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Apple CFO Gives Info on Company Direction

osViews.com writes "Mac World is reporting a recent talk given by Apple's Chief Financial Officer (Peter Oppenheimer) at the Goldman Sachs Technology Investment Symposium. The article illustrates several things about about Apple's business plan, much of which is totally new information about the company's current and future direction. Here's the nutshell summary: iPod "Halo" effect is causing some Windows switchers, little demand for satellite radio/iPod integration, iPod shuffle margins below HD ipods, happy with rate of growth - no plans to license OS X, margins on Mac mini equal to eMac (both below corporate average), retail store to expand to 125, no plans for media center PC - prefers to stream multimedia to TV from primary computer over wireless network, no video for iPod, portable media centers a failure."

5 of 418 comments (clear)

  1. Re:Proudly dying for 20 years by Anonymous Coward · · Score: 0, Flamebait

    OK, let's say I want a midrange, 3-slot single processor minitower. Dell will sell me one for $700. Apple's costs $1500.

    Now, the typical MacZealot logic at this point would be to pretend that iMovie is worth $800 to the consumer. Right...

    BTW, the vast majority PCs sold are 3 slot Minitowers. Apple is really only price-competitive on the extreme ends (Mac Mini, 2-way PMac workstations). They stay the fuck out of the middle because they simply can't compete.

  2. Re:So, Mac's dying? by Assassin_for_Atari · · Score: 0, Flamebait

    Hrm. I dunno the hardware is limited yes but the hardware you find in most MAC's come from the same people that brings to you your PC hardware. I personaly think that Apple could make OSX on x86 work and still keep stability. Though I like POWER arch and I was glad to see the mini come about, I would love to see a "full tower" under a grand ....and hell make it an AMD box! I really think if AMD and Apple wear to focus engergy into one another you would have some exciting product. I like Linux and use it most of the time but I still want stability in an OS that I know 100% that ANYONE could use and I see that OSX....Linux is getting there but its not yet.

  3. Re:Proudly dying for 20 years by Leo+McGarry · · Score: 0, Flamebait

    Reading comprehension isn't your strong suit, I guess.

  4. ass clown by Your+Average+Joe · · Score: 0, Flamebait

    You are full of shit! She does not have a Mac! You are a troll!

    Here just to spread FUD. You want these other ./ers to think that the Mac OS is hard to learn. I bet you work for Microsoft.

    Go away asshole.

    --
    Your Average Joe
  5. Bring back OS9 by fontkick · · Score: 0, Flamebait

    I know this is going to get modded -5 Troll but I don't care.

    The only thing Apple could do to get me back is announce dual-boot support for their new machines and bring the OS9 Finder up to 128 character filenaming. Until then, I will stick with OS9 on my old hardware and be more productive than doing the same thing on OSX with newer hardware. For my personal work I switched to Windows 2000 and have had more success than OSX - it's faster (by a wide margin) at the tasks I do daily. It's also cheaper, but still not as nice as OS9 when using Photoshop or Illustrator.

    OS9 was killed prematurely. Take a look on eBay at the price of fast OS9 bootable machines - they are being bought for more $ than brand new G5's. This is a clue, Apple. It means many Apple users have seen the future (slow-ass OSX with bad driver support and a UI that is stupid looking) and they don't particularly like it. How about focusing on your long time customer base for a change? You know, the people that kept you in business when the "e" was being engraved on your tombstone back in 1996.