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Business Press Pays Attention To Blog Industry

prostoalex writes "Right after Business Week named WebLogs, Inc. one of the five Net companies to watch in 2005, the Associated Press has a feature on SixApart, the company behind Movable Type, Typepad and (after acquisition) LiveJournal. The article talks about the company starting to 'think big' after being approached by venture capitalists, and has some stats on the blog industry in general."

37 of 139 comments (clear)

  1. Dot.Com Bubble again by onion2k · · Score: 4, Insightful

    These blogging sites are great for getting stats with big numbers that will impress the money men, like page impressions, and users, and gigs of bandwidth.. but what about the revenue? People aren't actually very willing to pay for somewhere to write their blog, you can't run a multi-million dollar business on the back of T-Shirt merchandising sales, and online advertising is a business model shown to be flawed in the late 90s..

    So if I were to invest in on of these companies, where would my stock dividends be coming from?

    Or is it another case of a dot.com investor not really understanding what they're buying into?

    1. Re:Dot.Com Bubble again by Stanistani · · Score: 2, Funny

      Do you think we're experiencing a mini-bubble?

      What's the proper nomenclature...

      iBubble?
      dot-bam?
      dot-pop?
      dot-pup?
      gumball rally?

    2. Re:Dot.Com Bubble again by natrius · · Score: 5, Funny

      Or is it another case of a dot.com investor not really understanding what they're buying into?

      It makes me cry whenever I hear people say this. I dry the tears with my Webvan stock certificates.

    3. Re:Dot.Com Bubble again by grazzy · · Score: 3, Insightful

      Online advertising with big flash banners leading to a empty webshop - yes

      Much has happen since... like, amazon, ebay, paypal. Wanna tell them that "online advertising is flawed"?.

    4. Re:Dot.Com Bubble again by CastrTroy · · Score: 3, Insightful

      Much has happen since... like, amazon, ebay, paypal. Wanna tell them that "online advertising is flawed"?.

      All those companies have real services and don't just survive off of advertisements. That said, if your blog pages are generating enough hits you can survive on just adds. What do you think keeps Google alive?

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    5. Re:Dot.Com Bubble again by SallyMac · · Score: 2, Interesting

      I'm not so sure you're dead on with the money part - I know that LiveJournal has a large portion of their accounts (large for me, anyways) that are paying accounts, and with blog platforms like Moveable Type you have to pay to get any of the good features. Perhaps if more companies starte delivering easy to use blogging interfaces for the average user they won't be able to charge, but for now they're making a decent bit of change.

      --
      cleverly disguised as a responsible adult ||
    6. Re:Dot.Com Bubble again by shark72 · · Score: 3, Insightful

      "People aren't actually very willing to pay for somewhere to write their blog"

      That's an extremely general statement; can you clarify? What people? Your friends? You're correct, in the tautalogical sense, that people who don't want to pay don't want to pay, but the important thing is that there are people who do.

      The fact that your post was modded "insightful" shows that there are many who agree with you, but this may be similar to the "lots of people pirate music, thus people aren't willing to pay for it, thus the value of music is zero" fallacy. As the volume of piracy grows, so has Apple's business in paid downloads. And despite more and more free blogging services popping up, more people are paying. I'm able to measure this not in the abstract, let's-post-hunches-on-Slashdot sense, but by the amount of money that's put into my bank account each day.

      To your credit, the "there's no business in blogging" sentiment is a popular one, but I'm just not seeing the evidence to support that.

      --
      Sitting in my day care, the art is decopainted.
    7. Re:Dot.Com Bubble again by PerlDudeXL · · Score: 2, Interesting

      companies like Six Apart have an actual product and a weblog platform for people that can't setup their own.

      selling the weblog/cms software, sponsored links or banner-advertisements on weblogging platforms seems to be a decent concept. compared to the dot.com bubble with companies without an actual product to sell.

    8. Re:Dot.Com Bubble again by Znork · · Score: 3, Interesting

      If your buisness plan can be implemented by a pimplefaced teenager in his parents basement, you should be prepared for the competition of several hundred thousand pimplefaced teenagers doing just that.

      The value in such a simple buisness is just too small to support a public company as anything other than a short-term investor aberration.

  2. Am I the only non-blogger out there by mattspammail · · Score: 4, Insightful
    I never have caught on to the blogging thing. The only times I ever look at a blog is when it's sent to me as a link (usually because a pic of a hot chick accompanies it).

    Blogging, IMHO, is overrated.

    --
    Now accepting PayPal donations!
    1. Re:Am I the only non-blogger out there by Anonymous Coward · · Score: 2, Insightful

      Blogging, IMHO, is overrated.

      Would you not consider slashdot to be a blog? Sure the frontpage is controled by an select few and is considered to be a good source of news for geeks, but let's face it. This is a blog.

    2. Re:Am I the only non-blogger out there by samael · · Score: 2, Informative

      Or, for instance, when you look at Slashdot, which pretty much an archetypal blog:
      http://en.wikipedia.org/wiki/Weblog

    3. Re:Am I the only non-blogger out there by sploo22 · · Score: 4, Interesting

      ...it's just not deserving of "Next Big Thing" status.

      I beg to differ. Technorati currently has over 7 million blogs tracked. 3 million of those have popped up just since last October -- that's one every 3 minutes. no matter what the quality is (and I do tend to agree with you there) blogging is big.

      I guess the real appeal is that it's finally an "idiot-friendly" way of publishing content. People are starting to get the desire to make the Web a two-way communication system.

      --
      Karma: Segmentation fault (tried to dereference a null post)
    4. Re:Am I the only non-blogger out there by BenjyD · · Score: 2, Interesting

      7 Million! - that's a lot of stories about people's pets. I wonder what fraction are regularly updated and read. In order for there to be two-way communication, someone has to be reading those blogs ;).

      Blogging is important, of course - just look at how many Slashdot/OSnews etc. stories link to a blog post these days. But extrapolating from 7 million people moving their journals online to a revolution in journalism is too big a leap for me to believe.

    5. Re:Am I the only non-blogger out there by Jerf · · Score: 2, Insightful

      But extrapolating from 7 million people moving their journals online to a revolution in journalism is too big a leap for me to believe.

      No-one's asking you to believe that. However, "the blogosphere" becoming the source of an increasing number of stories, increasingly able to set the agenda (to an extent you may not even realize if you're not reading blogs; the evening news has been worthless for a while but for me it's now redundant for a lot of stories), and taking down various importent entities should be enough to believe that the blogosphere is having an impact.

      "Revolution" may be a bit strong at the moment, but the evidence that it can get there is pretty strong.

      At this point, trying to pretend that the blogosphere is having no impact is just willful ignorance, whether because you're too elitist to believe "the masses" can have anything to say (actually, it's all individuals, you know...) or because you think the word "blog" is stupid or whatever reason you have. It doesn't change what's happening.

  3. Hoo boy... by aendeuryu · · Score: 5, Insightful

    The article talks about the company starting to 'think big' after being approached by venture capitalists, and has some stats on the blog industry in general.

    Pardon the skepticism, but...

    You know, it's crazy, but you'd think that after the dot.com bubble burst the venture capitalists would be a little more careful with their money when it came to tech, yet here they are, wanting to get in on an industry where the main product is something that is already available for free. Where will the revenue, and further, the return on the investment, come from? (Firing Berman out of a cannon?) What's worse is that if there's another burst like the last one, investors are going to go back to shying away from small tech companies that actually produce something.

    I think this whole thing is a result of all the press that the mainstream media is giving blogs, and the only reason why I think they're getting all that press is because the media LOVES an opportunity to navel gaze.

    Don't get me wrong, I think blogging is cool and all, and offers a chance for political/media/other watchdogs out there, and there are some blogs I find entertaining, but really, I can't help but think that all that money is just going to go right down the drain, and the only thing they'll have to show for it is a bunch of webpages of people and their cats.

    1. Re:Hoo boy... by ggvaidya · · Score: 3, Informative

      the venture capitalists would be a little more careful with their money

      Actually, I, Cringely predicted this a while ago. Apparently, any money the VCs collected in '99-'00 which they haven't invested has to be returned to the investors in five years, along with the VC's management fee. To avoid giving the fee back, the VCs have to invest in something - anything - and soon.

    2. Re:Hoo boy... by trufflemage · · Score: 2, Interesting

      the main product is something that is already available for free.

      This has interesting ramifications. It's free, anyone can do it (and does) and it's spreading. The problem for the reader is sifting the interesting bits out of the sea of inanities. However, a couple of facts prevent this from being too big a problem:
      1. what's of interest to me is not necessarily of interest to someone else
      2. even after culling the 90%, the remainder is still a huge number. There exist enough relevant, interesting blogs to give me, the reader, choice.
      3. "free" is contingent on size. A popular blog consumes bandwidth and at some point that bandwidth must be paid for. I believe that's a built-in check that will promote many small blogs over a few giant blogs. It's naturally resistant to monopolization.

      The problem of too much to choose from and low quality is not really a problem but an asset(especially considering Google the Glorious to help me pick my way through): a plethora of choices is a good problem to have.

    3. Re:Hoo boy... by disserto · · Score: 2, Interesting

      Cringley talked about this last week. The VCs are running out of time to use the money they have, so instead of giving it back (as well as refunding the fees they charged to manage it), they're going to start putting it into everything they can.

      This is both good and bad. Obviously, money is going to go into things that aren't really going to go anywhere. Money will also go into things that sorely need it and will produce something good.

      The question is whether or not we remember the lessons learned just a short time ago. Will we all follow those investors and jack up the market on pie-in-the-sky dreams of hitting it big the easy way? Or will we hold back, actually research these things, and maybe play it a bit more conservatively?

      Judging from the spam I get, I think more people will be into putting their life savings into the hot stocks again. Maybe the rest of us can use that to our advantage.

    4. Re:Hoo boy... by ArmchairGenius · · Score: 2, Insightful

      I think the big difference between this situation and the bubble is that the investors are investing in the software and hosting companies that power blogs (for a fee - revenue stream is good), and not specific blogs (i.e., Bob's blog isn't getting 2 million dollars in investment based on his 10,000 unique hits per day).

      I think investing in the moveable type company is a smart investment. You have millions of people willing to pay a monthly fee, and millions more likely to sign up in the coming months. That is a good revenue source.

      And you are correct that blogger is free, but that could always change, and blogger has limits. I personally use blogger right now, but I often think of changing to moveable type because it is simply a better product with more features (but I am cheap, so I don't :P)

      Moveable type is the best blogging software on the market, and again, it is a big market, so it sounds like a pretty smart investment to me.

      And as for the all you will have is blogs about cats, sure there are many blogs that are like that. But there are also that are very professionally run that provide good information. Slashdot is essentially a blog for example. Instapundit, Vodkapundit, and probably a thousand more I don't know about are all run very professionally. I suspect they are both turning a profit.

      I would compare blogs to magazines. There are a million crappy or very niche magazines out there. I am sure hundreds of them fail every year, and hundreds more are started every year. But no one thinks all magazines are going to go away anytime soon. If you turn out a quality product that attracts a broad following, be it a magazine, a newspaper, or a blog, you will be successful. If you have a poor quality product about a topic no one cares about, then you won't.

  4. Reality Check by Xpilot · · Score: 4, Interesting

    The internet is shit

    Seriously, why is such a big deal being made of blogging?

    --
    "Backups are for wimps. Real men upload their data to an FTP site and have everyone else mirror it." -- Linus Torvalds
    1. Re:Reality Check by Leo+McGarry · · Score: 2, Insightful

      All I came up with is, for every 4,000,000 blogs published, 1 is made by someone with something important and meaningful to say.

      That's not actually how it's turning out, though. See, out of the 7 million blogs out there, there might be only 10 that are even remotely interesting to you. Somebody else has his own 10. And somebody else has his 10. The net result is that every blog has an audience.

      Ed Driscoll had an article on Tech Central Station about this a few weeks back. He talked about the fact that the vast majority of blogs operate in a high-trust environment. A blog is read by the author's friends and family, his co-workers, people in his town, people who share his interests. A blogger who's really good will pick up some audience on merit, but generally his audience is gonna be limited to people who know him, either personally or professionally, directly or indirectly. A big blog might only have an audience of a few thousand people a day, but every one of those few thousand people trusts the blog's author.

      See, you're thinking of a blog that's only of interest to a few hundred people as a waste of space. That's the wrong way to look at it. Instead, you need to look at it as a six-degrees-of-separation type thing. Consider the Eason Jordan story from last month. I know about that because I read about it on a blog written by a woman I work with; she heard the story from another blogger she collaborates with; she heard it from a Congressman, who was there.

      Compare and contrast to the old model of news distribution where a reporter writes a story which may or may not be true, and that story gets distributed by a wire service that you may or may not trust, to end up in a newspaper you may or may not read.

      Think about the tsunami videos. Within hours after the Indonesian quake, home videos were available on the Internet, passed from hand to hand from the people who shot them to bloggers who shared them with friends. Within a day, the whole world had seen them. It was a classic "tell two people" expansion.

      Blogs with small audiences are not failures. They're part of the web. See?

  5. And now... by Anonymous Coward · · Score: 4, Funny

    What rolls down stairs, Alone or in pairs, Rolls over your neighbor's dog? What's great for a snack, And fits on your back, It's Blog..blog..Blog!! ... It's Blo-og, Blo-og It's big, it's heavy it's wood! It's Blog, Blo-og It's better than bad It's good!!! Everyone wants a Blog, come on and read my blog!

    By Blamo

  6. let blogs replace mass media by trufflemage · · Score: 5, Interesting
    From the article:

    The potential of blogging itself elicits strongly divided opinions.

    Denizens of the so-called blogosphere believe the practice is destined to revolutionize the way people distribute and get information, increasingly marginalizing traditional mass media outlets. ...

    Critics, though, view all the fuss about blogs as the latest bout of Internet hyperbole, one that will eventually fade away ones readers realize they are rife with inaccuracies and mundane minutiae.

    The critics are correct--reading blogs means reading a single writer's private quirks--but that works to the reader's advantage as well as disadvantage. Who wants to get all their information from a single, monopolistic, sensationalistic source? That's how I view the local television news--to be fair, they make an attempt, but to me it's obvious their bottom line is ratings. So today we have an alternative model for the dissemination of information (or rather, many models), and one of the sturdiest is the blog.

    I'm reminded of analogies I've heard made between modern AI computing algorithms (ie, neural nets) and the human brain, in which there are so many tiny, self-contained fundamental units (connections, say) that a great many of them can fail without destroying the performance of the whole. Robust & degrades gracefully.

    Blogs may forge that sort of network online. No longer will it be easy to mislead the masses, because the masses are not drinking from a single spring. Each person is reading a finite number of blogs and processing and making their own blog. Everyone is (gasp!) thinking for themselves.

    I like the direction this is going....
    1. Re:let blogs replace mass media by Tethys_was_taken · · Score: 2, Interesting
      Each person is reading a finite number of blogs and processing and making their own blog. Everyone is (gasp!) thinking for themselves.

      Do not think, even for a minute, that this will happen. We (the people) will just find a different way to be sheep. Some blogs will get more attention than most, and everyone will again be thinking the same things, controlled by similar people.

      A medium may encourage free-thinking, but people don't seem to like it too much. Most people prefer to be told what to think while going about their lives.

    2. Re:let blogs replace mass media by LtOcelot · · Score: 2, Insightful

      Unfortunately, there's a major downside to having a plethora of news outlets: each ends up catering to a narrow target audience, and people tend to gravitate towards those outlets which slant the news in keeping with their own personal biases. Why bother confronting uncomfortable issues when you can switch to a blog that spins them your way or ignores them altogether?

      No longer will it be easy to mislead the masses

      The greatest fault, dear trufflemage, is not in our stars, but in ourselves....

  7. Blog entrepreneurs by mparaz · · Score: 2, Interesting

    More people are looking through cashing in on their blogs, like through Adsense, and other schemes like BlogKits BlogMatch which show that AdSense doesn't work for blogs. Then we have the commercially sponsored blogs from companies like Gawker Media - such as Lifehacker for Sony.

    Here's some analysis on commercial blogging. (Yes, it's from a blog!)

  8. businessweek is a day late by rifftide · · Score: 3, Informative
    FORTUNE ran a cover story on the impact of blogging on business last month, featuring Six Apart among others.

    Not long after, Bill Gates did an interview with Gizmodo. Coincidence? (Gizmodo was not featured in the FORTUNE article - Engadget and Microsoft's own Bob Scoble were).

  9. I got £45bn to advertise IBM on my blog by Realistic_Dragon · · Score: 5, Funny

    20/2/2005

    Woke up. couldn't find any clean underpants because the lighbulb is broken. Maybe the underpants gnomes stole the lightbulb to cover up the missing pants until they made their getaway.

    19/2/2005

    Posted in my blog today.

    18/2/2005

    Man I shouldn't have eaten those beans. I had to destroy all my underpants.

    --
    Beep beep.
  10. VCs love a bubble ... by verus+vorago · · Score: 2, Insightful

    "you'd think that after the dot.com bubble burst the venture capitalists would be a little more careful with their money when it came to tech"

    I *strongly* suspect that venture capitalists (and brokers) made a killing during the dot com era regardless of the collapse.

    It's the bigger fool idea - each person buys at stupidly inflated prices assuming there is an even bigger fool who will buy after them - but the VCs get in first so there was very often much bigger fools begging to be ripped off.

    I seriously doubt that another bubble is going to be seen as anything but an opportunity by VCs.

  11. Oh. My. God. by samael · · Score: 5, Insightful

    The whole fuss over people on both sides of the debate "Blogging will change the universe!" and "Blogging is just pointless!" misses the point.

    Blogging is _exactly_ what happened at the start of the internet craze - it's _home pages_. Blogs are just home pages that are easier to update than they used to be back in the olden days, so people don't have to worry about HTML in order to create them.

    Blogs: Just easy-to-use web pages, nothing more, nothing less.

  12. Blogs by CastrTroy · · Score: 2, Interesting

    I have to say that blogs are a good way to generate traffic. I read about 4 blogs a day, most just from friends. However, most of my friends, like myself, have their own domain name, and pay some kind of hosting service. Geocities was one of the first free web page services. But nobody knew HTML and everybody's page looked really bad. It also took a lot of work to get what you wanted to say onto the web in a nice organized fashion. But still, Geocities was immensely popular, and is still around, although bought out by Yahoo. People want to express themselves on the web. And even if each blog only generates 5 hits a day, if you can get 5% of web users to have a blog, you're still going to generate a lot of hits, while only paying for bandwidth and servers.

    --

    Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
  13. History repeats by HMarieY · · Score: 3, Insightful

    First, in reference to those who don't get blogging: It is finally a way for all of us would-be writers and journalists to express our humble opinions in a place where they might actually be read. It is a diverse community without the usualy limits and editing done when something is written within major media.

    Historically speaking this has happened numerous times. Each time a new media appears it changes the way all previous media performs, killing that which is no longer viable, gradually reshaping "old media" and creating a new means of information. Think about how the printing press, television, and computers have all changed the way major media reacts with the masses. As the price of producing in that media lowers more people will begin to produce in that media, creating a more diverse body of knowledge than "popular opinion" that big media tends to stick with. For instance as the prices of printing came down during the industrial revolution many would-be activists printed pamphlets of their beliefs. I actually own a pamphlet printed from that time insisting that we should move to a 12 digit numeric system, not exactly something that would be put forth by main stream media at the time, especially with the push for metric. And so it is to be expected that blogging will recreate media, providing a check and balance system for main stream media, just as has happened in the past.

    That said, part of the point is that the price must be low in order to be used. Bloggers that are read daily by large masses: Instapundit and Lileks for example can easily manage to pay for their bandwith costs and to use purchased blogger software, but the average blogger doesn't have a ton of readers and unless he gets discovered, more than likely eats hiis bandwith costs each month and will prefer the free model for blogging apps. So, as far as investments go, I am not sure that that particular model will prove productive.

  14. Re:gmail invites by strelitsa · · Score: 3, Interesting
    A poster at conservative website FreeRepublic.com is credited as first discovering evidence of CBS News' and Dan Rather's clumsy attempt to rig a US Presidential election by exposing the incredibly bad Bush Killian memoranda forgeries that CBS had "authenticated". Here is the historic "Post 47" that exposed Rather's perfidy:

    Post # 47 To: Howlin

    Howlin, every single one of these memos to file is in a proportionally spaced font, probably Palatino or Times New Roman.

    In 1972 people used typewriters for this sort of thing, and typewriters used monospaced fonts.

    The use of proportionally spaced fonts did not come into common use for office memos until the introduction of laser printers, word processing software, and personal computers. They were not widespread until the mid to late 90's. Before then, you needed typesetting equipment, and that wasn't used for personal memos to file. Even the Wang systems that were dominant in the mid 80's used monospaced fonts.

    I am saying these documents are forgeries, run through a copier for 15 generations to make them look old.

    This should be pursued aggressively.

    47 posted on 09/08/2004 8:59:43 PM PDT by Buckhead

    CBS executives Betsy West, Josh Howard and Howard's deputy Mary Murphy as well as producer Mary Mapes acted as human shields for Rather with their jobs. Memogate was only the most recent attempt by supposedly unbiased "journalists" at CBS to subvert the will of the American voter. And bloggers were the first ones on the scene to expose CBS' treachery.

    Of course, Dan Rather has a documented history of bias against Republicans. Rather's refusal to cover Juanita Broderick's rape charges against former President Bill Clinton during Penisgate was another black eye for CBS and its bell cow. Rather's incredible claim that the story was "an intrusion into Clinton's private sex life" was both disgusting and horrific. Rape is a crime even when committed by a sitting President, not a political football. Further, Rather's Jan. 25, 1988 interrogation of then-candidate George Bush trying to link him to Iran-Contra was a harangue so vitriolic that even Mike Wallace said his co-worker had gone too far, and CBS affiliates called the Bush campaign to apologize for Rather.

    Along with Michael Moore's nazi-esque propaganda film Fahrenheit 9/11 and the stunning testimony of the Swift Boat Veterans for Truth documenting John Kerry's cowardice and misdeeds during the Vietnam War, Dan Rather and Mary Mapes' evil machinations will be remembered by history as one of the primary reasons that George W. Bush won the 2004 election. The American people can smell a skunk in the woodpile, and Rather's shameful curtain call in March when he retires as anchor and managing editor of the CBS Evening News means that they finally, thankfully, have started to pay attention to the rampant liberal bias that infests the American "old media" television networks.

    --
    No mod points, no meta-moderating/Firehose/all the other free work Slashdot wants me to do.
  15. And some businesses are attacking... by night_flyer · · Score: 3, Informative

    I submitted this a couple of days ago, but it seems it wasn't important enough for its own story.

    A local news paper, The Tulsa World, sent out a cease and desist letter saying to stop quoting their opinions/articles (in whole or in part) and to stop deep linking to their unprotected .pdfs to these websites:
    Batesline.com, Chris Medlock's blog (a city councilor who is the subject of a recall), and TulsaNow.org because some messages in the forum include links to articles.

    The Tulsa World's webmaster apparently didn't know how to stop unauthorized linking until just recently. Wednesday he said it couldn't be done, today it is fixed.

    Two other websites are involved in this story of so called copyright infringement, freedom of speech and deep linking. Tulsans for election integrity also received the letter, they are against the recall. The coalition for responsible government are for the recall and has directly copied, in their entirety, articles from the Tulsa World and have received no such letter (the we know of) the Tulsa World has been informed, so either the coalition for responsible government is ignoring the demand or the Tulsa World has given them blanket permission to do such a thing.

    This story has been covered locally and nationally

    --


    Thanks to file sharing, I purchase more CDs
    Thanks to the RIAA, I buy them used...
  16. Re:Not a good thing by Jerf · · Score: 2, Insightful

    So I'm watching this ABC broadcast I believe it was and they had some story about an Iraqi girl some army unit saving a little girl.. and the source quoted was "A blog". Now this is where I get problems, as soon as blogs become "well known media" we start to see them corrupting.

    I don't see blog corruption in your example, I see a Major News Organization who either didn't research the story enough to verify it, or convey the fact that they did that research well enough to convince you.

    All stories start out as uncorraborated rumors, unless the media has people and cameras directly on the site of the story. But ultimately, whether or not a story starts out as video footage or something I mumbled in my sleep last night is utterly irrelevant... the question is, is it true?

    By the way, if you honestly think you've been getting "no media bullshit", you're nuts, absolutely nuts, and grossly misinformed. I had no idea that there were still so many people who still thought the media was some sort of mystically holy and unbiased source of news until I read the comments for this article. I mean, isn't the history of the term "yellow journalism" part of the standard history course in school still? An entire war largely manufactured by journalists? This isn't news, people...

  17. Re:Oh. My. God. by corblix · · Score: 2, Insightful
    Blogging is _exactly_ what happened at the start of the internet craze - it's _home pages_.

    Excellent point. Just what I've been mumbling to myself for a while; I'm glad someone came out and said it.

    To amplify: Personal web pages, a.k.a. "Blogs", are revolutionary. They are changing the world, and I imagine they will continue to do so. They started doing so around 1990. The techies got involved in big numbers around 1993. The man on the street started noticing around 1997. A while later someone came up with some nice interface ideas and coined the word "Blog". Good for them, but that was just another step in a revolution that had begun a decade earlier.

    Now some pundits wake up and say, "Hey! The internet isn't only about huge companies!" Well, it never was, and I'm glad they finally figured that out.