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100,000 Domains Sold for $164 Million

Posted by ryuzaki0 on from the a-lotta-bread-for-typos-these-days dept.

miller60 writes "Here's a news item that puts some hard data on the domain typo millionaires post from a couple weeks back. Marchex Inc. just paid $164 million to buy Name Development Ltd., an obscure company that displays pay-per-click keyword ads on 100,000 domains. It's not a stock swap, either, as $155 million of that was in cash. The seller reportedly built the portfolio by scarfing up expiring domains (including hardware-update.com, previously owned by Microsoft and linked from within the Windows 2000 OS) and replacing the content with pay-per-click ads."

4 of 287 comments (clear)

  1. Re:So do all of these domains point to one subnet? by mjfrazer · · Score: 5, Informative
    careerinfo.com has address 83.138.187.18
    rentguide.com has address 83.138.187.18
    hardware-update.com has address 83.138.187.18

    So, i'd say yes...

  2. Almost like store placement by jfried · · Score: 5, Interesting

    I was told a story that McDonalds spends millions on strategic restraunt locations, where it would see the most traffic, and the condition of the neighborhood and all kinds of good statistics. what ever it takes to find the perfect store location.

    Then burger king builds across the street.

  3. Re:Aggghh the pain. by stupidfoo · · Score: 5, Insightful

    Well, the number is actually spelled "googol" and not google (which was an accidental misspelling of googol) or googil. Googil is actually closer to the real spelling.

  4. I think this passage from Wikipedia is fitting.. by phuturephunk · · Score: 5, Insightful

    About Warren Buffet: Buffett believes that much of the problem with the economies of the United States and other industrialized countries in recent years results from the proliferation of persons and organizations who produce nothing directly but are compensated based on the volume of business which they transact. He feels that most stock trades are recommended and made primarily to benefit the brokers rather than the investors and has stated that he feels that the world would benefit if each person had a lifetime maximum of twenty stock trades. He steadfastly refuses to split Berkshire Hathaway stock because the purpose of this would be to facilitate trading, which he has no desire to do. -Wikipedia entry on Warren Buffett Read that passage, then read it again..and when you're done reading it, read it one more time. Then you'll understand why some knucklehead will pay 160 million clams for absolutely nothing of real hard value.