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Xbox 2 To Be Unveiled on MTV May 12

Posted by samzenpus on from the anything-but-videos dept.

An anonymous reader writes "Microsoft confirmed this morning that the Xbox 2 will be revealed on live TV on May 12. MTV will air a half-hour long special to launch the system. 'It doesn't make sense to unveil the product behind a closed door, at a trade-only event,' according to Microsoft corporate VP Peter Moore. 'We wanted to talk directly to the consumer first.'" More coverage available on GamesIndustry.biz and Press the Buttons.

11 of 445 comments (clear)

  1. PSP by Yeldarb-7 · · Score: 4, Interesting

    The PSP "Launch Party" was a flop. Why shouldn't this be also?

  2. Definitely Next? by Reignking · · Score: 3, Interesting

    The article (yes, I RTFA) calls it the XBox Next. Is it confirmed, then, that the official name of the new XBox is XBox Next?

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    One man's Funny is another man's Offtopic.
    1. Re:Definitely Next? by dwin902 · · Score: 3, Interesting

      I believe I remember reading that Xbox 360 was a likely choice because it contained a "3", like the PS3. MS apparently thought that marketing an Xbox 2 would be difficult because consumers would think (subconsciously) that it was less advanced than the PS3. I've never really understood marketing techniques anyway.

  3. It's that bad? by Quasar1999 · · Score: 4, Interesting

    Usually they build enormous hype by not showing it off to the consumer but rather showing it to select few reviewers, who then spill all sorts of happy, wonderful, everything is awesome, best thing since sliced bread reviews... everyone gets all hyped up, and by the time end consumers get to see the product for what it is, full of issues, the hype is so big that no one cares, and they sell millions...

    Why switch the perfect marketing model?

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    Programming is like sex... Make one mistake and support it the rest of your life.
  4. Paid Programming by razmaspaz · · Score: 4, Interesting

    Will this be the highest tune in ever for a paid advertisement that is not taking place during the Super Bowl? I mean really, I don't think MTV is giving away air time to Microsoft...right?

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    I tried for 5 years to come up with a clever sig...only to realize that I am not clever.
  5. well.. at a trade show.. by gl4ss · · Score: 4, Interesting

    you might be given some hard pressed questions from industry experts asking if the plastic case actually is the machine and if it actually works.

    a show on mtv would be just one way, them pulling all the strings and saying whatever they want of the device - without the possibility for anyone to ask questions about it.

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    world was created 5 seconds before this post as it is.
  6. Re:closed door? by Keeper · · Score: 3, Interesting

    Who said that it wouldn't be shown at E3? It isn't DEBUTING at E3; E3 is May 17-19.

  7. Re:Music? Television by Mr.Dippy · · Score: 3, Interesting

    I really do miss the days when video games were considered underground and for hardcore nerds. I do take offensense that the current video game industry sees me as an ADD High school cheer leader who can't get enough music industry dribble contained in shiney package presented by Paris Hilton. Everytime I watch MTV my head hurts from the constant camera shifting and bright lights they use in every shot. I know it's probably really extremem but I'm going to pass up on Xbox 2. I'm not crazy about playing games online and I'm not crazy about the way this product is being marketed to me. Please, for the love of God, won't somebody bring back the Sega Genesis/Dreamcast and let people who actually enjoy playing innovative games do just that.

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    -Dipster
  8. Re:Music? Television by northcat · · Score: 5, Interesting

    Actually it *is* their audience. You might think that all gamers are intelligent beings who like games that mentally stimulate them, but mainstream gamers, just like mainstream-anything, are just mindless mtv-watching zombies who play anything that the media feeds them and play a new version of an American football game every year.

  9. Re:This will be running a G5, right? by javaxman · · Score: 4, Interesting
    How long before someone figures out how to get OS X running on one of these? Or, if it's easier to get a PPC Linux distro installed, then it's just a matter of

    If we're taking bets, I'm going to guess ( for no good reason, without justification ) there's nothing like a Northbridge on this thing, so PPC Linux first.

    Besides, you're not breaking a software EULA to get Linux working on your Xbox, doesn't that mean anything to you people ?

    Damn, I need a sarcasm key for that last line.

    And no, not a 'G5'. Something like it, but likely not actually a G5. A 64-bit PowerPC chip. Not a G5. Though the difference might be slight... it could be significant. The "Cell" for the PS3 is a PowerPC chip, too, but it's quite different from the PowerPC 970.

  10. Re:Music? Television by Fig,+formerly+A.C. · · Score: 4, Interesting
    "Good thing"?

    Elijah Wood will present the half-hour segment that'll be jam packed with celebs gushing over the console,

    Yeah, cause Frodo was an avid gamer in the movies. :P

    Seriously, celebs know dick about politics, economics, or video games. I don't think someone with an artsy-fartsy theater background or "duh captain of duh team" is qualified to review a game system or games.

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    Murphy was an optimist.