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Google Buys Urchin Web Analytics

Posted by Zonk on from the another-feather-in-their-cap dept.

sho222 writes "Business Week, BMP Today, and others are reporting that Google agreed late Monday to aqcuire Urchin Software Corporation. Urchin boasts that their web analytics and marketing intelligence software is used by millions of sites worldwide and 20% of Fortune 500 companies. Google's VP of Product Management explains that, "This technology will be a valuable addition to Google's suite of advertising and publishing products." The deal is set to close in late April."

6 of 112 comments (clear)

  1. Googledot presents googleplex of Google stories by Anonymous Coward · · Score: -1, Troll

    News for nerds!!

  2. Enter the crackpots... by joey_knisch · · Score: -1, Troll

    Here come 100 more theories on how Google is taking over the universe.

    (puts on titanium hat)

  3. IF you say so by Anonymous Coward · · Score: -1, Troll

    If google's VP says that way then how can slashdot disagree.

  4. Re:This is pretty exciting. by Anonymous Coward · · Score: -1, Troll

    Unless 5 pages counts, then you're right.

    It sucked. And so do you.

    jbanes@gmail.com

  5. GOOGLE IS A STRANGE ANOMALY by Anonymous Coward · · Score: 0, Troll

    Most people hate well run, successful companies. Examples are Walmart, Microsoft etc. Google for some reason is well liked by most people. It must be because it's free. Anyone have any ideas?

  6. so much for private web analysis by v3xt0r · · Score: -1, Troll

    I can just see it now... a backdoor call-home script embeded in urchin to send logs to google, for 'marketing research only'.

    google is not my friend, sorry!

    --
    the only permanence in existence, is the impermanence of existence.