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Microsoft Search Advertisers Get Personal

Posted by CmdrTaco on from the blurring-the-lines dept.

Alascom writes "According to this AP report, Microsoft is raising privacy concerns by allowing search advertisers to use personal information. Yusuf Mehdi, a corporate vice president with the MSN unit, said Microsoft has gathered this personal information by tracking users who have logged into its Hotmail e-mail program or other Microsoft Web sites in order to allow advertisers to target their ads to a specific audience."

3 of 185 comments (clear)

  1. This is really scary! by Anonymous Coward · · Score: 5, Funny

    I got some really scary ads that have been keeping me up at night! How do they know I HAVE A SMALL PENIS! OMG this is a travesty. I should have given them a fake zip code and should have lied about my penis size on the questionnaire.

  2. Personalised isnt a bad thing by scenestar · · Score: 5, Interesting

    The biggest problem with advertising reamins that products advertised are not interresting to me.

    I have yet to find a advert for cheap merch pressing or jobs for young webdesigners. Instead i get bombarded with ads for crazy frog ringtones.

    As long as they dont read my email line by line it's FINE with me

    --
    perpetually dwelling in the -1 pits
  3. An international view by Anonymous Coward · · Score: 5, Interesting

    I live in Sweden, where this sort of thing is illegal unless you ask your customer for permission first.

    Could this spell problems for Microsoft Sweden, or MS in any other (most likely european) country with the same laws?

    Yes, MS has registered and is using hotmail.se.