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Intel Flaunts Mac mini Knock-off

Rollie Hawk writes "Remember how the Mac mini was designed by Apple to steal PC customers? Now Intel wants to steal them back. Adopting a shockingly similar lunch box shape and light-weight design, Intel's upcoming Mini PC features all the sleekness and portability (physical, that is) of the Mac mini with none of the Mac benefits. Well, at least it will probably have a faster processor. Now if only someone would make a Cobalt Qube knock-off for me."

25 of 1,092 comments (clear)

  1. i is for innovation by oftheapes · · Score: 5, Funny
    It's good to see innovation coming from Intel.

    Now I remember why I buy AMD.

  2. it's an empty case by way2trivial · · Score: 5, Informative
    built soley for show..

    they haven't done anything but stick a clock on the face of an empty stylish plastic box yet.

    apple is shipping....

    --
    every day http://en.wikipedia.org/wiki/Special:Random
    1. Re:it's an empty case by JHromadka · · Score: 5, Insightful
      Has the PC industry really gotten that bad so that they don't do anything but copy Apple? First eMachines copies the iMac, now Intel is trying to show that PCs can be mini too. I know it's a mockup, but do something original instead of copying the color of the mini.

      Why is it so hard to make a decent-looking case that doesn't look like someone riced it up with stupid lights or clear plastic? I just ordered the parts to build a PC, and the hardest part was finding a case that didn't look like crap. I wasn't successful.

      --
      "The objective of securing the safety of Americans from crime and terror has been achieved." -- John Ashcroft
    2. Re:it's an empty case by ghoti · · Score: 5, Insightful

      I just ordered the parts to build a PC, and the hardest part was finding a case that didn't look like crap. I wasn't successful.

      This is really interesting. Since I've seen (and eventually bought ;) an Apple Powerbook, all those black plastic PC laptops make me want to puke. They just look like total crap. And even when companies like Samsung try to copy the Apple look, the results look ugly.
      Same with desktops. Why can't somebody come up with a decent design? And why are the Apple guys able to just get it right? And not just once, but most of their stuff looks really amazing. It's not like there aren't any designers out there ...
      --
      EagerEyes.org: Visualization and Visual Communication
    3. Re:it's an empty case by emilymildew · · Score: 5, Insightful

      Mention that the next time someone talks about how outrageously expensive Macs are. Design costs money. Designers cost money.

    4. Re:it's an empty case by johnpaul191 · · Score: 5, Interesting

      the current mini ITX board will not fit inside the Mac Mini's case if you are trying to get the same footprint.... remember when Kevin Rose from TechTV tried to put a windows running thing in the Mac Mini case? he used a pre-release nano-ITX mobo.
      This intel mockup is an empty plastic box with a wristwatch glued to the front. while Kevin could not fit in an optical drive, he got a lot farther than Intel did.
      on top of that the Mac Mini has some extra room and an unused internal firewire connection that this week sparked speculation of possible future revision, or that the rumored built in iPod dock was in the plans at some point.

      http://www.kevinrose.com/index.php/weblog/comments /project_mini_pc/

    5. Re:it's an empty case by JoeWalsh · · Score: 5, Funny

      Corrected article follows:

      Intel Flaunts Empty Plastic Case

      In a stunning show of shamelessness in the face of a total lack of innovation, Intel today unveiled to a gaggle of gullible corporate lackeys and ass-kissing note-takers their newest product: an empty plastic box. An Intel spokesperson said they hope that some day, someone will build a computer to put in the box. At that point, they hope to load it down with the deeply flawed and customer-hostile Microsoft Windows operating system, thereby releasing misery from the confines of dens and offices and into family rooms worldwide.

    6. Re:it's an empty case by Anonymous Coward · · Score: 5, Insightful

      Equivalent in what way? A PC is more than its processor speed.

      I think you'd have to also consider usability, security, size, noise, longevity, style, included software, included hardware ...

      Macs usually lose on the included hardware aspect, whilst winning on everything else. However most people seem to judge a computer solely by the included hardware, and those people are fucking retards because of it.

    7. Re:it's an empty case by reachinmark · · Score: 5, Insightful

      Right - buy a Mac Mini for 500 bucks and you get XCode included for free. Buy a PC and you have to shell out a thousand more just for a copy of Microsoft Visual Studio. That makes a Mac FAR cheaper for me, as a C++ developer.

    8. Re:it's an empty case by badasscat · · Score: 5, Funny

      Before going neon to match the trendy VW Bugs, did you notice that Apple went thin and silver/white to mimic the Sony Vaio? All good ideas have been done. What's next, a lava-lamp computer case?

      Not sure it qualifies as a "good idea" that's been done, but it has been done...

      (For extra fun, make sure you've got a mouth full of your favorite beverage before clicking that link.)

    9. Re:it's an empty case by Theaetetus · · Score: 5, Insightful
      Game. Set. Match. World... Next.

      And here's why normal people don't claim a win after the first basket:

      You spec'd out XP Home, an intentionally limited "discount" and "lite" version of the OS. So, let's just replace that with the real version of the OS: XP Pro, $153.95 from New Egg. $60 more, and you've already lost, 'cause you're over $500 now.

      But, I'll continue.

      Good find on the CD-RW drive. Now, what do you do when you want to play a DVD?
      Right, the Mac Mini comes with a combo drive. The cheapest one on New Egg (a Rosewill? Who the hell are they?) is $31, so add another 8 dollars.

      Nice giant case, too. Look at the comments in the reviews on New Egg - they say it would be nice if it could be quieter... and that's with the 1 fan in the side. You really think that one fan, plus the one on the power supply, is gonna keep that AMD 64 cool? So, toss in $20 for some more fans, plus another $20-50 for sound dampeners, fan controllers, etc. to try to get it down to the 22 dBA of the Mac Mini. And then fail to do so.

      So, now that you've got all that, what are you going to run on this system of yours? Notepad? Solitare?
      So, add in a copy of Office to compete with Appleworks ($250), a copy of Acid to compete with Garageband ($100), a licensed copy of Acrobat Distiller so that you can create PDFs (it's built in on the Mac), a copy of Adobe Premiere Express to compete with iMovie ($200), a copy of something that can handle full-screen video conferencing (any ideas?), plus a copy of Quicken for your taxes ($30). Oh, and 'cause you're running a Windows box, don't forget the Anti-virus software ($20).

      So, for over $1000, you've got a box that's 10 times larger, 10 times noisier, has discount components (that combo drive) with questionable lifespans, and yes, has a 64-bit processor in it.

      Now you just have to wait for a 64-bit version of Windows.

      -T

  3. Not "Upcoming"! by Some+guy+named+Chris · · Score: 5, Informative

    From the second paragraph of the article: " It's unlikely that Intel itself would build such a device."

    Then, the article clearly goes on to say that this is a empty plastic shell, designed merely to inspire Intel's partners, not an example of any upcoming Intel product. I guess that doesn't sound as exciting and inflamatory, though.

  4. Didn't people learn w/ the iMac? by hydroxy · · Score: 5, Interesting

    They always seem to want to copy what Apple does... but they muck it up and end up going nowhere with it. I would think that they would have learned after everyone and their mother tried to copy the iMac with no success.

  5. pathetic attempt by PureCreditor · · Score: 5, Insightful

    If Intel is truly the industrial leader (true)and innovator (questionable), then they should come up with a radically different concept PC to compete with Mac mini, and yet can target the same audience. Having a carbon-copy of Mac mini is the same as saying :

    their design is superior, the only thing special about ours....we use a x86 cpu!!

    Reminds me of Creative Zen looking awfully similar to the iPod mini, but much uglier colors.

  6. only if Intel says it's okay... by qwertphobia · · Score: 5, Funny

    Let me see if I have this right...

    Apple creates something beautiful again, and everybody says "Wow, it's perfect, but it's an Apple".

    Then within a few months {"Intel", "Dell", "Microsoft", "Compaq"} tells the rest of the world "it's alright, go ahead and start copying Apple".

    So everybody does, and tells {"Intel", "Dell", "Microsoft", "Compaq"} how great they are.

    again.

    --
    Never ask for directions from a two-headed tourist! -Big Bird
  7. But where's all the software goodness? by KajiCo · · Score: 5, Insightful

    The whole poing of the Mac Mini is that it's a small affordable system that comes preinstalled with; an OS, a Photo Editor, Movie Editor, Music Player, DVD/VCD designer, and Music Composition software. Additionally most Macs comes pre-installed with Apple Works and World Book Encyclopedia.

    Not to mention the splendor of no Adware or a major risk of viruses.

  8. Re:Still Misses The Point by antifoidulus · · Score: 5, Insightful

    Heh, I think you hit on the biggest linux security threat there is: People who believe Linux's security to be infallible and thus do nothing to protect their machine. I wonder what it will take to knock the complacency out of people.

  9. Microsoft + DRM integration talked about as well! by SuperficialRhyme · · Score: 5, Informative
    Why is no one talking about this part of the article:

    At the same time that Intel is looking to push computermakers on the design front, it is also working to improve the quality of such devices. It is also working to ensure that content can be secured to the satisfaction of Hollywood studios, which will decide whether or not to make their movies available on such machines.

    MacDonald brought Microsoft eHome executive Joe Belfiore on stage to talk about collaborations between the two companies. He spoke about an effort to make sure Microsoft's digital-rights management technology is compatible with Intel's push for standards to enable content to move among home devices easily while still being protected from widespread distribution.

    A Disney executive also spoke about the potential for bringing its Moviebeam service to PCs. The service, which offers more than 100 movies on demand, currently works only with set-top boxes.


    That seems to be more disturbing than Intel trying to get manufacturers to compete with a mini-esque PC.
  10. What's funny about this... by artemis67 · · Score: 5, Insightful

    is that the maketing position for the Mac Mini is to convert Windows iPod users who are sold on the Apple brand but think even the iMacs are too expensive.

    Who, exactly, is the target market for the x86 Mini? PC's are already dirt cheap, and we know that shrinking down the form factor like that will only raise the price over existing desktop PC's. They aren't going to convert Mac users, because Mac users a) don't buy on price alone, and b) already have a Mac option in that category, so they will buy the Mac Mini.

    Logically, for Intel to compete against the Mac Mini, they need to develop an iPod killer, not another desktop system.

  11. Re:I still don't understand... by 2nd+Post! · · Score: 5, Insightful

    Because the Mac mini shipped. It's why Doom 3 shipping is news, while the milestone of Duke Nukem Forever is not.

    Mini ITX boards have been around for years; Mac minis are 1/3 the volume and 1/2 the size. Nano ITX has been announced many months before the Mac mini, but hasn't shipped yet, while the mini has. Even still, when someone took a prototype nano-itx board and tried to fit it into a Mac mini, it was discovered it didn't fit; they hat to saw down the heatsink AND they had to remove the optical drive, so the Mac mini is STILL smaller than nano-itx.

    There's nothing revolutionary about the mini, other than it's size AND price; the only similar PC is the Cappuccino PCs, which are slightly smaller, but nearly twice as expensive. Even Shuttle based boxes, which can hold almost 3 Mac minis inside them, cost more.

  12. Intersting by SWTP_OS9 · · Score: 5, Interesting

    1) Imitation the sencerest form of flattery.

    2) Its not the power brick, powering this unit. But the cooling tower you also need to hang off of it! With the earplugs included in the box!

    3) Intel been doing this "odd shape case thing" for years and no one has coppied them yet. Remember the Aztec pyrimid? Uggly shape and colors.

    4) But Microsoft want to go to the "Teddybear" form factor case!
    http://abcnews.go.com/Technology/wireStory?id=5459 78&CMP=OTC-RSSFeeds0312/

    5) The "low heat" and also "low power" micro/Pico-ITX form factor MB are not made by Intel but are being driven by VIA CPU's and chipset!

    6) And is this from the same Intel that was hyping so much bleeding edge stuff, over the last few years. That after X months usually said we can't do it?

  13. Re:I'm going to switch by amichalo · · Score: 5, Informative

    I think that much of your issue with OS X is simply understand a new paradigm for using an OS.

    A few comments make me think you have missed the point:
    Finder is like "Explorer" for Windows - it allows you to navigate a file system, go in and out of folders, etc.
    "Docking Station" (the Dock) is NOT like the Start menu in windows and NOT like the task bar ar the bottom either. It is a place where you can put applications you often run, so they are easily accessed, as well as applications that are running, to easily switch between, as well as open or closed documents you may be working on and even file folders and finally, the trash can. That's why they call it the Dock, you can just "dock" things there.

    Another issue I think is confounding things is that to install an application in OS X, 9 times out of 10, you just copy one file from the CD to the hard drive. It can live in just about any directory and when you click it, it launches. This is WAY different than windows, but very nice because you don't end up with dozens of files everywhere for a single program (makes uninstalling clean too!) But I digress - you may find it helpful to drag your "Applications" folder to the dock (right side of the divider bar, near the trash can is where documents and folders go). When you want to launch an application, simply hold down your mouse click on that folder for about a second and the contents will pop up, allowing you to launch an application from there.

    As for the keyboard shortcut things, I am surprised how much you feel they are necessary. I don't believe, but admit I could be wrong, there is anything that cannot be done with just the mouse that can with a keyboard shortcut.

    I have two recommendations - if you are really worried about the way the OS works, go to a local Apple store or even CompUSA/other Apple retailer and ASK SOMEONE TO SHOW YOU AROUND IT. Yeah, it is a different experience, but I argue it would be easier to learn than Windows, had someone no experience with either OS. SECONDLY, there are great books at Amazon/etc for switching to OS X from XP. Here is just one.

    --
    I only came here to do two things; kick some ass, and drink some beer...looks like we're almost out of beer.
  14. How much money for design? by jfengel · · Score: 5, Insightful

    How much does design cost? Pulling a few numbers out of my ass, let's say that this took a team of 20 people to design, test, fabricate, etc. this design. Let's say it took them a year, at $100k. (Engineers make more, secretaries make less). That's two million bucks.

    According to some news sources, Apple plans to sell around a million of the things. The cost of the design comes out to two bucks a unit.

    Supposing I'm off by an order of magnitude, we're still talking about $20 per unit paid to the designers. So I really don't think that it's the design driving the price of the units.

    I think that the price of Apple computers is generally driven by basic economics: how much are people willing to pay for them? If that number is greater than the cost to manufacture (including the $2 to $20 for the fancy design), then they do it; otherwise, they don't. The manufacturing cost only sets a lower limit on the price, but it doesn't set it.

    People are willing to pay more for Apples, because they like the design and reliability. Some of that comes from spending more on designers; some comes from more expensive components (Apple for years insisted on using pricey SCSI before finally joining the rest of the world in IDE, for example).

    A lot of it comes from the price of alternatives; Apple almost certainly looks at the price of a Dell marketed to the same audience and adds 20% or so. People are willing to pay a premium because they're getting a better piece of equipment. Apple has a tendency to tell people that they want a better computer than the one Dell is marketing to them.

    Dell will happily sell you the cheapest machine they think you'll buy; Apple would rather sell you a computer that would make you happy. That gives them only a portion of the market, but it's a very cheerful market segment.

    Design is the reason they can charge more, but it's not to pay the designers. Designers are cheap compared to the rest of the process. There might be some room for a competitor to Dell to arise with the same philosophy in the Wintel platform, but they'll be stuck with the same small market share Apple gets from seeking the high end, and they'll still be stuck with Windows as the OS, which will limit how much users like the product no matter how spiffy the physical design.

    1. Re:How much money for design? by lpret · · Score: 5, Insightful

      It's not just the cost of design, it's the materials used. Dell used run-of-the-mill plastic that is ubiquitous and easy to get a hold of while Apple uses metals and specific fans, etc. This all comes together to make it a very different price.

      --
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  15. Re:I'm going to switch by Anonymous Coward · · Score: 5, Insightful

    I'm a life-long Windows (since v. 1) user that switched to an iMac recently (Feb). I can tell you right now that I'm sold, and not going back to the PC!

    To me, your rant sounds like you were looking for an imitation of Windows on the Mac.

    The reason I like the Mac so much is because they did _not_ imitate Windows! Instead, they designed the OS from (almost) the ground and created something that was created with usability in mind, instead of creating something that need to be backwards compatible with MS-DOS.

    For the past four weeks, I haven't booted in Windows once at home, and I now find Windows a pain to use at work.

    My $0.02