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Google Buys Urchin Web Analytics

Posted by Zonk on from the another-feather-in-their-cap dept.

sho222 writes "Business Week, BMP Today, and others are reporting that Google agreed late Monday to aqcuire Urchin Software Corporation. Urchin boasts that their web analytics and marketing intelligence software is used by millions of sites worldwide and 20% of Fortune 500 companies. Google's VP of Product Management explains that, "This technology will be a valuable addition to Google's suite of advertising and publishing products." The deal is set to close in late April."

2 of 112 comments (clear)

  1. This is pretty exciting. by Sheetrock · · Score: 5, Insightful
    In addition to being the penultimate search engine, Google is becoming quite feature-rich as well. It's pretty interesting to realize the subtle way in which they've risen to the top by simply providing what people want -- no more, no less -- in this age when we are saturated with online advertising on every other Internet site.

    So cheers to Google.

    --

    Try not. Do or do not, there is no try.
    -- Dr. Spock, stardate 2822-3.




  2. Politics makes strange bedfellows... by tquinlan · · Score: 4, Insightful

    ...but capitalism makes excellent ones.

    This is an excellent match. It makes perfect sense that a web advertising company would buy a web analytics company, and I can't wait to see the results show up in AdSense.

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