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Amazon Seeks Personal Search History Patent

theodp writes "The USPTO has published Amazon.com's patent application for Persistently storing and serving event data, which describes a9.com's personal search history feature and lists a9.com CEO Udi Manber as an inventor. Interestingly, claim 48 describes a user interface that responds to a user's request to "delete" his search history by rendering it "undisplayable" to him, but still leaving it accessible for other uses. When filed back in 2003, Amazon asked the USPTO not to publish the application, but rescinded that request last May, presumably in anticipation of its filing for an international patent."

8 of 148 comments (clear)

  1. Right idea, wrong title... by aendeuryu · · Score: 5, Funny

    Interestingly, claim 48 describes a user interface that responds to a user's request to "delete" his search history by rendering it "undisplayable" to him, but still leaving it accessible for other uses.

    Holy cow. I think they should change the patent claim from "Server architecture and methods for persistently storing and serving event data" to plain old "Evil".

  2. congrats! by Coneasfast · · Score: 4, Funny

    combine this with amazons one-click patent, and you have THE most innovative company in the industry,

    thank you, amazon, you are truly a benchmark in technology progress.

    --
    Marge, get me your address book, 4 beers, and my conversation hat.
  3. And in related news... by rd4tech · · Score: 4, Funny

    Rockie nWood, caveman unfrozen from the depths of the Ice mountain 8 years ago. He attended law school ever since and successfully got in flow with our society. Recently, he threatened to sue amazon.com due "prior art". He claims he was using his cave walls as a "personal history tracker", and demands huge payback from amazon.com for each year since he did that, until they filled the patent.

    1. Re:And in related news... by Anonymous Coward · · Score: 2, Funny

      I wouldn't say "prior art", but the writing was on the wall...

  4. Ama-Zen Riddle by Joe12Pack · · Score: 5, Funny

    Once all evil in the world is patented, will there be any option but to be good? -- or will companies pay to license evil.

    1. Re:Ama-Zen Riddle by ChrisK077 · · Score: 2, Funny

      Great idea for a new movie:

      "Ghostbusters 3: The day all patents on evil expired"

  5. Amazon has patented spyware !! by TakaIta · · Score: 5, Funny
    "The event history server may also record event data descriptive of other types of browsing events, such as impressions (i.e., items presented to users on dynamically generated web pages) and mouse-over events."

    Does this mean that Amazon now should be considered to be spyware?

  6. Amazon seems a little slow... by idlake · · Score: 2, Funny

    Storing personal search histories on search engines had brief notoriety about five years ago, with numerous papers published about that time. It took Amazon three years to file a patent on other people's published idea? Boy, they are slow.