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Hitachi Goes Perpendicular

Posted by Zonk on from the get-perpendicular dept.

Nimrangul writes "Hitachi has recently announced perpendicular recording with their harddrives, allowing for 10 times the data storage on a disk, meaning 20 G microdrives are on their way as soon as 2007. Hitachi is so pleased with this technological development that it has broken into song." This is, without a doubt, the most surreal thing I've seen today. Flash Required.

5 of 319 comments (clear)

  1. Marketing works by nysus · · Score: 4, Insightful

    Hitachi (ah, see, I remembered the brand) has succeeded in getting everyone to believe that they are on the cutting edge of hard drive technology. While that may or may not be true, the key point is that perception is being largely disseminated by a cartoon and not hard data or facts. Interesting.

    --

    ---Technology will liberate us if it doesn't enslave us first.

    1. Re:Marketing works by Maxiosu · · Score: 4, Insightful

      think about it - viral marketing at work.

      we're all going to post this on our blogs/webpages and spam it out in forums/irc to laugh at hitachi... thus promoting their new technology

      I, for one, welcome out new smarter than the average slashdotter overlords

    2. Re:Marketing works by Detritus · · Score: 4, Insightful

      Considering that Hitachi acquired IBM's hard disk drive operation, which is responsible for most of the advances in drive technology over the past 50 years, I think it's fair to consider them leaders in drive technology.

      --
      Mea navis aericumbens anguillis abundat
  2. Re:Oh God! by metlin · · Score: 5, Insightful

    Are you *kidding* me?

    That was cool, catchy, geeky, original and quite imaginative, all at the same time.

    I for one think it was really, really well done.

    Get perpendicular...tra la la!

  3. Re:Perpendicular! by timeOday · · Score: 4, Insightful
    I mean just think if you could buy one drive that has 50gb of space from Maxtor, or you could pay something like 10% to 15% more and get a 500gb from Hitachi.
    IMHO this never happens. Economics combined with patents almost guarantees there are never sudden leaps in price/performance. Even if the new tech is much cheaper to make, why price it below what is necessary to beat the competition?