TiVo Starts Testing "Pop-up" Ads
mkraft writes "ZDNet is reporting that TiVo has started a testing a new pop-up style ad on a random and limited number of subscriber's TiVo as of this weekend. The ads are designed to be displayed on screen when the user fast forwards through specially tagged commercials. Clicking the thumbsup or select button on the TiVo remote will take the user to a menu containing more information about the advertisement (text and/or video).
Unfortunately according to reports on the TiVo Community forums the ads are also showing up during actual programs as well."
Oh dear Jesus, please teach people to use the damn apostrophe correctly. "random and limited number of subscriber's TiVo as of this weekend" When you pluralize "subscriber" there is no need for an apostrophe. In fact, it's wrong. Stop it!