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Hitachi Goes Perpendicular

Nimrangul writes "Hitachi has recently announced perpendicular recording with their harddrives, allowing for 10 times the data storage on a disk, meaning 20 G microdrives are on their way as soon as 2007. Hitachi is so pleased with this technological development that it has broken into song." This is, without a doubt, the most surreal thing I've seen today. Flash Required.

27 of 319 comments (clear)

  1. If you can get high before you watch this by SweetAndSourJesus · · Score: 5, Funny

    I strongly recommend it.

    --

    --
    the strongest word is still the word "free"
    1. Re:If you can get high before you watch this by HDlife · · Score: 5, Funny

      ...The creators certainly did!

      mmmm, mmmm, Get perpendicular, mmmm, mmmm
      (I just can't stop)

    2. Re:If you can get high before you watch this by taviso · · Score: 5, Informative

      $ sudo emerge media-gfx/swftools
      # non gentoo users: http://www.quiss.org/swftools/
      $ wget http://www.hitachigst.com/hdd/research/images/pr%2 0images/Get_Perpendicular.swf
      $ swfextract --mp3 Get_Perpendicular.swf
      $ xmms output.mp3

      --
      ex$$
  2. For Your Referencing Pleasure by MrNonchalant · · Score: 4, Informative

    For the clueless among us, it looks like they're trying (and sorta failing) to emulate Schoolhouse Rock.

    1. Re:For Your Referencing Pleasure by Seumas · · Score: 5, Interesting

      I'd hardly say that's failing. That was really well done. I loaded it up, expecting it to be stupid and hating it. Not only did I learn something (recalling the huge uninformed slashdot debate earlier in the week when the story first broke), but it was very amusing. Just enough tongue-in-cheek not to be condescending, but silly enough to be followed by total gits.

      I'm not quite old enough for the Schoolhouse Rock stuff, but I've seen a few snips here and there (I'm not quite yet 30).

  3. In the post-9/11 world, ... by chris_eineke · · Score: 5, Funny

    In the post-9/11 world, all hard-drives are terroristicular. ;)

    --
    "All you have to do is be fragile and grateful. So stay the underdog." Chuck Palahniuk, Choke
  4. Re:Isnt this.... by RyuuzakiTetsuya · · Score: 4, Funny

    No.

    it lacked the fucking song and dance number.

    HOLY FUCK WAS THAT CATCHY.

    --
    Non impediti ratione cogitationus.
  5. In sovi.. by Tibe · · Score: 5, Funny

    In sovi.. Ah screw it, in Soviet Russia they don't make weird crap like that.

  6. School House Rock by SumDog · · Score: 5, Informative

    Before you skip over this as a dupe, you need to check out the flash animation.

    Damn this thing screams a nerd verion of school house rock!

    1. Re:School House Rock by Seumas · · Score: 5, Funny

      All technical information should be conveyed this way! Seriously, can you imagine how well this would work to teach difficult concepts to people who are otherwise not entirely technical? Or, for that matter, for some of us industry insiders, too. No more thumbing through convoluted RFCs. Just load me up a flash animation with a funky beat!

      *snicker*

      I need my bits perpendicular so I can store more naked horizontals.

  7. Meow Mix the Sequel by robotsrule · · Score: 5, Funny

    This song will probaly stick in my head for weeks just like the "meow, meow, meow, meow" Meow Mix commercial jingle did. I am going to sacrifice a small hard drive as an act of contrition.

    --


    Robert Oschler - RobotsRule.com
    1. Re:Meow Mix the Sequel by mangus_angus · · Score: 4, Funny

      may you forever burn in some sort of hot microsoft infested pit....I haven't seen that in years and now it's back in my head louder than ever....I bow to your evil.

  8. Marketing works by nysus · · Score: 4, Insightful

    Hitachi (ah, see, I remembered the brand) has succeeded in getting everyone to believe that they are on the cutting edge of hard drive technology. While that may or may not be true, the key point is that perception is being largely disseminated by a cartoon and not hard data or facts. Interesting.

    --

    ---Technology will liberate us if it doesn't enslave us first.

    1. Re:Marketing works by Maxiosu · · Score: 4, Insightful

      think about it - viral marketing at work.

      we're all going to post this on our blogs/webpages and spam it out in forums/irc to laugh at hitachi... thus promoting their new technology

      I, for one, welcome out new smarter than the average slashdotter overlords

    2. Re:Marketing works by Detritus · · Score: 4, Insightful

      Considering that Hitachi acquired IBM's hard disk drive operation, which is responsible for most of the advances in drive technology over the past 50 years, I think it's fair to consider them leaders in drive technology.

      --
      Mea navis aericumbens anguillis abundat
    3. Re:Marketing works by elgatozorbas · · Score: 4, Funny
      Hitachi (ah, see, I remembered the brand) has succeeded in getting everyone to believe that they are on the cutting edge of hard drive technology. While that may or may not be true

      How, 'may or may not be true'. You saw the bits, didn't you?!? Clearly this is true!

  9. Patents by The+Amazing+Fish+Boy · · Score: 5, Funny

    I wonder if they can patent "a method of using disco music to make bits 'get perpendicular.'" Maybe if they crimp the disk, afterwards.

  10. Re:Oh God! by metlin · · Score: 5, Insightful

    Are you *kidding* me?

    That was cool, catchy, geeky, original and quite imaginative, all at the same time.

    I for one think it was really, really well done.

    Get perpendicular...tra la la!

  11. Jesus Christ by brsmith4 · · Score: 4, Funny

    That's my new sig.

    1. Re:Jesus Christ by Actuator+Man · · Score: 5, Funny

      About 54 minutes.

  12. Interesting... by ErikZ · · Score: 4, Interesting


    So, how much faster can they spin the drives now with this improvement?

    The 15k drives use smaller platters so they can withstand the stress of the high RPMs.

    So what if you make them even smaller. The 36.6GB HD can potentially go up to 366GB now, but I think people would be very interested in a drive with smaller platters that goes 30,000rpm and is still 36.6GB.

    --
    Democrats or Republicans. They are both taking us to the same place and they are not afraid of us anymore.
    1. Re:Interesting... by Seumas · · Score: 5, Funny

      So, how much faster can they spin the drives now with this improvement?

      Slower, actually. If you spin too fast (or bump the drive), the bits will fall over. And not just a few bits. You've seen dominoes, right?

      (Yes, I'm being sarcastic. Knowing slashdot as I do, this has to be clarified).

  13. Well I'll be! by Anonymous Coward · · Score: 5, Funny

    Fuck Strongbad. *This* is what Flash was made for.

  14. Perpendicular! by kuzb · · Score: 4, Funny

    How much do you want to bet the price of these drives will get perpendicular too?

    --
    BeauHD. Worst editor since kdawson.
    1. Re:Perpendicular! by timeOday · · Score: 4, Insightful
      I mean just think if you could buy one drive that has 50gb of space from Maxtor, or you could pay something like 10% to 15% more and get a 500gb from Hitachi.
      IMHO this never happens. Economics combined with patents almost guarantees there are never sudden leaps in price/performance. Even if the new tech is much cheaper to make, why price it below what is necessary to beat the competition?
  15. ObSimpsons by dangitman · · Score: 5, Funny
    bit: But why can't we just make a law against horizontal bits?

    Hitachi: Because that law would be against the laws of physics. But if we changed the laws of physics...

    bit: Then we could make all sorts of crazy hard-drives!

    Hitachi: Now you're catching on!

    bit: What if people say you're not good enough to be in the laws of physics?

    Hitachi: Then I'll crush all opposition to me, and I'll make Isaac Newton pay. If he fights back, I'll say that he's gay.

    --
    ... and then they built the supercollider.
  16. technical manga by RotJ · · Score: 4, Informative

    In Japan, a lot of product manuals, corporate PR documents, and government documents are published in manga form. Morita Akio, co-founder of Sony onced asked his young female skiing instructor if she had read his autobiography Made in Japan. She told him "no, but I would have read it if it was a manga." So he had an artist adapt his book into manga form, naturally.

    The informational manga genre was mostly spurred by the publication of A Manga Introduction to the Japanese Economy and A Manga History of Japan (Manga Nihon-no-Rekishi in the 1980s.