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Spam Kings

Michael Gracie writes "Spamroll is a recently launched blog and information resource on spam, phishing, and other internet security issues, the purpose of which is to bridge the gap between information and discussion among technical professionals, and that targeted for end users. As part of the research for Spamroll, I picked up Spam Kings - The Real Story Behind the High-Rolling Hucksters Pushing Porn, Pills, and @*#?% Enlargements, written by Brian McWilliams and recently released by O'Reilly. , With Spam Kings, Mr. McWilliams has put together a book suitable for shelving next to The DaVinci Code and the Bat Book (Sendmail 2nd edition, by Brian Costales and Eric Allman). It is a compellingly detailed account of the burgeoning of spam, spammers, their foes, and the intricate community that intertwines them." Read on for Gracie's review. Spam Kings - The Real Story Behind the High-Rolling Hucksters Pushing Porn, Pills, and @*#?% Enlargements author Brian McWilliams pages 333 publisher O'Reilly rating 9 reviewer Michael Gracie ISBN 0596007329 summary Excellent spam history and reference.

Spam Kings is a pseudo-chronology of the exploits of the biggest spammers of the late nineties and new millennium, following their trail right down to the lunch menu, with the underworld's anti-spam fighters of the day taking the order. The book details the comings and goings of the likes of Sanford Wallace, an early spam king who claimed constitutional authority to send UCE, up to the present-day powerhouses such as Ron Scelson and Scott Richter, whose wealth and influence keeps the heat off of them. [Though Richter's finally gotten some heat where it counts -Ed.] In between, it runs across characters such as Jason Vale, Thomas Cowles, and Rodona Garst, who have all seen some serious time in court and/or jail for their actions, and some, like Brad Bournival, who tangled with the monster called AOL and is still awaiting his fate, and Karen Hoffman, a one time spam hunter who has turned to "the dark side."

But the real (and underlying) story is about two individuals, Susan Gunn, of NANAE fame, and David Hawke, a former neo-Nazi and notorious spammer who continues to elude the massive AOL lawsuit judgments against him.

The antagonists' and protagonists' paths cross often, but they never seem to directly butt heads. What makes the saga so interesting is that their actions affect each other's lives in profound ways, exemplifying the intensely close-knit nature of the spammer and anti-spam communities that surround them, and sometimes, their disloyalties. Furthermore, the lines between spammer and "anti" sometimes blur beyond natural reason, reflecting the deep knowledge of systems and processes each side attains during their trials and tribulations, and the monetary value of that knowledge in the open (if sometimes seedy) market.

What I found most appealing during the read was the relevancy of events that take place throughout, and the meticulous references to the news of the day. I found myself wondering where I was, how much spam I was getting, and whether I could remember receiving any scurrilous product pitches from the characters within. I am now checking old email archives, just for posterity.

The book ends with an epilogue that outlines what is happening in the spam world, right this very moment. CAN-SPAM doesn't seem to be working, other countries have instituted new laws that are, and people of all shapes and sizes may be complicit in the ongoing problem. The epilogue winds up with a "where are they now" for most of the major characters. Many are retired and/or have moved on to new (but not necessarily unrelated) professions, some are still drowning in legal judgments, while some are...educating your children! But you can be sure others have stepped in to take their places; just check your junk mail folder.

The book also contains an excellent glossary of technical and business terms used throughout. If you are a sys admin who saw the term chickenboner or mainsleaze on a help forum, and are embarrassed to ask what that means, then your bases are covered in this book. If you are a regular everyday email user, and are curious what these "blacklists" and "whitelists" are and what they mean to you, the glossary will again prove very useful during and after your read. The work also contains a deep notes section, which I found extremely helpful -- McWilliams conducted in-depth interviews with many of the characters (and they are characters). And let's not forget the center illustration section, complete with numerous photos of the biggest spammers of all time, at work and at play, as well as some gratuitous mug shots (which I am sure is all you really want to see if you despise spam as much as I do).

I knocked this puppy off in two quiet evenings. While the type is appropriately sized and spaced, and the material not overly technical, what drove me was the fact that the work was a bit of a "page turner" -- I had a hard time putting in down.

In my opinion, Spam Kings is a publication for both the technology/history buff, as well as the everyday email user still wondering where the heck all those Viagra ads in their inboxes really comes from.

Spamroll is the latest creation of Michael Gracie, who thinks spam and phishing represent some of the greatest threats to ecommerce and online world in general. You can purchase Spam Kings - The Real Story Behind the High-Rolling Hucksters Pushing Porn, Pills, and @*#?% Enlargements from bn.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.

36 of 127 comments (clear)

  1. Punishment by downward+dog · · Score: 4, Funny

    Anyone else think the best solution to spam is to bring back the stocks?

    No really, I'm serious.

    1. Re:Punishment by stinerman · · Score: 2, Informative

      In all seriousness, that would be considered cruel and/or unusual punishment by the Supreme Court.

      But, of course, it would be fun to see.

    2. Re:Punishment by downward+dog · · Score: 2, Insightful

      In all seriousness, that would be considered cruel and/or unusual punishment by the Supreme Court.

      You're right, of course, but sometimes I wonder why some punishments are considered cruel and unusual. Why is corporeal punishment cruel, but solitary confinement and the death penalty are not?

    3. Re:Punishment by fossa · · Score: 2, Interesting

      Oh come on, I receive about 50 spam emails per day (which makes me lucky). It wouldn't take long for it to become "usual".

  2. Shelving suggestions... by Anonymous Coward · · Score: 5, Funny

    With Spam Kings, Mr. McWilliams has put together a book suitable for shelving next to The DaVinci Code

    So that would be the recycling bin?

  3. Does O'Reilly consider "penis" a profanity? by g0at · · Score: 4, Funny

    or is it supposed to be read as "Spam Kings - The Real Story Behind the High-Rolling Hucksters Pushing Porn, Pills, and Fucking Bullshit Enlargements"?

    Weird title nonetheless.

    -b

    1. Re:Does O'Reilly consider "penis" a profanity? by SquadBoy · · Score: 4, Insightful

      Try getting a book with penis in the title a prime spot in Borders. Yes it is sad that this is the case but you can't really blame them for simply playing the game.

      --

      Cypherpunks: Civil Liberty Through Complex Mathematics. Those who live by the sword die by the arrow.
  4. Hello, where's the penis? by weharc · · Score: 2, Funny

    I can't believe that they have to replace the word penis in the sub-title with "@*#?%". That's political correctness gone overboard.

  5. 2nd edition? by Mike+Markley · · Score: 3, Funny

    Real geeks know we're already up to the 3rd edition of the Bat Book... ;)

    1. Re:2nd edition? by zaphod123 · · Score: 2, Insightful

      Real geeks have moved on to Postfix or qmail....

      --
      :q!
  6. the typical stereotype by Sv-Manowar · · Score: 3, Insightful

    They are playing on the stereotype that all spammers live extremely well off their activities, although this may have been true up until recently, and there are still people making huge amounts of money from it - the reason phising and stuff is becoming more common is because the profits from spam are becoming lower

    You can't just pick up a mailing software, buy a list and sit back and watch the money roll in anymore, so the new kids wanting to be millionaires have to result to more devious tactics

    Let's hope this book realises that. Either way it should be a great read on the huge industry that is/was spamming.

  7. Da Vinci Code by Anonymous Coward · · Score: 3, Funny

    With Spam Kings, Mr. McWilliams has put together a book suitable for shelving next to The DaVinci Code and the Bat Book

    It's pretty impressive when even the poster manages to be OT.

  8. I'm in the book by SSpade · · Score: 5, Informative

    I'm only mentioned once, but it got your attention... Much more importantly I know a lot of people who are mentioned in the book, what they said to Mr McWilliams, and I know a lot of the reality behind the story it pretends to tell.

    Spam Kings is bad fiction, created by a hack reporter. It bears no resemblance to reality, and contradicts statements that were made by those who were interviewed by Brian McWilliams.

    It's something that should really be serialised by the Sunday Sport or the Weekly World News.

    That a publisher like O'Reilly published it is very sad.

    I'd never heard of spamroll before, which in itself says a lot about it given the business I'm in, but this positive review of a book that's widely accepted to be badly written fiction says a lot about its credibility.

    1. Re:I'm in the book by artifex2004 · · Score: 3, Funny
      Spam Kings is bad fiction


      Ah! I was wondering why the submitter deemed it in the same class as [u]The DaVinci Code[/u].

      (Slashdot won't accept underline markups?)
    2. Re:I'm in the book by Eggplant62 · · Score: 2, Insightful

      Agreed. I watched the story in Spam Kings unfold, having started reading NANAE regularly a month or two after Shiksaa joined in. Most of the material in the book is derived from NANAE postings from fall of '99 up to early '04. Read the book, then google for some of the subject material. You'll find it on NANAE. It's not all fiction, but don't give much credence to the glamourization of Shiksaa and Hawke. Let's call this a badly spun and/or embellished reference.

  9. Next to The DaVinci Code ? by CommieOverlord · · Score: 4, Funny

    You're talking about the shelf I keep in my closet to hide all the books I'm embarrassed to have bought?

  10. Read It While You can by Embedded+Geek · · Score: 2, Funny
    suitable for shelving next to The DaVinci Code

    So, if this thing is a huge success and still in print two years from now, the Vatican will ask us to stop reading it, right?

    --

    "Prepare for the worst - hope for the best."

  11. Spam with trigger words in the pictures by kuriharu · · Score: 3, Interesting
    I get Spams now that have about 2-3 paragraphs of text that are mostly plagurized poetry, then all of the words that trigger spam filters are in the grpahics included in the HTML email. It's a smart tactic (albeit annoying). It really throws off the spam filters. Does anyone else get a lot of these? Anyway to filter them out?

    They change the bogus names and email addresses, of course, but the ads clearly are coming from the same source.

    1. Re:Spam with trigger words in the pictures by chmilar · · Score: 2, Informative

      To begin, disable HTML email!

      E-mail should be plain old text.

      --
      Reading Slashdot is ruining my spelling and grammar.
    2. Re:Spam with trigger words in the pictures by v1 · · Score: 2, Interesting

      how many people do you know that send you html email?

      my rules are set to roundfile anything with html in it that's not from a known source. (some of my online billpayments send html confirmation emails that I want to see)

      --
      I work for the Department of Redundancy Department.
    3. Re:Spam with trigger words in the pictures by daviddennis · · Score: 2, Insightful

      If you correspond with Windows/Outlook users who aren't geeks, I'd say the odds are almost 100% that you'll get HTML email from them.

      In fact, I even send it myself. As a Mac user, it comes out in pretty fonts, and I actually like things that way.

      What might work is to round file HTML email with images since most people aren't going to send that to strangers. Unless, of course, you've placed a personal ad asking for a picture.

      Then you might wind up throwing away all your responses and wondering why nobody loves you!

      D

    4. Re:Spam with trigger words in the pictures by robogun · · Score: 2, Informative

      What you have to do is run a program that looks at spam a little deeper than just scanning for banned words.
      Windows - run SpamPal
      Linux - run SpamAssassin
      Neither of these cost anything.

      They filter on regular expressions. This gets not only the keyword but all of the misspellings. It also looks for characteristics of spam, including excessive remark tags, presence of Base64 encoding, lack of a plain text section, etc.
      You can also set it up to look for banned spammed-URLS in the body or in the encoded section. Spam Pal renames by default the extensions of attachments that attack Windows systems.
      You can also set up Bayesian filtering. You can ban by country. If you really insist on never ever seeing another spam (at the cost of a few legit emails), run the blackhole filters. You can pick your blackholes.
      There are other options too, don't waste your time constantly fiddling with keyword filters and banning individual email addresses.

  12. "Spam Kings" is Crap by Caveman+Og · · Score: 5, Interesting

    I'm sorry, but many of my friends, colleagues, associates, and fellow anti-spammers (as the case may be) who were "profiled" by Brian McWilliams for his book, were dealt a raw deal by this putative "reporter".

    The resulting book does not only not tell the full story, but engages in several rounds of make-believe, inventing situations and supposing events and circumstances which could not have been known by the author.

    His focus on Susan Gunn after she explicitly asked NOT to be included in his book has done naught but damage to her.

    The reader will not know this, however, and think that they are getting a front-row seat on what's really going on out there. McWilliams has done a massive disservice in this.

    Far from telling a true story, this book contains much that is fabricated from the whole cloth.

    I should note that while he was writing this book, I had several contacts with Mr. McWilliams. I am thankful that he chose not to include me in it, but rather disgusted at what he managed distort of what others told him.

    1. Re:"Spam Kings" is Crap by Caveman+Og · · Score: 2, Informative

      You would imagine correctly. Nor am I willing to discuss details of private conversations.

  13. Good? by sparkz · · Score: 4, Funny
    With Spam Kings, Mr. McWilliams has put together a book suitable for shelving next to The DaVinci Code and the Bat Book (Sendmail 2nd edition

    The context implies that this is a Good Place For a Book To Be.
    That strikes me as odd though - I recycled both: "DaVinci Code" for being a bunch of unfounded hokum, and Sendmail (the software, and therefore the book) for being too obfuscated for our simple few-dozen-domains setup (switched to Exim a few years ago, haven't looked back)

    Maybe the implication is that I should do with Spam Kings what I do with spam... trash it (er, I mean, read it thoroughly and believe every word???)

    --
    Author, Shell Scripting : Expert Re
    1. Re:Good? by stev_mccrev · · Score: 2, Funny

      "DaVinci Code" for being a bunch of unfounded hokum

      Totally. All these books I keep buying from the fiction section always turn out to be completely made up!

  14. Cool by pHatidic · · Score: 4, Funny

    I just bought this book after receiving a series of fascinating emails telling me about it.

  15. Susan Gunn by BMcWilliams · · Score: 4, Informative

    Susan Gunn may be feigning unhappiness with Spam Kings in anti-spammer forums. But in a recent conversation with me, she asked whether she could buy a large quantity of books at a discount, so she could give them away to friends. (This is on top of the three copies I've already sent her gratis.) That doesn't seem like the behavior of someone who thinks she's been "damaged" by a book. Unless, of course, she wants the copies to distribute to her team of 15 attorneys. ;-)

  16. Be specific by BMcWilliams · · Score: 5, Interesting

    Steve, care to produce some specifics about where Spam Kings departs from the historical record? The book is carefully documented/footnoted and is based entirely on fact (court documents, spam samples, chat logs, newsgroup postings, website archives, interviews, etc.). If you really care about getting this bit of Internet history right, you'll submit something to O'Reilly's errata page. Otherwise, your posting just sounds like sour grapes.

    1. Re:Be specific by Anonymous Coward · · Score: 3, Interesting

      You want some factual errors. OK.

      Afterburner did have a signature line claiming he handled spam complaints for Erols.

      AOL didn't use the RBL to filter mail.

      Sam Al of BulkISP didn't call Kelly a bitch, he called another MAPS staffer who was not involved with the RBL, a bitch.

      Sanford Wallace stopped spamming in late '97, long before he started discussions with Jim Nitchals about "going straight" in '98.

      Those are errors that even the laziest intern can disprove in a few minutes. I'm sure they're not the only ones, but I'm not going to do your research for you.

  17. Re:BTW.... by Vombatus · · Score: 2, Funny

    Hmmmm, I heard about it in an email I received recently

    --
    This sig is intentionally blank
  18. Re:for a moment I thought it said by AndroidCat · · Score: 2, Funny
    phisting

    That's when someone emails pretending to be your bank, asks for your account info, and offers sexual services.

    --
    One line blog. I hear that they're called Twitters now.
  19. SamSpade deserves its credibility by Spamroll · · Score: 2, Interesting

    Steve,

    There is no doubt you, your site and your work deserve lot of credibility in "the business." What I am trying to do with Spamroll is not upend anyone's credibility, but instead try to enhance it by letting the general population know that you actually exist.

    Whether or not Brian's book appeals to the technical set, it will get good shelf space. That means an everyday email user may get curious and pick it up. And that means they will realize a fight IS going on, and quit complaining to their sys admin or ISP everytime they get spammed. They become more aware, and learn to deal with the problem in the interim, as well as avoid the "user errors" that exacerbate the problem in the first place.

    That makes yours and your colleague's job easier, and that should be a good thing, eh?

    Also, note in the introduction that Spamroll is classified as "new", hence there is no reason to believe you would or should have heard of it. If you have some suggestions on how I can spread the word in a more effective (or more credible, which ever you prefer) manner, please let me know. I have provided a link to your sites tools section (long ago), but would be overjoyed to get your additional input.

    Regards,

    Michael

    1. Re:SamSpade deserves its credibility by SSpade · · Score: 2, Insightful

      There's nothing wrong with yet another blog about spam issues at all. At a brief look yours looks as good as most, better than some.

      Reviewing a book that is simply not an accurate history of events and not commenting on that leaves the impression that you're not aware of the reality of what actually happened during the period the book attempts to document, and that you didn't notice from some of the obvious writing techniques used in the book that it's, at best, a fictionalised account. (Not that there's anything intrinsically wrong with a fictional account based in a real universe and mentioning some real character either, as long as it's not mistaken for an accurate description of history.)

      None of which is a particularly big deal, but if you post a glowing review of a badly written book to the front page of slashdot, expect to get called on it.

  20. I'll only buy it by WormholeFiend · · Score: 3, Funny

    if it includes a DVDROM full of the latest spamming software and a bunch of emailing addresses to get me started in the biz.

  21. Interesting tidbit about Sanford Wallace.... by gm0e · · Score: 4, Funny

    This guy started a dance club in rural New Hampshire after he "oficially" got out of the spam business. The funny thing is that every month or so he mass emails all of the University of New Hampshire students advertising his scummy club by pretending to be a girl talking about the place. At one point I sent him a snide reply "Why don't you just go back to spamming professionally?" I can't find his response but it was something to the effect that he has more fun doing it unprofessionally.