Napster To Campaign Aggressively Against iPod

rocketjam writes "Forbes reports that Napster plans an aggressive marketing campaign against Apple's iPod as part of its subscription service full launch later this quarter. Napster's service uses Microsoft's Janus technology to enable DRM protected music files 'bought' through subscription services to be transferred from a PC to a portable music player. Napster CEO Chris Gorog said the company is betting heavily that their monthly 'all you can eat' subscription service will win the battle for online digital music services, claiming, 'It's exactly what consumers want to do. Napster To Go is very similar to the P2P experience.' He believes the best way to market the service is to emphasize its advantages over iTunes and its iPod-only compatibility. 'We're going to be communicating to people that it's stupid to buy an iPod.' Maybe I'm too old to get it, but I fail to see the attraction of paying a monthly fee for as long as I want to have access to my music." Of course, if Napster To Go supported iPod, they'd have a much larger install base to convince to use their service, instead of still pleading people to buy a portable player with compatible DRM installed.

Comments

Re:Get off the Apple GayBoat

[klang]

...and somehow, people seem to think that getting fucked by both companies at the same time, would be bliss... as threesomes go, this is NOT the way to go..

Echo CHamber

[meehawl]

It's quite impressive that you manage to post the EXACT SAME MESSAGE 10 times without any of them being moderated as Redundant.

And I believe it's quite amazing that several different people exhibited such sheep-like behaviour that they managed to post essentially the same Apple fanboy message ("iChoonz Good! Napster Bad!") and get modded up every time. It's like a bleedin' cult meeting.