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Napster To Campaign Aggressively Against iPod

Posted by CowboyNeal on from the uphill-battles dept.

rocketjam writes "Forbes reports that Napster plans an aggressive marketing campaign against Apple's iPod as part of its subscription service full launch later this quarter. Napster's service uses Microsoft's Janus technology to enable DRM protected music files 'bought' through subscription services to be transferred from a PC to a portable music player. Napster CEO Chris Gorog said the company is betting heavily that their monthly 'all you can eat' subscription service will win the battle for online digital music services, claiming, 'It's exactly what consumers want to do. Napster To Go is very similar to the P2P experience.' He believes the best way to market the service is to emphasize its advantages over iTunes and its iPod-only compatibility. 'We're going to be communicating to people that it's stupid to buy an iPod.' Maybe I'm too old to get it, but I fail to see the attraction of paying a monthly fee for as long as I want to have access to my music." Of course, if Napster To Go supported iPod, they'd have a much larger install base to convince to use their service, instead of still pleading people to buy a portable player with compatible DRM installed.

4 of 855 comments (clear)

  1. Try allofmp3.com by agraupe · · Score: 0, Troll
    1) It's semi-legal

    2) You can use paypal to ensure your CC number doesn't go to the Russian mafiya.

    3) I'm still using the 10 dollars I paid about 6 months ago, and I download a lot of music.

    1. Re:Try allofmp3.com by jschottm · · Score: 1, Troll

      1) It's semi-legal

      It's dubiously legal at best inside Russia, and is not legal outside of it.

      3) I'm still using the 10 dollars I paid about 6 months ago, and I download a lot of music.

      That's great. In the mean time, you're supporting a group of "Russian mafiya" while the people who worked hard to create the "lot" of music that you enjoy get essentially nothing. I bet they'll keep making that music that you enjoy for free... Hey, the chop shop in the bad part of town will sell you parts at 1/10 of the cost of those suckers at $CAR_PARTS_SHOP. Let's all go support the criminals.

      So, how do you make [or intend to make] your living? Does it depend on the concept of intellectual property at all?

  2. WMA Sounds Awful by fairyliquidizer · · Score: 0, Troll

    So hmmm let me see I can buy beautiful clear uncompressed CDDA without DRM or I can buy sweet sounding AAC (not bad for single tracks) or I can rent fart in a bath lo fi sounding WMA? Which will I choose? Well clearly as I am getting old WMA will remind me of the old days of Long Wave Radio. No thanks Microshaft. Napster is actually quite a nice application. However WMA sucks and the UK prices are a rip off!

  3. moderator status is great isn't it? by microcars · · Score: 1, Troll
    you can just go mark everything
    TROLL
    TROLL
    TROLL
    TROLL
    TROLL

    and your work is done for the day!

    --
    I like microcars