100,000 Domains Sold for $164 Million

Posted by ryuzaki0 on Wednesday February 23, 2005 @02:15AM from the a-lotta-bread-for-typos-these-days dept.

miller60 writes "Here's a news item that puts some hard data on the domain typo millionaires post from a couple weeks back. Marchex Inc. just paid $164 million to buy Name Development Ltd., an obscure company that displays pay-per-click keyword ads on 100,000 domains. It's not a stock swap, either, as $155 million of that was in cash. The seller reportedly built the portfolio by scarfing up expiring domains (including hardware-update.com, previously owned by Microsoft and linked from within the Windows 2000 OS) and replacing the content with pay-per-click ads."

1 of 287 comments (clear)

Min score:

Reason:

Sort:

Almost like store placement by jfried · 2005-02-23 02:43 · Score: 5, Interesting

I was told a story that McDonalds spends millions on strategic restraunt locations, where it would see the most traffic, and the condition of the neighborhood and all kinds of good statistics. what ever it takes to find the perfect store location.

Then burger king builds across the street.