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Google Buys Urchin Web Analytics

Posted by Zonk on from the another-feather-in-their-cap dept.

sho222 writes "Business Week, BMP Today, and others are reporting that Google agreed late Monday to aqcuire Urchin Software Corporation. Urchin boasts that their web analytics and marketing intelligence software is used by millions of sites worldwide and 20% of Fortune 500 companies. Google's VP of Product Management explains that, "This technology will be a valuable addition to Google's suite of advertising and publishing products." The deal is set to close in late April."

8 of 112 comments (clear)

  1. Urchin Rocks by filmmaker · · Score: 3, Funny

    I've been singing the high praises of Urchin 6 (this is the promo piece) since I first saw it. Urchin 5 in and of itself is pretty addictive. The ROI tracking stuff and some of the other analyses that 6 provides will do wonders in terms of consolidating report generation and I suppose now AdSense and AdWords and things like that will be part of the package as well.

    I for one, welcome our web analytics search data ROI overlords.

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    I Want To Believe
  2. Re:This is pretty exciting. by AKAImBatman · · Score: 4, Funny

    In addition to being the penultimate search engine

    What is the ultimate search engine?

    (If I get a Hitchhicker's Guide answer, I'm going to strangle someone.) ;-)

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    Javascript + Nintendo DSi = DSiCade
  3. Marketing Analysis Bot says: by Rac3r5 · · Score: 4, Funny

    I know what you bought last summer. :p

  4. A better branding fit by Anonymous Coward · · Score: 0, Funny

    As long as Google is acquiring like mad, maybe they should buy out listerine and rename it:

    Guuuuuurgle.

  5. Re:This is pretty exciting. by Anonymous Coward · · Score: 1, Funny

    You do know that your troll won't get saved in the Slashdot archives, nor will it show up by default to an unregistered user, right? Which means that Google will never see it, which means that the SpamBots won't see it either. YOU FAIL IT!!~!@!OIIII!!!!!

  6. another takeover by Phy6 · · Score: 3, Funny

    Your uniqueness will be added to our own.

  7. Re:Not all that significant by geoffspear · · Score: 4, Funny
    Damn... you mean all those MSN Bot hits on my site don't mean I'm about to get bought out by Microsoft for millions of dollars?

    Excuse me, I'm got a Ferrari to return.

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    Don't blame me; I'm never given mod points.
  8. Re:This is pretty exciting. by morten+poulsen · · Score: 2, Funny

    Earth?