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Google Founders Cut Salaries to $1

GeneralCern writes "MSNBC Reports that Google founders Larry Page and Sergey Brin, and CEO Eric Schmidt all slashed their salaries to $1 last year. Since you do not have to pay FICA, Medicare, or income taxes on the capital gains associated with stock sales, they stand to substantially decrease their tax burden. Is this a breach of the company's "do no evil" mission statement, or just an example of people who love their jobs so much they don't need to be paid to go to work?" Update: 04/09 13:11 GMT by H :And don't trust the above tax lines; it all depends on how sales are done; moreover when you are worth X amount with stock, I suspect the "tax burden" of what is, relatively speaking, a salary that's small compared to networth isn't a substantial impact. Sorry folks; poor story.

29 of 652 comments (clear)

  1. Minimum wage? by bcmm · · Score: 5, Interesting

    Does the US have a minumum wage?

    Can you get done for underpaying yourself, or does the wronged party have to complain to start legal action?

    --
    # cat /dev/mem | strings | grep -i llama
    Damn, my RAM is full of llamas.
    1. Re:Minimum wage? by BobTheLawyer · · Score: 4, Interesting

      In the UK, for example, it's illegal for a company to pay its employees below the minimum wage, even if the employees are also the directors and owners of the company.

      Bit bizarre, really.

    2. Re:Minimum wage? by NeedleSurfer · · Score: 2, Interesting

      Not bizarre at all, if every company owner would pay itself below minimum wage the richest people wouldn't pay taxes.

      ...wait they don't anyway...

      Minimum wage wasn't brought forth to help people or take care of the people left back by our society. Minimum wage is the prime example of "using the left to promote the right", now that everyone (but the homeless), even the poorest, have a salary you can take income taxe off a lot more people, and remove that burden from the richest, the one you see as the shaper of your society, by creating tax shelters. If minimum wage truly was about preventing poverty it would actually be much higher cause no one can live 40hrs a week paid at around 8$, life cost too much for that but the amount of money that goes to the income tax gets interesting.

    3. Re:Minimum wage? by aslate · · Score: 2, Interesting

      What good would raising the minimum wage to a higher level do? You'll just cause inflation and the new minimum wage will be worth the same as the old one.

      Raise wages, people spend more, prices rise, wages rise...

      The wage-price spiral, enjoy your newfound economic disaster. Alternatively, you raise it and instead of helping all those "poor" people, you'll just make them unemployed because companies can't afford them.

      The minimum wage is to stop the exploitation of workers, not to ensure that they live a lovely life. If it's too high, the economy will suffer.

    4. Re:Minimum wage? by Xoro · · Score: 2, Interesting

      What good would raising the minimum wage to a higher level do? You'll just cause inflation and the new minimum wage will be worth the same as the old one.

      Two things wrong with that old saw -- first, it is never adequately explained why an extra dollar paid as wages to employee causes inflation, while that same dollar paid as dividends to a shareholder does not. The hidden assumption is that the poor worker's higher propensity to consume will drive demand for goods above production capacity, causing scarcity and inflation. But point two shows this is obviously not so:

      The notion of the wage-price spiral was formed in the days of limited production capacity. But now China has demonstrated an ability to increase manufacturing capacity at will. Where will the upward pressure come from if we can just recruit another 100 million Chinese to make even more cheap toasters? Industrial capacity is far more flexible than it used to be, and the old wage-price spiral metaphor doesn't take that into account.

      Obviously it is possible to make the minimum wage so high that it is impossible to hire anyone (just choose a high enough number). But until China and India show signs of running out of surplus labor, there's no reason to worry about increased wages giving rise to inflation.

      --
      Kill, Tux, kill!
    5. Re:Minimum wage? by spj524 · · Score: 2, Interesting
      Two things wrong with that old saw -- first, it is never adequately explained why an extra dollar paid as wages to employee causes inflation, while that same dollar paid as dividends to a shareholder does not.

      So if the cost of making my product goes up I shouldn't raise the price? When I raise the price customers have to pay more. Simple.

      If you raise the minimum wage in effect you end up raising all wages. If you are raising all wages you end up raising all product/service's production cost. It just makes the ignorant think they are getting paid more - and a really easy way to buy votes! :)

      (Shareholders and employees are apples and oranges. One owns part of a company and (in some cases) can receive parts of the profit in return for their investment and the other works for said company. Again apples and oranges.)

    6. Re:Minimum wage? by drinkypoo · · Score: 2, Interesting
      So how do you propose to allow people to support themselves? Allowing a person to work a job which cannot possibly support them is equivalent to slavery. The cost of living has been going up all over the country. The price of food has gone up significantly; In my area eggs have gone up about 25%, milk about that as well, cheese by about 30% or more... and this over just a couple of years. One imagines that peanut butter sales have skyrocketed. If the minimum wage doesn't increase, then a lot of people who are stuck making it will just end up homeless and in amazing amounts of debt. This is not particularly good for the country.

      Do you have an alternate solution to raising the minimum wage?

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    7. Re:Minimum wage? by Trepalium · · Score: 3, Interesting

      Umm. I charted out those numbers and did find a fair level of correlation. 1945 increased the minimum wage, and 1946 through 1948 saw a fair bit of inflation. 1950 saw minimum wage increase by 87%, and the following year, there was 8% inflation. 1974 saw an increase on both minimum wage and inflation. On the other hand, the 1990/1991 and 1996,1997 minimum wage increases didn't have any noticable correlation with inflation. Now, this is no where near the amount of required data to prove that one causes the other. However, minimum wage is increasing at a higher rate than inflation, which I would assume means that even if minimum wage affects inflation, it's not the sole factor, and perhaps not even a primary factor.

      --
      I used up all my sick days, so I'm calling in dead.
    8. Re:Minimum wage? by Foamy · · Score: 2, Interesting

      Thank you.

      I was going to ask the parent (of your post) for some data other than Republican/Libertarian talking points, but you did it for him.

      Perhaps he'll ponder that gasoline will probably hit $5.15 a gallon long before the minumum wage will go any higher. I would venture a guess that total inflation during this time period in the future will be relatively low, but still at a rate higher than we're seeing today. However, the rate of inflation for those poor saps making $5.15 an hour will be relatively higher because everyday when the drive to work, they'll work from 8-9AM to pay for driving to work, then they'll work from 9-10AM to pay for their gallon to drive home. So joe executive making $200/hr won't notice that he's paying 2.50 a gallon more for gas--even if it is a Hummer--but Minumum Wage Joe will feel it hard. He's got six hours more work to do, or about $36 to make all his ends meet. Living the high life if I must say so myself.

      Factor in the fact that they are poor, so they live in zip codes that aren't desireable and you'll one will note that insurance for said beater car that is worth $500.00 costs them 1500.00 per year for liability only, while Joe Executive pays the same for full coverage on his Hummer because he live in a 'good' zip code. If my math is correct, then Joe Minumum wage has to work another hour per day, just to pay for his car insurance. Woot. Now he's down to $31/day for food, rent, health insurance, clothes, etc.

      So, Joe Minimun Wage decides to go get a loan to buy a newer Honda Civic that gets 40MPG to replace his 68 Plymouth with 286,000 miles. Unfortunately for him, the bank won't give him a loan because he has no assets and lives in one of those 'bad' zip codes. When he does find someone to loan him the money he gets a loan at 18.9% to buy his car to save him some gas money.

      Unfortunately for Joe Minimum Wage, the school he went to was in a 'bad' zip code area where property values are low and because that area doesn't bring in a lot of property taxes. Add to that the fact that his state and government has decided that Joe Q. Executive really needs a tax cut to spur the economy, schools, especially those in 'bad' zip code areas don't get much money. As a result, the school he went to kinda sucked and he didn't learn much math so he doesn't really know the difference between a 5% loan and an 18.9% loan and that he'll be losing gobs of money. Meanwhile in Exective Zip Code area, Joe, gets his new Hummer for, you guessed it, *free*. Why? Because in order to keep inflation down and spur the economy, it was decided that businesses should get to write off all the costs of "work vehicles" in one year and lo and behold, those Hummers are absolutely necessary to drive to the office and make more money selling money to Joe Minimum Wage... you see Joe Executive is a banker, who grew up in a good zip code, went to good schools, got a good education and got a good job.

      But those Republican talking points sound really nice if avarice is your cup-o-tea.

    9. Re:Minimum wage? by Anonymous Coward · · Score: 1, Interesting

      Actually this applies to S.S. tax,
      for example if they were paid $100,000/year then the company pays about $8,000/year and they pay about
      $8,000/year. With $1/year it drops to 8 cents a year so the company saves almost $8,000/year and they save the
      same amount, so they get to keep an extra 8% in pay.

      I work for a parish in Louisiana so I pay into the parochial system (a defined benefit plan) and not into the S.S. ponzi scam, so I'am not sure what the actual % is for S.S.

  2. What is Slashdot now? by BristolCream · · Score: 5, Interesting

    It's neither a breech of "do no evil" nor an example of their love of work... it's a legitimate way of avoiding paying tax which is standard practice for business leaders everywhere.

    Total non-story; yet completely on message for the nonsense that Slashdot has decended into over the past few years. News for nerds? Barely. A barrage of pointless bollocks? Definitely.

    1. Re:What is Slashdot now? by BHearsum · · Score: 1, Interesting

      I thought tax evasion was a crime. I guess that only applies to certain methods of it though. We wouldn't want the high income earners to actually help the rest of society, now would we?

  3. "don't be evil" by presroi · · Score: 2, Interesting

    Well, "don't be evil" does not mean "be stupid" or "be kind to IRS".

    It's actually the other way around:
    This way they are saving taxes which gives them the opportunity to be even more not-evil to all the people.

    Except the IRS, or course.

  4. How stupid are you? Or are you a troll? by BlueHands · · Score: 3, Interesting

    Look,even if I pay 75% tax on 200,000 dollars I STILL MADE MONEY! 25% of X == > 0 if X !=0. They got payed less, how is that anything bad?? Sad that the posts on /. are trolls these days.....

    Does that mean that in soviet Russia Slashdot posts you?

    Oh,for the love of gos and country, kill me.

    --
    I mod everyone down who says "I'll get modded down for this." I hate to disappoint.
  5. Who needs a Salary? by NekoXP · · Score: 2, Interesting


    Seriously why would you need a salary when you have the credit rating associated
    with owning Google?

    Steve Jobs is in the same boat; he worked for the use of a private jet one year,
    he doesn't need a salary - he founded Apple, Pixar and continues to run both.
    I doubt his wallet is dusty dry after The Incredibles or the iPod.

    Neko

  6. eh by DarkHelmet · · Score: 2, Interesting
    The way I see it...

    Since they own close to 2/3 of the company, I'm sure they feel that what they do for the company affects their personal wealth a LOT more than a simple salary does.

    To me, this tells me that they're vesting their livelihood in this company. And why shouldn't they? It seems that google adds new features to their search on a weekly, if not daily basis.
    ------

    Oh yeah, did you see MSN's "billionaire hotornot" slideshow? Don't you, as a reader, feel a little patronized there trying to choose which of the capitalist elite are the best looking? Where's Mr Gates, for that matter?

    --
    /^[A-Z0-9._%+-]+@[A-Z0-9.-]+\.[A-Z]{2,4}$/i
  7. Not so sure. by oozer · · Score: 2, Interesting

    Coincidentally I was just reading this article from Inc. magazine last night.

    http://www.inc.com/magazine/20050401/priority.ht ml

    The IRS prosecuted Menard for paying a large salary and no dividend because that arrangement results in paying less tax. See the article for details.

  8. "Compassionate Democrat" John Edwards did this too by ccmay · · Score: 1, Interesting
    I believe the article poster's premise is that they're becoming ungodly rich because of stock appreciation and that they cut their income to $1 per year to avoid contributing to society in the way that the rest of us do.

    It could be taken that way, I think.

    Certainly that's why that great champion of the "little guy", John Edwards, cut his salary and took his pay in capital gains from stock in a dummy S corporation.

    He was able to cheat those suckers at the US Treasury out of $738,000 in Medicare taxes that otherwise would have been wasted on grannies in nursing homes. Let's hear it for the ethics of the Democratic Party!

    -ccm

    --
    Too much Law; not enough Order.
  9. Re:It's not like they're starving. by Joey7F · · Score: 2, Interesting

    100k a year is not rich...this really depends on region. Try living on 100k in New York City, and tell me how rich you feel. 100k is a comfortable salary, it allows you to do some cool stuff, but rich is probably 200k, with wealthy being a lot more (I usually define wealthy as, how much money does it take to become rich of the interest of your money so in this case let's use the convenient and conservative 1% so 10M - 20M)

    --Joey

  10. Re:Blame The Government by bloggins02 · · Score: 2, Interesting

    Jeez, I feel like I'm the only dirty capitalist left on /.

    ...arise from taxing "unearned" income less than "earned" income.

    Technically, income from real estate rentals, dividends and capital gains in the stock market, and the like aren't "unearned," they are "passive" income and "portfolio" income, respectively. The government calls wage labor (which is what it really is, whether you're salaried or not) "earned" income to distinguish it from the other types, not to imply that said other types of income are somehow made without effort.

    Trust me, it takes continuous hard work, intelligence, research, and dedication to make, maintain, and increase this so called "unearned" income.

    Income from all sources should be taxed the same, to avoid giving people reason to come up with complicated schemes to move their income between categories.

    First of all, you should ALWAYS strive to convert wages into passive and portfolio income. If you know what you're doing, it's much more secure than banking on the fact that you're going to still have your job tomorrow or next week. Second, have you ever considered that tax incentives are put their on purpose, in order to stimulate investment. Not all Tax Incentives for The Rich(TM) are shady or silly, and without them there might be much less motivation to consider investing. Without investors, our economy goes south very quickly.

    I'm not rich, but as a Dirty Capitalist who knows a few rich people I can tell you without hesitation that it is better to be wealthy. The poor and middle class will always work for the wealthy. This doesn't change simply because you're a communist state (for example). Here, replace "poor and middle class" with "ordinary citizens" and "the wealthy" with "the people who run the government." But given the choice, I'd rather be "oppressed" by my wealthy boss than by Stalin.

    In my opinion: if you're going to live in a capitalist country and you're not feeling like overthrowing the government would be a good life decision, why not play the game (and play it to win), instead of complaining about the game.

  11. How are they going to eat ? by anti-NAT · · Score: 2, Interesting

    Because, if they are only getting a salary of $1 p.a., that is the only cash they'll have available to buy food with. I suppose they could eat their Google stock certificates.

    Of course, the stock certificates are probably a bit tasteless, so if they need money to buy food etc., they'll need to sell some of their Google stock. Then the government has a tax go at the gains from those profits made on the stock sales.

    This is the third time I'm making this point in this thread. It surprises me that a lot of Slashdotters don't seem to understand even the fundamentals of what stock are, what a salary is, and why having a very low salary and a lot of stock doesn't magically mean that (a) you have money in your pocket to live off of and (b) that stock isn't money in the bank - you have to sell your stock (which means reduce your ownership of the company) to convert the stock into cash.

    --
    The Internet's nature is peer to peer - 20050301_cs_profs.pdf
  12. Tax Net Assets, not Income, Sales or Capital Gains by Baldrson · · Score: 1, Interesting
    If you must tax, rather than charge insurance premiums (government should merely be the reinsurer of last resort), then tax net assets, not income, sales or capital gains.

    The government should tax net assets, in excess of levels typically protected under personal bankruptcy, at a rate equal to the rate of interest on the national debt, thereby eliminating other forms of taxation. Creator-owned intellectual property should be exempt.

    The levels typically protected by personal bankruptcy can be approximated by the median price of housing an individual added to the median capitalization of a job in the economy. Together, these exemptions add up to between $50,000 and $100,000. Additional but smaller exemptions may be added to represent the lower levels of bankruptcy protection typically extended to children within families.

    The NAT is a self-adjusting system that seeks an equilibrium between government debt levels, current tax rates and private wealth distribution, without attempting to achieve an outright balanced budget or direct intervention in the economy.

  13. The Objectivists are wrong. by Baldrson · · Score: 1, Interesting
    As Lysander Spooner says:
    It is true that the theory of our Constitution is, that all taxes are paid voluntarily; that our government is a mutual insurance company, voluntarily entered into by the people with each other; that that each man makes a free and purely voluntary contract with all others who are parties to the Constitution, to pay so much money for so much protection, the same as he does with any other insurance company; and that he is just as free not to be protected, and not to pay tax, as he is to pay a tax, and be protected.
    But in practice, every person who has ever referred to himself as an "objectivist" has sought first to unburden himself of taxation despite the fact that he receives fundamental protections of his property rights. What he should do rather is seek first to unburden himself of government protection and it will become apparent then to all of ethical character that taxation is theft.

    Better yet, he should support conversion to a single tax on net assets at a rate equal to the national debt (since government debt vehicles are the "welfare safety net" for capital) with an exemption for subsistence assets (since the populus is effectively held on retainer as mercenaries for defense of property rights and should be paid mercenary wages for said retainer) as a clarifying step.

    Alice Rosenbaum merely represents the other side of the coin to communism's central planning. Rosenbaum represents centralized wealth. The coin itself represents centralization and crushing the life out of young families and small business.

  14. Re:"do no evil" from a company that patents algori by Luthair · · Score: 2, Interesting

    The same way you patent anything else, and for the same reasons. If I am some company, like Google, and I pay people money to spend time thinking up algorithms, it's only fair that I get to use them exclusively for a while. I paid for them, after all. Otherwise, there's no motivation outside of the goodness of my heart for me to keep mathematicians on my payroll.
    ...
    Also, what's the real difference between holding a patent on performing a chemical reaction in a particular way to increase yields and holding a patent on an algorithm to make web searches provide better results? Is chemistry somehow less real or less true just because it isn't purely intellectual? It seems to me that chemistry is as "owned in common" as philosophy or mathematics. Are you opposed to patents altogether?

    Really though in both cases, no one outside of companies would have knowledge of the processes being used. The only exception would be if your employees broke NDAs.

  15. The Problem is shareholders by Jonathan · · Score: 2, Interesting

    What is it with you Americans and this dogged obsession with "companies only exist to make money"? [..]

    Money is a means to an end, not the end in and of itself. Companies exist to make cars, build furniture, produce electricity, sell food, provide services, and literally 1000s of other purposes. Making money is part of that process, but it is not the actual objective.


    When companies are privately owned and are run by some visionary like Henry Ford who wanted to mass produce cars, or Wozniak and Jobs who wanted to mass produce computers, yes, companies are about making products. But publicly owned companies really do have only one purpose: to maximize the return to the stockholders.

    Seriously, if the shareholders of Apple decided that the best thing for Apple would be to stop making computers and become an investment bank, that's what would happen. More than a few product making companies have gone that route.

  16. A way of avoiding CEO posturing... by alispguru · · Score: 4, Interesting

    In the CEO biz, your total compensation is the way you get compared to other CEOs. It appears to be a kind of penis-measuring exercise (female CEOs aside) - after all, does a $20M CEO really work twice as hard as a $10M CEO? The usual justification for big CEO pay is "everyone else does it".

    I hope the $1/year salary is their way of saying "we may be a public company, but we aren't going to play those games - we run Google because we want to solve hard problems and make money at it, not so we can wave our paychecks at Yahoo's management and laugh about how small they are."

    --

    To a Lisp hacker, XML is S-expressions in drag.
  17. Re: Tax AVOIDANCE... by Rocco+Bambieze · · Score: 3, Interesting

    Tax AVOIDANCE is lawful and completely honorable.
    Tax EVASION is illegal.

    The payment of taxes is not a moral oblication, and "fair share" is not a legal term. It is used to intimidate and confuse people.

    "The legal right of an individual to decrease or ALTOGETHER AVOID his/her taxes by means which the law permits cannot be doubted" Gregory v. Helvering, 293 U.S. 465

    ----------
    Pollock v. Farmers Loan & Trust Co., 157 US 429 (1895)

    This decision states that it is unconstitutional to impose the income tax on the interest and dividends, on the deposits of U.S citizens, in U.S. banks, because that would be a Direct Tax WITHOUT APPORTIONMENT, which is not authorized, and is, in fact, prohibited by the Constitution.

    Excerpts from the decision:

    "...Ordinarily, all taxes paid primarily by persons who can shift the burden upon someone else, or who are under no legal compulsion to pay them, are considered indirect taxes; but a tax upon property holders in respect of their estates, whether real or personal, or of the income yielded by such estates, and the payment of which cannot be avoided, are direct taxes..."

    and;

    "...Subsequently, in 1869, .... The question arose whether the law which imposes such a tax upon them was constitutional. The opinion of the Attorney General thereon was requested by the Secretary of the Treasury. The Attorney General, in reply, gave an elaborate opinion advising the Secretary of the Treasury that no income tax could be lawfully assessed and collected upon the salaries of those officers who were in office at the time the statute imposing the tax was passed, holding on this subject the views expressed by Chief Justice Taney. His opinion is published in Volume XIII of the Opinioin of the Attorney General, at page 161. I am informed that it has been followed ever since without question by the department supervising or directing the collection of the public revenue..."

    and; ...A tax upon one's whole income is a tax upon the annual receipts from his whole property, and as such falls witin the same class as a tax upon that property, and is a direct tax, in the meaning of the Constitution....

    and; ...We have unanimously held in this case that, so far as this law operates on the receipts from municipal bonds , it cannot be sustained, because it is a tax on the powers of the States, and on their instrumentalities to borrow money, and consequently repugnant to the Constitution. ...it follows that, if the revenue from municipal bonds cannot be taxed because the source cannot be, the same rule applies to revenue from any other source not subject to the tax; and the lack of power to levy any but an apportioned tax on real and personal property equally exists as to the revenue therefrom.
    Admitting that this act taxes the income of property irrespective of its source, still we cannot doubt that such a tax is necessarily a direct tax in the meaning of the Constitution.
    In England, we do not understand that an income tax has ever been regarded as other than a diect tax. In Dowell's History of Taxation and Taxes in England, given, and an income tax is invariably classified as a direct tax..

    and, even in dissent: ...that personal property, contracts, obligations, and the like, have never been regarded by Congress as proper subjects of direct tax. The United States Constitution provides Congress the power to lay and collect taxes directly only as long as it is apportioned with regard to the census or enumeration."

    ----------
    Brushaber v. Union Pacific R.R. Co., 240 US 1 (1916)

    The Brushaber decision determined that since the provisions of Article I of the Constitution were not repealed, they are still in full force and effect. Article I, Section 2, Clause 3, and Article I, Section 9, Clause 4, BOTH specify that Direct taxes MUST BE APPORTIONED (to the state governments for collection). The Court ruled that:

  18. Re:"do no evil" from a company that patents algori by Rick+the+Red · · Score: 4, Interesting

    As your lawyer friend said, tax evasion is illegal. Tax avoidance, however, is not only legal it's encouraged -- hell, even the President wants you to pay as little tax as possible (if you're already rich). That's all these Google folks are doing. Fortunately, the law doesn't care if you're rich, even the poor can avoid taxes if they're careful. Back when I was in school and filed a 1040EZ I was able to cut my tax burden at least a little each year; now, with a house to kick me into itemized deductions, I milk it for all it's worth (e.g., don't throw anything away -- take it to Goodwill and let them throw it away; meanwhile, you claim the donation.

    --
    If all this should have a reason, we would be the last to know.
  19. Less salary = more money for these guys by Anonymous Coward · · Score: 1, Interesting

    I think most of you are totally missing the point of these salary reductions. The Google Triumvirate are smart guys and did the math and realized that they would make more money by giving up their salaries. I'll walk you through the reasoning, since you don't seem to have figured this out:

    Consider the case of Larry or Sergey: each of them owns approximately 13% of Google's stock. Google has a market capitalization of approximately $52 billion, and is estimated to earn approximately $1.1 billion in profits in the 2005 fiscal year, which would give it a Price/Earnings ratio of approximately 47. This means that for every extra $1 of earnings that Google reports, the market capitalization is expected to increase by $47. 13% of $47 is $6.11. Think about it: every dollar that Larry and Sergey don't take in pay is another dollar that Google can report as earnings, making their personal stock wealth increase by $6.11. If you account for the taxes that employers have to pay on wages (like the 6.2% employer FICA contribution) this starts looking even more favorable. And then if you start looking at how long-term capital gains are taxed at a much lower rate than salary, it's even more favorable.

    Do the same math and you'll see the case for Eric Schmidt reducing his pay is not quite as good as for Larry and Segey, because he only owns 5% of the company, but it still is a big win for him.

    This move is obviously not about avoiding taxes. It's about making lots more money. In fact, if these guys could find out some legal way to give Google money that would increase Google's reported earnings, their net worth would increase. If Larry and Sergey were evil they could sell some of their stock in the open market, give half the proceeds to Google to report as earnings, which would make the rest of their stock go up by more than enough to offset the money that they gave to Google. They could keep doing this until their percentage ownership got low enough to make it not profitable any more. By that point they would have raked off billions in profits from this scheme. The downside at that point would include a crash in the price of Google stock due to earnings no longer being inflated, and the subsequent SEC investigation probably would be a bummer for these guys. So even if they were evil they are probably smart enough to not do this. I guess the best they can do is to just cut their salaries to $1. :)