Google Buys Urchin Web Analytics

sho222 writes "Business Week, BMP Today, and others are reporting that Google agreed late Monday to aqcuire Urchin Software Corporation. Urchin boasts that their web analytics and marketing intelligence software is used by millions of sites worldwide and 20% of Fortune 500 companies. Google's VP of Product Management explains that, "This technology will be a valuable addition to Google's suite of advertising and publishing products." The deal is set to close in late April."

Comments

This is pretty exciting.

[Sheetrock]

In addition to being the penultimate search engine, Google is becoming quite feature-rich as well. It's pretty interesting to realize the subtle way in which they've risen to the top by simply providing what people want -- no more, no less -- in this age when we are saturated with online advertising on every other Internet site.

So cheers to Google.

Re:This is pretty exciting.

[AKAImBatman]

In addition to being the penultimate search engine

What is the ultimate search engine?

(If I get a Hitchhicker's Guide answer, I'm going to strangle someone.) ;-)

Re:This is pretty exciting.

[lucabrasi999]

In addition to being the penultimate search engine

Google is the next to last search engine?

Politics makes strange bedfellows...

[tquinlan]

...but capitalism makes excellent ones.

This is an excellent match. It makes perfect sense that a web advertising company would buy a web analytics company, and I can't wait to see the results show up in AdSense.

Marketing Analysis Bot says:

[Rac3r5]

I know what you bought last summer. :p

Very smart move

[Ars-Fartsica]

You can deride it as "big brother" etc by the fact is, hyper-tracking of web activity is going to be very very big business.

Of course there is only so much you can pull out of data, and many firms will get caught up in "analysis paralysis" and over-reliance on back-looking stats instead of risk taking on new ideas, but that realization will only come after billions have been spent chasing the dream of apparently being able to mind-read consumers.

This is the best web acquisition this year.

Re:i hope

[mboos]

I was actually taken back by how much Google employees will stand by the principle of meeting end-user needs.

At a information session for Google at our university, they showed us how they could make graphs of frequency statistics for certain search words. Sort of the stuff you'd find in the Google Zeitgeist but as a graph for a particular word over time. For example, they showed a graph for a search on 'Summer Olympics' which spiked during the most recent Winter Olympics.

I asked them if Google had ever considered selling some of these statistics to businesses trying to analyze trends, just in bulk numbers (no privacy violations etc). I would figure it would be easy for them to implement, and another source of revenue. The presenters (who were actual engineers for Google, not just some PR folks) frowned upon that idea because they claimed that "it would not directly benefit end users." I asked how it could harm the user, but they insisted that if the user were not to benefit from it, they were not going to consider doing it.

Re:Will they do something about the bloat?

[gb506]

My mileage does indeed vary. I bought Urchin 5.x.x last week after doing a competitive analysis of the top contenders in the web analytics market. Urchin beat them all hands down in ver. 5 form, and version 6, which is in operation now as an on-demand service, will be out in software form in the next couple of months. The page overlay functions and goal tracking in 6 are the bee's knees and I cannot wait to use it.

And you talk about bloat? WebTrends 7 is a 245MB download. The entire Urchin install directory (for OSX) is 15MB decompressed. Hardly bloatware.

Re:Not all that significant

[geoffspear]

Damn... you mean all those MSN Bot hits on my site don't mean I'm about to get bought out by Microsoft for millions of dollars?

Excuse me, I'm got a Ferrari to return.

We are not Google's customers, we are product.

[refactored]

Never forget, we are not Google's customers.

We are their product.

We buy nothing from Google, the advertizers pay Google, not us.

We are merely eyeballs to sell.