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Tracking Your Taxes
CTealL writes "Apparently Intuit thinks it's okay to share information about taxes with third paries. According to this article,
Intuit is using a third party tracking technology on all tax forms submitted to the IRS. "We could capture your name, your Social Security number or any other information that you willingly pass to a Web site," acknowledged Matt Belkin, who serves as vice president of best practices for Utah marketing giant Omniture, which tracks the online activities of people using Intuit's TurboTax. The IRS disavows any knowledge of this, saying "The IRS does not take a position on Web tracking tools." Makes you wonder where your tax information is going..."
Paper has nothing on electronics for leaving a trail.
I never vote for anyone. I always vote against.
-- W.C. Fields
"We could capture your name, your Social Security number or any other information that you willingly pass to a Web site," acknowledged Matt Belkin, who serves as vice president of best practices for Utah marketing giant Omniture, which tracks the online activities of people using Intuit's TurboTax.
But he said Omniture doesn't do this. The reason, he said, is that client companies don't authorize Omniture to do it.
Yes they *can*, but do they? *no*
Your hair look like poop, Bob! - Wanker.
The /. article is totally misleading. Makes it sound like Intuit is actively tracking the actual returns and trying to compile info on the users, not just tracking and compiling the user process. Until there's something shown that the tracking is done beyond the site, I'm gonna reserve judgement.
If you're gonna get the tin hats out for this, then don't forget that Intuit also makes and sells the number one financial tool for not just businesses, but also personal finances. Quicken and Quickbooks. They don't need your tax return information. All your bank accounts are belong to Intuit. If they wanted to track your buying habits, the checking history of hundreds of thousands of individuals is at their fingertips.
At least some states have figured out how to file taxes electronicly and directly (and free!) without involving someone with a profit motive in the mix.
There is nothing so silly as other peoples traditions, and nothing so sacred as our own.
Good God, you idiot! Now they'll have your DNA!!!
I think any web surfer with basic internet knowledge knows that servers can tell what pages you visit, of course, they are afterall giving you the information. If most users find this surprising they should know what else goes on.
/., but for anyone that reads this, *your computer is more secure, just because its in the real world doesn't mean it can't happen, and in the computer world there is cryptographically secure prevention*. People steals cars, break into houses, and commit fraud without computers all the time, don't be afraid of your computer, or stuff online.
Can you trust the person sorting your mail not to open it? about as much as you can trust Intuit, however as soon as its online everyone gets freaked out.
As soon as you let someone else transmit your personal information this can happen. When you submit a form containing your SSN (social security number) the person on the recieving end or anyone in transit can read it, be the form HTML or paper.
Anyone sorting real world mail could open a letter and read it. Any company sending your data over the web could read the data you are sending them, well, of course, you're sending it to them for a reason.
Could a marketing company get people to infiltrate the post office and steal random letters to examine content? of course. Could a marketing company forcefully aquire data (via hacking, etc.) online? of course. But now its much harder, the data is encrypted.
Unfourtunatly most average consumers don't read
(For those who are going to attack me because the article isn't about hacking, the only way for the marketing companies to get data is hacking, Intuit is *not* going to share that info. Either a or b is true: a) its against privacy laws, paper or internet. b) they could do it with your paper forms too, making it a moot point.)
So nobody pays tax on necessities. From there, the more you buy, the more you pay. It's progressive without having to treat people differently under the law.
Comment removed based on user account deletion
Banks make good money selling your financial information to "related buisnesses".
Sorry to burst your bubble. I work closely with dozens of banks and credit unions on this very topic. GLB inspires more neurotic fear in bankers than anything else I have seen in some time.
By the way, "related businness" means sharing information with other companies that must be there to support the bank, like disaster recovery companies, records archiving companies, etc.
Whether or not you believe it, "related businesses" simply cannot use your information for anything other than performing their service for the bank.
The closest a bank can get to profiting from your personal information is using it to offer services. A bank may notice that you have a high credit card balance and offer you a HELOC, it may notice that you have a high savings balance and offer its CDs, it may notice that your car loan is getting paid down and offer a pre-approved loan for a newer car, etc.
Other than that, your information is strictly off limits.
What it does is ask the server for an image (JPEG or GIF). But this request actually triggers a CGI program on the server side, passing it a unique session identifier that was served in the original page. The CGI app on Intuit's side most likely relays the request to the tracking company's server for logging. Cute, huh?
Since I'm not a customer, I didn't go past the login page. But it would be interesting to examine the analytics code served up in the account management pages - perhaps they pass not only the session identifier, but form values as well. (The analytics script could be triggered after the user hits the submit button, for instance). This may have been the point Omniture's CEO was making when he said that he could get customer's SSNs and salary data if he wanted to. Hopefully, there is a negotiation between Intuit and the web analytics firm about what customer information will be tracked, and procedures in place to verify that the analytics portion of the HTML does not collect more information than agreed upon.
Maybe someone with an account at Intuit should take a closer look at the page sources to see what parameters are being passed to the analytics server while you're managing your money.