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Intel From Behind the Curtain

Good Morning Silicon Valley writes "So now that we've reached this postmodern understanding that all official corporate communication is, if not a charade, part of a ritualized dance where meaning must be divined between the lines, where do you turn to hear an executive talk straight? Why, to his or her blog, of course. Even more candid than the still-rare public executive blog is one meant just for internal consumption, and that's what makes Intel President Paul Otellini's postings such interesting reading. The Mercury News snagged a copy of Otellini's 8-week-old blog and found it full of frank interaction with employees on strategic initiatives and the competition."

2 of 109 comments (clear)

  1. This just in: blogs not latest buzzword anymore by nnnneedles · · Score: 0, Offtopic

    Can we please stop having news about blogs. There is nothing interesting about blogs. More robots and dark energy please.

    --
    Will code a sig generator for food
  2. Re:"Straight Talk"? by i41Overlord · · Score: 0, Offtopic

    Look at it this way - no executive or manager is going to tell their staff to care *less* about customers, are they?

    Someone at the movie/record companies came up with the bright idea to sue their customer base. How's that for bad PR? It ruins their company's image in the eyes of the consumers.

    I know that downloading the songs/movies isn't legal, but running such a highly visible crackdown campaign doesn't exactly make your company look like a caring company. In fact, crap such as this reinforces the "Big Brother" feel that many people are getting about these companies:

    http://www.lokitorrent.com/

    They might as well just have wrote "Big Brother is Watching You". What they're doing is legal, but it's a PR nightmare in front of the consumers. Makes them look more like an oppressive government than a cool media company.