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Our Ratings, Ourselves
Ant writes "This long New York Times article (10 pages; no registration required) reports on the mismeasure of television (TV)." From the article: "One of the great contradictions of modern American life is that almost everyone watches TV while almost no one agrees anymore about what it really means to watch television....when it comes to figuring out how many of us are watching these shows, and whether we're paying attention while we're watching and even whether we're actually noticing the advertisements among the shows we may or may not be watching -- well, this is where things get tricky..."
As someone who is recently starting to advertise (see below), that's one of the things that I'm finding much more difficult to determine.
For instance, advertising on google adwords, I see that my link gets 4,000 or so impressions. Does that mean that the person is even looking at the sponsored links on the side of the page? Taking it a step further, I had one day on google syndication that had 100,000 impressions. Only 60 or so people clicked through. I think a lot more internet viewers nowdays just glaze over ads.
I started doing advertisement by promoting on StumbleUpon. How do I know that the people reaching aren't annoyed with being redirected to a page they have absolutely no interest in? After all, on StumbleUpon, my page ends up fitting under web development. I'm sure all those people who are looking for things like SQL, CSS, or PHP tutorials must love me. 1600 hits. 0 emails. 0 signups. Maybe if they added a hosting section.
I'm thinking of moving my campaign off the internet, and into print / radio. But even then, how many people are just going to glaze through the ad when it's being played on the radio? For how many people I *might* appeal to, how many people will I *not* appeal to?
Ultimately, I guess advertising comes down to how much money I spend, versus how much I get back, relevance be damned. And I guess that's why spammers are around, after all. No, I will not start spamming people. That's just evil. Then again, Bill Hicks said, "Those of you who are in marketing and advertising, kill yourselves. You are satan's little helpers."
I really wish there were a way to just have my ad pop up for people who actually are interested in what I have to offer. Then I can leave everyone else the hell alone.
/^[A-Z0-9._%+-]+@[A-Z0-9.-]+\.[A-Z]{2,4}$/i
okay, so that's not totally true, but for all intents and purposes, it is. and what isn't propaganda is mostly shows for stupid people ("lets see who'll get voted off the island next!") or for people who need to be told what they like ("you'll love this new mccdonalds deal").
The Cryptography Forum is new and needs help
One thing I've noticed over the past few years is that TV advertising just doesn't register with me any more. I'll be watching TV with my partner, ads will come on and she'll ask me what I think about product X. I'll ask "What brought that question on?", she'll point at the TV and the ad will still be showing. It simply never registered with me at all.
After 42 years, it seems I've developed an excellent TV content filter, that just needs a bit more tweaking to filter out reality and "talent contest" programs to make me happy.
I'm curious: is anyone else in the same boat? Has advertising become effectively invisible to you?
They're watching it because programming execs have made it the only thing to watch. They love that it's cheap to make. You can film it in a month and already have it ready to go. These things don't get mammoth ratings (with an exception or two like American Idol, which thankfully isn't saturated everywhere like Survivor was), but the ratings they do get is enough to justify the cheap cost to make them. And since it's so damn easy, why bother starting a new sitcom with actors and writers when you can just put an ad in the paper for college kids and stick them in a situation to film it?
Meanwhile, real shows with truly relevant and important content like The Eyes of Nye are disregarded even on public broadcasting, and only seen in a handful of markets. Science is being increasingly dumbed down and compromised to be entertaining first and science second; consumers don't want entertaining science, they just want no-work entertainment. Heaven forbid someone actually has to think around here.
Although I don't like reality tv it doesn't bother me that it exists. Its not like I am exceptionally happy with the other kinds of tv out there. All I want is my battlestar galactica, and if some people out there like reality tv, more power to them. Dropping reality tv will not make good shows appear.
Philosophy.
Actually, I used to make the exact same comments about the exact same refrigerators until a (not so close) friend moved to Korea. Apparently the living space in the majority of apartments there is excruciatingly small, thus they learned to combine appliances to reduce wasted space.
Inevitably an international company is going to inject new products into a foreign market with the hope that the recipient country will be as receptive as the domestic market.
I disconnected cable long ago. I was tired of paying $50/mo for tripe.
TLC killed off all their worthwhile shows and turned into the "home improvement and biker channel".
Scifi channel turned into the "John edwards show".
Paramount pretty much permanently killed star trek with "Voyager" and "Enterprise".
FOX cancelled Futurama.
The rest? Well, I can get them in DVD box sets, an entire season at a time, with commentary and extras, without any commercials, and watch them whenever I want. It's a hell of a lot cheaper, too.
I recall reading somewhere that for the first time in history since the introduction of television, viewership is actually going down . It honestly wouldn't suprise me.
I think Slashdot signatures are actually an *exceptional* way to advertise geek-related things. What other way can you get advertising INLINE with the comments people are already reading? Additionally, people subconsciously trust "real humans" (as much as a Slashdotter can be considered a real human) more than faceless ads on webpages.
I know I myself signed up with my current hosting provider because I saw a link in someone's sig that looked like a great deal. Turned out to be a fantastic deal, I signed up, and that guy assuredly got a kickback.
Thats 'set top box' for those not in the know. They paid me and my roommate 50 bucks for every six months we had it and handed us a remote. Everytime one of us turned on the TV, the person(s) were supposed to press a number on the remote. If there were any outsiders, they were to press yet another number. We kind of did it for about a week, after that we sort of _lost_ the remote. And its crap anyway. My roomie would leave CSPAN on all day and night on Saturday just to _quote_ fuck with the eggheads ... with MBA's _quote_. Since then I have met a two more people who had the STBs and did pretty much the same, although their sentiments regarding that were expressed differently.
And I still havent figured out how they can extrapolate from the miniscule (relatively speaking) slice of society that they listen in on (a large %age of whom would most probably behave like us). I am no expert in polling, but even assuming that they have a statistically relevant set of subjects as in a scientific poll, it still seems flaky at best. And yes I know that estimating properties/behaviors on a collection is far easier and more accurate than estimating properties of an individual entities. Its just that humans are not atomic particles who have to obey the laws of physics, and AFAIK group pschycology still has some way to go.
I do not doubt the fundamental correctness of their assumptions, algorithms and techniques, but somehow I have a feeling that someone quite like Karl Rove figured out that they could fleece a shitload of money off of PHBs in tv land by using fancy math/science words, which they knew the PHBs wouldnt understand (and probably wouldnt care about), while promising them the marketing dept's holy grail, did it, and are still getting away with it.