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Was the New Dr. Who Leaked on Purpose?

Static-MT writes "The pilot episode of the BBC's highly anticipated new Doctor Who series may have been intentionally leaked onto file-sharing networks to generate buzz, a source who instructed the network on viral advertising told Wired News."

38 of 370 comments (clear)

  1. Make's sense... by ZephyrXero · · Score: 5, Funny

    Once again proving that "illegal" file sharing only helps good media and hurts bad media.

    --
    "A truly wise man realizes he knows nothing."
    1. Re:Make's sense... by ZephyrXero · · Score: 5, Funny

      I don't really see why this was moderated as "funny"...lol. I was being serious ;)

      --
      "A truly wise man realizes he knows nothing."
    2. Re:Make's sense... by ZephyrXero · · Score: 5, Insightful

      If you make good media (music,movies,software,books,etc), most people will buy your stuff after they see that it's good. Since radio/tv do such a horrible job spreading good media these days, most of us look to alternative means, such as file sharing. I always "try before I buy" when it comes to new CD's for example... Continuing with that example, if you are making crappy music where only 1 or 2 songs are worth my time, I'm not gonna buy your crappy product. I know many of you have been burnt in the past from buying a CD because you liked a song or two you heard off of it, but hated the rest of the album. The same goes for all other forms of media too (*except maybe movies). Basically what I'm saying here is that "illegal" file sharing is a new radio/tv for a new generation and the only people who are going to be hurt by it are people making crappy products.

      --
      "A truly wise man realizes he knows nothing."
    3. Re:Make's sense... by Fred_A · · Score: 3, Funny

      I think they were laughing at the apostrophe in the title you picked for the thread.

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      May contain traces of nut.
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    4. Re:Make's sense... by ZephyrXero · · Score: 4, Funny

      I thought about that too...lol.

      --
      "A truly wise man realizes he knows nothing."
  2. So whats wrong with this? by oskard · · Score: 5, Insightful

    Well if its legal, meaning, the owners of the video purposely used this as advertisting, then who cares? Its a good idea if you ask me. Should be 'Distributed' via file sharing networks, not leaked :)

    --
    Sigs are for Terrorists.
    1. Re:So whats wrong with this? by Skier4Life · · Score: 3, Interesting

      Yeah, but if the BBC was distributing this file would as many people have downloaded it? I downloaded because it was "leaked" and I am sure many others are in the same boat as me.

      --


      [SIG] Far better to be thought a fool then to post on /. and remove all doubt.
    2. Re:So whats wrong with this? by possible · · Score: 4, Insightful

      Well if its legal, meaning, the owners of the video purposely used this as advertisting, then who cares? Its a good idea if you ask me. Should be 'Distributed' via file sharing networks, not leaked :)

      If a media companies are intentionally (clandestinely) leaking their products onto p2p networks, then it's hypocritical of them to beg the government to shut down p2p networks because they are hurting their business.

      I wonder if the intentionally leaked material gets figured into the "total dollars lost to p2p piracy" figures that we keep reading.

      Media companies don't want p2p networks to be shut down. What they really want is to OWN the p2p networks just as they own everything else.

    3. Re:So whats wrong with this? by Neophytus · · Score: 4, Interesting

      The BBC doesn't have domestic advertising, so they and I could care less about the "leak" because they've NOT LOST A PENNY because of it. On the other hand, they've got a lot of publicity and perhaps boosted the international market for the program.

    4. Re:So whats wrong with this? by Anonymous Coward · · Score: 5, Funny

      Ha-ha!

      The "bootleggers" have been turned into marketing tools! Not only did you torrent hosts use your bandwidth to advertise a product, you did it without getting paid a cent.

      pwned!

      Corporate Empire: 1
      Forces Against The Man: 0

    5. Re:So whats wrong with this? by iabervon · · Score: 3, Informative

      The BBC isn't a media company in the usual sense. They get their funding from the British government, not advertisers or ticket sales. Lumping them and the MPAA together is a bit like expecting Linus and Bill Gates to agree on government policy. The BBC didn't lose any money due to this, because it probably didn't cause any britons to get rid of their televisions. The MPAA probably lost a bunch of money due to this, but that's what happens when the competition is better.

  3. Worked for me by hirschma · · Score: 4, Insightful

    Downloaded it, watched it, and felt that they had captured enough of the original that I want more. I hope that the Beeb does the right thing for those of us across the pond (USA).

    1. Re:Worked for me by Anonymous Coward · · Score: 4, Interesting

      The right thing would be to work out some way of charging you guys in the US for it, or making a timely release on DVD. Given that those of us in the UK have paid for the production via our TV Licence.

      Part of the reason the BBC is still investigating ways of broadcasting everything online is that they need to figure out a way to limit access to those who've actually put something back into the BBC.

    2. Re:Worked for me by biglig2 · · Score: 5, Informative

      In 2003/2004 the license fee was about $20 a month.

      Hmm, the page I got that from had an interesting breakdown of how they spent it:

      * BBC One £3.37
      * BBC Two £1.45
      * Digital television channels £0.98
      * Transmission and collection costs £0.98
      * BBC Radio 1, 2, 3, 4 and Five Live £0.99
      * Digital radio stations £0.08
      * Nations & English Regions television £0.90
      * Local radio £0.61
      * bbc.co.uk £0.31
      Total £9.67

      For those not familiar with their work:

      BBC one is the mainstream TV channel. This is where Dr. Who would be found. One is a difficult channel for the BBC since they have to work out how much it should compete with commercial TV.

      BBC two is for less popular TV stuff. Often programs start on two, gain a following, and transfer to one.

      Digital TV - they repeat one and two, and add three (more entertainment), four (more factual), two kids channels, a 24 hour news channel, and a channel showing what parliament is doing. the key on is three, which basically the Govt. forces them to do in order to encourage people to go digital (e.g. they show new series here first) so that it will be easy to turn off the analogue one day.

      The national radio stations: one is new popular music; two is non-new popular music, comedy, other music genres; three is classical; four is speech; five is sport and news.

      Digital radio is as digital TV; they rebroadcast and add some more channels. Seven is absolutely brilliant as they play their back catalogue of incredible radio stuff.

      Regional TV is mostly news, although some of the larger regions make their own stuff. Northern Ireland and Wales especially.

      Local Radio is mostly awful except for London and the odd show.

      All the radio can be heard on their web page, with most shows available for a week after their original transmission. This alone nearly justifies the license fee for me!

      --
      ~~~~~ BigLig2? You mean there's another one of me?
  4. In some jurisdictions in the world... by Breakfast+Pants · · Score: 3, Informative

    In some jurisdictions in the world companies have to be careful about doing this because they give up parts of their exclusive ownership on the copyright of the work in question.

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    WHO ATE MY BREAKFAST PANTS?
  5. Perfect copy by bazim2 · · Score: 3, Insightful

    It was the best looking AVI I've ever seen. All the credits were there and all the introduction with no slight cut-off near the end. It was leaked.

  6. Who let the daleks out? Who? Who? Who? by Anonymous Coward · · Score: 4, Funny

    Who let the daleks out? Who? Who? Who?

  7. The crux of the story by MyLongNickName · · Score: 3, Interesting

    Bailey said although he didn't have definite knowledge the leak was official, the quality of the episode is highly suspicious. If it were an unofficial leak, it would likely be of poor quality, he said.

    The BBC denied any part in the distribution of the episode.


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    See my journal for slashdot ID's by year. Mine created in 2005. http://slashdot.org/journal/289875/slashdot-ids-by-year
  8. Keep 'em coming by ToddBox · · Score: 5, Interesting

    Let's hope this is the beginning of a trend. Between this "leak" and the Battlestar Galactica episode available on the Sci-Fi website for free, maybe television stations just get the "net" better than the RIAA and MPAA.

  9. Maybe but... by the_skywise · · Score: 4, Interesting

    The pilot episode would garner the most ratings in the overnight to judge a success? (How many series "die" after the first episode from a poor showing). So if you leak the pilot, theoretically it doesn't get watched as much so you blow the "hook" to keep viewers coming back to the time slot next week.

    1. Re:Maybe but... by Albanach · · Score: 4, Insightful
      so you blow the "hook" to keep viewers coming back to the time slot next week.

      That's not what Viral Marketing is about. The BBC broadcasts to 50 million folk. A few million of those are interested in Dr Who, but only a few thousand of those would ever spend the time adn effort to download the pilot and watch it. Those folk enjoy it - like most the folk on /. and talk about it to their friends. Other folk read about the leak in the papers which makes it all a bit cool. They ask their geeky friends who assure them it's good and they tune in.

      The tiny number that would be downlaoding the file in the UK is insignificant when you measure viewer ratings for the popular shows in the millions. Viral amrketting is about using a small number of people to boost those millions. So far, at least on /. it seems to be working.

    2. Re:Maybe but... by theManInTheYellowHat · · Score: 3, Insightful

      I don't think so. I would suspect that the people who download the file would be avid promoters of it, and who would do much more for it than against it, and they would also probably actually watch it again on TV (cause nothing else is on anyway).

      Anyway there are lots of people who would not be interested in downloading this show (think dialup users who were original show fans) but would like to hear from people who have. I think that it is brilliant guerilla marketing.

      I tried to use "who" as many times as I could....

  10. My dad's been saying the same thing by Anonymous Coward · · Score: 4, Funny

    But we don't believe him and are taking him to see the urologist.

  11. Leaked shows and buzz by wronski · · Score: 5, Insightful

    I dont know if the leaking was intentional or not, but if the show is any good it will probably help the ratings. Battlestar Galactica came out first in the UK, and probably became the single most Bittorrented tv show before it aired in the US, to excelent ratings. The creator of BSG asked fans *not* to download the show, because he feared people who downloaded it wouldnt bother to watch it on TV. What really happened is, the show is excelent, and the buzz generated by all the early viewing probably helped the ratings a lot. In Brazil BSG started airing this month, and a lot of people who wouldnt otherwise even know it existed are tuning in to a semi-obscure cable channel because of early viewing.

    Of course, if a show is crap P2P will probably hurt the ratings.

  12. I don't think so by UES · · Score: 5, Insightful

    I can't think of any drama or comedy shows that had a very highly rated 1st episode, then a huge drop-off in the second.

    Usually a large drop-off in ratings is caused by one of the following:

    1. Cast changes (The Practice)
    2. Genre Fatigue (Enterprise)
    3. Timeslot follies (Futurama, Family Guy)
    4. Jumping the Shark (Malcolm in the Middle, Will and Grace)
    5. The thing everyone waited for happened (Cheers, Moonlighting, soon will happen to Lost and Desperate Hosuewives)

    I would think that if the BBC wanted high ratings, the thing to do would be to get as many people as possible to see the 1st episode, then follow up with 2nd and 3rd episodes of extremely high quality. That seemed to work for Battlestar Galactica.

    Having more and more people tune in each week is very desireable to TV programming people, much more so than a huge number of viewers initially due to curiosity, then a big fall-off because the show stinks and can't hold an audience.

  13. Viral Advertiser Advertising by suwain_2 · · Score: 4, Insightful

    ...a source who instructed the network on viral advertising told Wired News."

    Did anyone read this and think that this story itself was "viral advertising" for "the source who instructed the network"?

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    ________________________________________________
    suwain_2 :: quality slashdot p
  14. very bad by badxmaru · · Score: 5, Insightful

    1) This could be a very bad trend, if the MPAA and anti-piracy groups get their way. If the marketer doesn't do their due diligence and check with their law groups, then this "buzz" and viral marketing could get those who downloaded said video prosecuted for downloading something that was intentionally uploaded for marketing purposes. Downloading things such as fc3.x86.iso is safe because it's already known content. If i downloaded desperatehousewives.s1e21.avi, how would I know if this was a marketing release or not?

    2) maybe pirate groups should create another meta tag for videos = screeners, telecines, marketing videos.

    3) If it really was distributed on purpose, then there should have been a disclaimer, or some sort of "tag" at the end, a title page indicating that the full series would come up soon, with showtimes and the like. Otherwise, what's the point of the first episodes excepting to bring the viewers up to a point where they know the storyline will eventually be regardless?

    4) The whole "quality of video" analysis doesn't sell me on the purposeful leak theory.

  15. In Canada... by sbowles · · Score: 3, Informative

    CBC will be airing the first episode on April 5th.

    --
    You sly dog: you got me monologuing! - Syndrome
  16. Re:Too bad it sucked... by lambent · · Score: 4, Informative

    It did not suck. The new doctor acted more like the doctor should act than some of the other doctors. The female lead (unknow to us americans, so i won't call her by name) acted like the typical Doctor sidekick: confused, panicky, causing more trouble than she's worth. Read the books, watch the old televesion serieses, and it's apparent that this new cast is quite in line with the previous generations.

  17. So if I share it... by doormat · · Score: 4, Insightful

    and get sued by the MPAA or whoever, could I say I had the permission of the copyright holder since they (or an agent working directly for them) put the material on the intenet to begin with?

    --
    The Doormat

    If you're not outraged, then you're not paying attention.
  18. Obviously by cruachan · · Score: 3, Interesting

    Why is this even a story? Surely the suprise would be if the BBC hadn't leaked it?

  19. I thought the leak came from CBC by mark-t · · Score: 3, Interesting
    I had heard that someone that works at at CBC (Canada) was responsible for the leaked episode.

    Not that I expect CBC themselves ever advocated the action (if they know who did it, the guy is certainly out of a job and probably facing copyright infringement charges). But anyways, I had heard somewhere that the source of the leak was traceable to CBC.

  20. Got it by TheDoctorWho · · Score: 3, Funny

    Decent Episode, could bode well. Will get the other episodes as they are aired. This Doc could be good. SciFi turned down the series, it would interfere with the repeats of ManSquito.

  21. The larger story by artemis67 · · Score: 4, Insightful

    I think it's a pretty fascinating story how people and media companies are using the internet to promote themselves in very sneaky ways.

    * Movie sites like aintitcoolnews.com routinely get "reviews" from movie companies trying to promote their own works (case in point, the number of positive pre-screening reviews for Be Cool, a really awful film)

    * Paris Hilton's sex video leaks to the internet. Ooops! It gives her career such a boost that a second one "accidentally" leaks.

    * Music companies, the sworn enemies of P2P file sharing, recover a lot of marketing data by routinely monitoring P2P traffic as a gauge of market tastes and artist popularity.

    * The Blair Witch Project was famously promoted by creating bogus info sites, detailing the "legend" of the Blair Witch.

    * How many people promote their own websites or products by submitting a story to Slashdot that casually mentions their site in the writeup? Too many to count!

    1. Re:The larger story by Coryoth · · Score: 4, Interesting

      The Blair Witch Project was famously promoted by creating bogus info sites, detailing the "legend" of the Blair Witch.

      In an interesting stroke of genius a Japanese film director went about the process the other way around. He wanted to make a film about teenagers, and had a very rough idea for a story involving a group of teenagers and their pop idol whose music they all listen to and obsess over. So he set up a fan site for a purely fictional artist, including discussion boards which were suitably seeded. The resulting discussions were then used to shape the final film, and a lot of the dialog from the discussion boards actually appears in the film (the teenagers in the film, of course, meet and interact on internet fan sites).

      The resulting film, if you ever get the chance, is well worth seeing. It's called "All About Lily Chou Chou", and is a very perceptive study of youth not only in Japan, but the world over. Note, also, that a track from the Kill Bill Vol. 1 soundtrack is credited to the entirely fictional artist "Lily Chou Chou" who was created solely for the film (the track is from the soundtrack to "All About Lily Chou Chou").

      Jedidiah.

  22. Know your roots by chiph · · Score: 4, Informative

    That's just not any alien head, it's the alien head from another classic sci-fi series from the 1960's you may have heard of -- Star Trek.

    Specifically, it's from the The Corbomite Maneuver episode.

    Chip H.

  23. Legally a BAD move! by Tsu+Dho+Nimh · · Score: 4, Informative
    "may have been intentionally leaked onto file-sharing networks"

    Great, if true, because they can't prosecute anyone for doing what they themselves did. It's "equitable estoppel" ... A type of estoppel that bars a person from adopting a position in court that contradicts his or her past statements or actions when that contradictory stance would be unfair to another person who relied on the original position. For example, if a landlord agrees to allow a tenant to pay the rent ten days late for six months, it would be unfair to allow the landlord to bring a court action in the fourth month to evict the tenant for being a week late with the rent. The landlord would be estopped from asserting his right to evict the tenant for late payment of rent. Also known as estoppel in pais.

  24. Torrent link by AndroidCat · · Score: 3, Informative
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