-fetish lickable computer and troll some other forum.

    Third off, for squandering the the rebellious merits of the OSS and BSD community to get in bed with big business, which will undoubtedly turn into domination, regulation and corruption.

    I have a few more but i think i've stepped on enough toes already. This actually makes me a little bit angry.

    --


    do() || do_not(); // try();
  15. Oh, come on by bonch · · Score: 1, Insightful

    It has nothing to do with George W. Bush (nice random bash).

    I wouldn't want some cartoon devil character showing up on my company's computers either. It looks unprofessional and odd. I work in a real estate office. Would I want to have Bugs Bunny as the boot logo on all the machines in our computer room?

    The word "bothering" in this case has nothing to do with the religious aspects and everything to do with the silly image in a professional setting.

    1. Re:Oh, come on by hondo77 · · Score: 2, Insightful

      . I work in a real estate office. Would I want to have Bugs Bunny as the boot logo on all the machines in our computer room?

      If the machines are in your computer room, who is going to see the logo?

      --
      I live ze unknown. I love ze unknown. I am ze unknown.
    2. Re:Oh, come on by EvilAlien · · Score: 4, Insightful
      That's petty.

      Is a stylized window frame logo any better? How about an apple with a chunk missing? Quit trying to make an objection to a devil sound like it is rational. Even if you aren't actually offended and disturbed, you ought to be ashamed for catering to the morons and idiots who are.

      --
      perl -e 'print $i=pack(c5, (41*2), sqrt(7056), (unpack(c,H)-2), oct(115), 10)'
  16. Re:Religious Issue by Anonymous Coward · · Score: 1, Insightful

    Anyone narrow-minded enough to avoid an OS distro because it has a d(a)emon on the cover can please go fuck themselves.

    Would you use Nazi Linux (logo: Tux with a swastika armband)? Would you use it at work? Would you try to persuade your boss that it was just a harmless logo, had nothing to do with the actual technical system, and if he didn't like it could he please go fuck himself?

    I think not.

    You're welcome to like Beastie. The corporate world doesn't, and the FreeBSD maintainers want to court the corporate world. If you don't like what they're doing, hey, nobody's stopping you forking FreeBSD and having a daemon for YOUR logo...

  17. Here are my suggestions :) by mzs · · Score: 2, Insightful
    How about this Frank Kozik picture, bonus it is still "Beastie" of a sort.

    Or if you still want a daemon, maybe this by Coop will do. I am sure that won't be offensive...

    What in the name!? I really really cannot understand it. How can Beastie the Daemon be at all unproffesional? For crying out loud I have a "Dirt Devil" vacuum cleaner in the house! Why would FreeBSD throw away this mascot that is so well entrenched? In a sense it has such a strong "brand identity" already. Do they really want to end-up with something so generic as the NetBSD logo?

    Wow I AM a loser, I am taking this way too seriously. I never knew I was so attached to beastie.

  18. Re:my entry! by adamwpants · · Score: 2, Insightful

    Yes. That image was created with the Gimp on FreeBSD. I don't know of any good MS Paint alternative that'll run under FreeBSD, even though the Gimp is a bit overkill.

    I actually tried to make an SVG using inkscape but, damn... vector graphics are a royal PITA. Especially when compared to the simplicity of drawing crappy artwork with my left hand.

    --
    This is my signature. There are many signatures like it, but this one is mine.
  19. Re:Answer by dahamsta · · Score: 1, Insightful

    FFS, the BSD daemon is a great opener. Client asks what it is, you tell them that it's the logo for the secure, stable operating system you run your office on. Client is impressed, you make big sale. If the client is offended, you turf them out because they're white trash morons that can't afford to buy anything bigger than a double-wide anyway.

    (I might add: why the hell are you booting FreeBSD anyway? If you can't afford the electricity to keep it running, you can't be much of an estate agent.)

    adam