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Google Buys Urchin Web Analytics

Posted by Zonk on from the another-feather-in-their-cap dept.

sho222 writes "Business Week, BMP Today, and others are reporting that Google agreed late Monday to aqcuire Urchin Software Corporation. Urchin boasts that their web analytics and marketing intelligence software is used by millions of sites worldwide and 20% of Fortune 500 companies. Google's VP of Product Management explains that, "This technology will be a valuable addition to Google's suite of advertising and publishing products." The deal is set to close in late April."

1 of 112 comments (clear)

  1. Slashdot. by SmokeHalo · · Score: 0, Offtopic

    Google for nerds. Google that matters.

    --
    I'm not good in groups. It's difficult to work in a group when you're omnipotent. - Q